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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Kasia Pietrzykowska

Kasia Pietrzykowska

@ka91pie

Warsaw, Poland

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    A.J. Alper A.J. Alper @ajalper Baltimore, United States
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    • Traditional illustration
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    • My project in Expressive Oil Portraiture: Explore the Alla Prima Technique course. Fine Arts, Painting, and Oil Painting project by A.J. Alper - 03.16.2021
    • Portrait Painted for My Expressive Oil Portrait Course. Traditional illustration project by A.J. Alper - 08.04.2021
    • Neil. Traditional illustration project by A.J. Alper - 03.23.2021
    • Loretta. Traditional illustration project by A.J. Alper - 03.23.2021
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    Sarah Margaret Gibson Sarah Margaret Gibson @sarahmargaretgibson Fine Artist in Oils Ayr, United Kingdom
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    • My project in Classical Oil Painting for Naturalist Bird Portraiture course. Fine Arts, Painting, Oil Painting, and Naturalistic Illustration project by Sarah Margaret Gibson - 10.26.2021
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    • Portrait of a Chaffinch. Oil Painting, Fine Arts, Painting, and Naturalistic Illustration project by Sarah Margaret Gibson - 05.04.2021
    • Goldfinch, Robin and Autumn Leaves. Oil Painting, Painting, Naturalistic Illustration, and Fine Arts project by Sarah Margaret Gibson - 05.04.2021
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    Efraïm Rodríguez Efraïm Rodríguez @efraim_rodriguez Barcelona, Spain
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      • My Course Project: Clay Portrait: Model a Life-Size Face. Fine Arts, and Sculpture project by Efraïm Rodríguez - 07.05.2021
      • 18 years old, Helena. Sculpture project by Efraïm Rodríguez - 05.21.2021
      •  Desinflado. Sculpture project by Efraïm Rodríguez - 05.21.2021
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      Jana Büttner Jana Büttner @jana_buettner1997 Florencia, Italy
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      • summer breeze. Sculpture project by Jana Büttner - 05.05.2023
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      José Manuel Martínez Pérez José Manuel Martínez Pérez @jmmartinezescultor Madrid, Spain
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      • Dual.. Sculpture project by José Manuel Martínez Pérez - 02.14.2023
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      Cristina Córdova Cristina Córdova @cristinacordovastudio Mitchell County, United States
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        • Figurative Ceramic Sculpture By Cristina Córdova. Arts, Crafts, Fine Arts, and Sculpture project by Cristina Córdova - 12.09.2021
        • Cristina Córdova. Arts, and Crafts project by Cristina Córdova - 11.27.2021
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        Carolina Alles Carolina Alles @caroindy Buenos Aires, Argentina
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        • Proyectos de mi Curso Confección de Ropa en Miniatura. Character Animation, Arts, Crafts, Sewing, Design, To, Design, Character Design, Costume Design, Photograph, and Stop Motion project by Carolina Alles - 03.12.2019
        • Miniature Clothing. Animation, 3D Animation, Character Animation, Arts, Crafts, Film, Sewing, Design, To, Design, and Fashion Design project by Carolina Alles - 03.05.2019
        • Projects from my Needle Felting course on Domestika. Animation, Character Animation, Arts, Crafts, To, and Design project by Carolina Alles - 03.19.2018
        • Ratón realizado en Needle felting y Plastilina polimérica. Animation, Character Animation, Design, To, Design, and Character Design project by Carolina Alles - 12.19.2017
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