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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Karen Ginneth

Karen Ginneth

@k_ginneth

Bucaramanga, Colombia

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    Gabriel Perelman Gabriel Perelman @perelmangabriel Mexico City, Mexico
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    • Branding & Identity
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    • Solo Deportes - Estrategia de Marketing Digital + Measurement. Digital Marketing project by Gabriel Perelman - 09.20.2017
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    Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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    • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
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    • Un trabajo a tu medida. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 01.01.2019
    • Dinero ¿Por qué le tenemos miedo?. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 12.05.2017
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    Mercedes Valgañón Mercedes Valgañón @heymercedes Diseñadora gráfica, Ilustradora, Community Manager y Pinterest Influencer. Barcelona, Spain
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    • Hey Mercedes Diseño de web. Digital Design, Graphic Design, and Web Design project by Mercedes Valgañón - 06.02.2020
    • Back to Summer Memories . Editorial Design, Graphic Design, T, and pograph project by Mercedes Valgañón - 02.20.2020
    • Nicolasita. Br, ing, Identit, Logo Design, Graphic Design, Traditional illustration, T, and pograph project by Mercedes Valgañón - 09.15.2019
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    Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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      • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
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      • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
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      Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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        • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
        • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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        Nay Jiménez Nay Jiménez @nayjimenez Tulsa, Chile
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        • AGCV- FOOD STORY. Art Direction, Photograph, and Fine-Art Photograph project by Nay Jiménez - 12.23.2019
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      • Amanda Illarramendi Amanda Illarramendi @alib1289 Tulsa, Chile
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