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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Juliana lopera

Juliana lopera

@juliqui213

Medellín, Colombia

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Juliana lopera

Courses

  • Realistic Botanical Illustration: Escape to Nature. Illustration course by Katerina Kolberg

    Realistic Botanical Illustration: Escape to Nature

    A course by Katerina Kolberg

    Illustration

  • Hand Embroidery for Clothing: Stitch a Collage Design. Craft, and Fashion course by Damaja

    Hand Embroidery for Clothing: Stitch a Collage Design

    A course by Damaja

    Craft, and Fashion

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    Me interesa

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Joined March 2019
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