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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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juani_ruete

juani_ruete

@juani_ruete

Buenos Aires, Argentina

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    Jon Contino Jon Contino @joncontino New York, United States
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    6,551
    • Design
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    • Hotel Tacoma. Design, Traditional illustration, Art Direction, Br, ing, Identit, Creative Consulting, Events, Graphic Design, Lettering, and Logo Design project by Jon Contino - 11.11.2021
    • Shrill. Design, Traditional illustration, Advertising, Film, Video, TV, Animation, Art Direction, Br, ing, Identit, Creative Consulting, Graphic Design, TV, Social Media, and Lettering project by Jon Contino - 11.11.2021
    • The Anvil Hotel. Design, Traditional illustration, Art Direction, Br, ing, Identit, Creative Consulting, Graphic Design, Packaging, and Lettering project by Jon Contino - 11.11.2021
    • Chicago White Sox. Design, Br, ing, Identit, T, pograph, and Lettering project by Jon Contino - 11.11.2021
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    Gabriel Perelman Gabriel Perelman @perelmangabriel Mexico City, Mexico
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    63,213
    • Branding & Identity
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    • Solo Deportes - Estrategia de Marketing Digital + Measurement. Digital Marketing project by Gabriel Perelman - 09.20.2017
    • Green Deco - Definición de Estrategia de Marketing y Coordinación de Rediseño del Sitio. Web Design, and Digital Marketing project by Gabriel Perelman - 02.10.2020
    • EnviaFlores.com - Marketing Strategy, Web and App UX and Analytics. Digital Marketing project by Gabriel Perelman - 08.16.2018
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    Holke 79 Holke 79 @holke79 Motion Designer Madrid, Spain
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    117,146
    • Animation
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    Carlos Mignot Carlos Mignot @carlosmignot Sócio na Plau e Designer de Marcas e Tipos Rio de Janeiro, Brazil
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    15,668
    • Typography
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    • Tipografia sob medida para o Canal Brasil. T, pograph, Design, T, and pograph project by Carlos Mignot - 03.01.2020
    • Burger For A Day. Design, Br, ing & Identit project by Carlos Mignot - 03.01.2020
    • Voa Hoteis. Br, ing, Identit, Design, and Logo Design project by Carlos Mignot - 03.02.2019
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    Andrés Ochoa Andrés Ochoa @typebrain Letrista Mexico City, Mexico
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    • Calligraphy
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    • Espíritus. Calligraph, T, pograph, Design, H, Lettering, Lettering, T, and pograph project by Andrés Ochoa - 06.16.2020
    • Calligraphy Collection Vol. 1. Calligraph, and Lettering project by Andrés Ochoa - 09.15.2019
    • Emojigraphy. Calligraph, and Lettering project by Andrés Ochoa - 09.15.2019
    • Burial. Logo Design, Lettering, T, and pograph project by Andrés Ochoa - 09.15.2019
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    the branding people the branding people @thebrandingpeople Mexico City, Mexico
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      • Xikú. Br, ing & Identit project by the branding people - 09.30.2021
      • Plump. Br, ing & Identit project by the branding people - 09.30.2021
      • Flare. Br, ing & Identit project by the branding people - 09.30.2021
      • Noir. Br, ing & Identit project by the branding people - 09.30.2021
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      Linus Lohoff Linus Lohoff @linus_lohoff Barcelona, Spain
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      • Design
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      • UHN Toronto Hospital Tunnels Beautification. Interior Architecture, Design, Traditional illustration, and Architectural Illustration project by Linus Lohoff - 01.18.2023
      • Chega de Saudade "No more blues". Traditional illustration, T, and pograph project by Linus Lohoff - 03.25.2021
      • Business cards for Art Director & Set Designer Gina Mills Tossas. Art Direction, Graphic Design, and Traditional illustration project by Linus Lohoff - 11.10.2018
      • Business cards for Cinematographer Daniel Álvarez Pérez. Art Direction, Graphic Design, and Traditional illustration project by Linus Lohoff - 10.14.2020
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      Debut Debut @soydebut Diseñador Gráfico San José, Costa Rica
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      4,281
      • Branding & Identity
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      • Instinto. Br, ing & Identit project by Debut - 11.05.2021
      • YURI Photographer. Br, ing & Identit project by Debut - 07.12.2021
      • Cieloroto. Br, ing & Identit project by Debut - 07.12.2021
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      Quique Ollervides Quique Ollervides @quique_ollervides Acomodador de tintas y pixeles Mexico City, Mexico
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      126,801
      • Design
      • 3D
      • LOGOS. Graphic Design project by Quique Ollervides - 10.17.2016
      • GIG POSTERS 03 (music and other posters). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 10.17.2016
      • GIG POSTERS 02 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2015
      • GIG POSTERS 01 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2013
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      Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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      702,524
      • Matte Painting
      • Concept Art
      • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
      • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
      • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
      • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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      Barba Barba @barbasilkscreenatelier Riba-roja de Túria, Spain
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      24,477
      • Arts & Crafts
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      • A-ONE-DAY CALENDAR 2021. Graphic Design, and Screen Printing project by Barba - 01.01.2021
      • Postal Navideña de Terranova. Screen Printing project by Barba - 02.17.2015
      • My home is where i print. Fine Arts, Design, and Screen Printing project by Barba - 01.28.2015
      • Primavera Sound 2014. Traditional illustration, and Screen Printing project by Barba - 05.21.2014
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