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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Juanc Tamara

Juanc Tamara

@juanctamara

Barranquilla, Colombia

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    Natzir Turrado Natzir Turrado @n_turrado_ruiz Strategic & Technical SEO Consulting Barcelona, Spain
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    Joan Boluda Joan Boluda @joanboluda Consultor de Marketing Online Barcelona, Spain
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    Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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      Christian Caldwell Christian Caldwell @cdwboy Placerville, Peru
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      Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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        Antonio Nunez Lopez Antonio Nunez Lopez @antonionunezstorytelling Brand, Corporate, Internal Comms, and Political Storytelling Strategy Consultancy New York, United States
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        Mai Molina Mai Molina @mmolin51 Especialista en publicidad digital @maimolina_ Barcelona, Spain
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        Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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        F O F O @orlanfra eCommerce & Digital Director Roma, Italy
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        Paul Anglin Paul Anglin @paulanglin Senior Copywriter (Native English) Madrid, Spain
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        • Dunlop Sports: Journey for Perfection. Cop, and writing project by Paul Anglin - 12.03.2020
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        Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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        Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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        Lyona Ivanova Lyona Ivanova @lyona Realizadora e ilustradora Barcelona, Spain
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        Sonia Abellán Avilés Sonia Abellán Avilés @soniabellan Colorista Madrid, Spain
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        Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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        • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
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      • Leo González Leo González @leogonzalez23 Realizador Audiovisual Bogota, Colombia
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        • Mi Proyecto del curso: Fotografía en color: crea una atmósfera cinematográfica. Outdoor Photograph, Instagram Photograph, Photographic Composition, and Color Theor project by Leo González - 01.27.2022
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        Guido Goñi Guido Goñi @tektrick Postproductor de imagen/sonido para cine, television y publicidad; Colorista senior; Docente, Trainer certificado por Blackmagic para DaVinci Resolve Tulsa, Chile
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      • Santiago Cormane Villacres Santiago Cormane Villacres @santiago_cormane Realizador Audiovisual Bogota, Colombia
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        • Mi Proyecto del curso: Gestión del dinero y finanzas para creativos. Br, ing, Identit, Film, Film, Video, TV, Communication, Web Development, Social Media Design, DIY, E-commerce, Video Editing, Photograph, Portfolio Development, Traditional illustration, Instagram, Marketing, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Mobile Marketing, and Filmmaking project by Santiago Cormane Villacres - 05.26.2020
      • Bea López Bea López @beaalhabla Salamanca, Spain
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          Alex Berry Alex Berry @make_it_pop Senior DaVinci Resolve Colourist London, United Kingdom
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          • Metro Redux on Nintendo Switch™ Launch Trailer. Color Correction project by Alex Berry - 02.28.2020
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          Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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          Leo Fallas Leo Fallas @leofallas Mexico City, Mexico
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          • "Ahí te Encargo" Largometraje Ficción.. Photograph, and Post-production project by Leo Fallas - 04.14.2021
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