Jovana Nikolic

My process of work usually starts by brainstorming on a certain topic, and exploring its all sides in culture. Usually my work consists of history, music, cinematography, fashion, photography, dance, theatre, and anything that reflects the society and can be further taken as inspiration. From moodboard to photoshoot.

My work represents a personal vision of youth today, following the trends in fashion, and emotions in society. In addition, styling resources are ALWAYS vintage, thrifted or hand-made, unique pieces made by emerging or established designers. Sustainability is key. The images are supposed to inspire our audience to thrift, use what they have, get inspired, and shop consciously. Play with fashion and art.