Latest blog post
Free Download: Blank Brief for Character Illustration Projects
Download a brief template to gather key information about a brand, understand its goals, and create illustrated characters that align with its visual identity. An illustrated character for a design project isn’t just a pretty or cute figure. It can represent a brand’s personality, connect with a specific audience, visually explain a service, support a campaign, or become another element of a comprehensive brand identity system. This downloadable brief is a tool designed to gather key information before you pick up a pencil. Its purpose is simple: to move from a general idea of “a character for the brand” to a much more specific and well-founded creative direction.
@josuehernandez
Jefe de Estudio
Madrid, Spain
Maybe it's a question of principle.
