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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Jon Ander Barbero

Jon Ander Barbero

@jonanderb

Mondragón, Spain

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    Laura Dalgaard Laura Dalgaard @lauradalgaard Knitwear design Copenhagen, Denmark
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    • Vermouth sweater and vest. Arts, and Crafts project by Laura Dalgaard - 11.29.2021
    • Knitting patterns. Arts, and Crafts project by Laura Dalgaard - 11.29.2021
    • House of Tomorrow (Graduation project). Arts, and Crafts project by Laura Dalgaard - 11.29.2021
    • Caught in the knit. Arts, and Crafts project by Laura Dalgaard - 11.29.2021
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    Arturo Servín Arturo Servín @monkylab Mexico City, Mexico
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    • Traditional illustration
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    • Congreso Internacional a! Diseño. Web Design project by Arturo Servín - 10.04.2017
    • Capital del Arte. Web Design project by Arturo Servín - 10.04.2017
    • Marlene Turanzas. Web Design project by Arturo Servín - 09.05.2017
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    Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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    Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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    • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
    • OFFF Barcelona. Social Media project by Dot Lung - 05.01.2015
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    Holke 79 Holke 79 @holke79 Motion Designer Madrid, Spain
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    la casita de wendy la casita de wendy @casitadewendy Diseñadora de moda Madrid, Spain
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    • Fall-Winter 2020 MOSS. Arts, Crafts, Embroider, Creativit, Fashion Design, and Costume Design project by la casita de wendy - 10.18.2020
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    Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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    • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
    • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
    • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
    • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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    Ely Ely Ilustra Ely Ely Ilustra @elyelyilustra Mexico City, Mexico
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    • Ilustraciones rojas. Traditional illustration, and Vector Illustration project by Ely Ely Ilustra - 10.19.2018
    • Diseño de Mosaico. Street Art, Br, ing, Identit, Interior Design, Traditional illustration, and Vector Illustration project by Ely Ely Ilustra - 10.19.2018
    • Patterns. Pattern Design, and Traditional illustration project by Ely Ely Ilustra - 10.19.2018
    • Illustrated Women. Traditional illustration, Digital Illustration, and Vector Illustration project by Ely Ely Ilustra - 10.19.2018
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    Sociedad Fantasma Sociedad Fantasma @sociedadfantasma Madrid, Mexico
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    • Traditional illustration
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    • Hard Against The Wall. Animation, Design, Graphic Design, Traditional illustration, and Game Design project by Sociedad Fantasma - 01.22.2016
    • Pepsi Snapstagram. Animation, and Traditional illustration project by Sociedad Fantasma - 02.20.2017
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    Ustudio Mol+Carla Ustudio Mol+Carla @ustudio Ilustración, diseño. Comunicación grafica. Madrid, Spain
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    • Carla and Mol present their project from the course Traditional and Digital Illustration: From Sketch to Print. Traditional illustration project by Ustudio Mol+Carla - 10.19.2015
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    • Nadie avisa a una puta. Traditional illustration project by Ustudio Mol+Carla - 09.08.2015
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    Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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      • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
      • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
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      TAVO STUDIO TAVO STUDIO @tavo Madrid, Spain
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      70,722
      • 3D
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      • DEUSTCHE BANK - Threads. 3D, 3D Animation, and Audiovisual Post-production project by TAVO STUDIO - 09.15.2020
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      Xavi Forné Xavi Forné @errordesign Badalona, Spain
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      • Graphic Design
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      • FOO FIGHTERS. Collage, Graphic Design, and Traditional illustration project by Xavi Forné - 07.13.2017
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    • Seayou Soon Seayou Soon @seayousoon Barcelona, Spain
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      Domestika Domestika @domestika Berkeley, United States
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