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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Jorge Luis Lazo
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Jorge Luis Lazo

@jlazodesigner

Lima District, Peru

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Jorge Luis Lazo

Courses

  • Photo Retouching with Photoshop and Artificial Intelligence. Photography, Video, and Artificial Intelligence course by Daniel Arranz Molinero
    Domestika Basics 5 courses

    Photo Retouching with Photoshop and Artificial Intelligence

    By Daniel Arranz Molinero

    Photography, Video, and Artificial Intelligence

  • Logo design: creation of monograms. Design course by Tamari Chabukiani

    Logo design: creation of monograms

    A course by Tamari Chabukiani

    Design

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  • Jorge Luis Lazo – @jlazodesigner
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