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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Jheand Mar

Jheand Mar

@jheand_mar

Tacna, Peru

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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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    Ani Castro Ani Castro @ani_castro Consultora de Productividad Consciente & Emprendimiento Mérida, Mexico
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      • Planner Digital: Focus Pages. Management, and Productivit project by Ani Castro - 04.06.2022
      • Tengo Planes Podcast. Creativit project by Ani Castro - 08.09.2021
      • Playbook: Bye bye procrastinación. Creativit project by Ani Castro - 08.09.2021
      • Cursos presenciales. Creativit project by Ani Castro - 07.20.2021
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      Isabel Gil Loef Isabel Gil Loef @isagil Diseñadora gráfica en Melon Blanc y profe de Domestika Sevilla, Spain
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      86,809
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      • My course project: Instagram feed design with Canva. Graphic Design, Marketing, Social Media, Instagram, and Digital Design project by Isabel Gil Loef - 12.20.2022
      • From Root to Tip . Editorial Design, and Graphic Design project by Isabel Gil Loef - 09.12.2022
      • Lullage — cosmetics. Br, ing, Identit, Graphic Design, Packaging, Editorial Design & Instagram project by Isabel Gil Loef - 04.04.2019
      • Innia Beauty. Br, ing, Identit, Graphic Design, and Packaging project by Isabel Gil Loef - 06.06.2022
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      Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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      • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
      • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
      • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
      • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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      Carla González & Eva Morell Carla González & Eva Morell @carlayeva Barcelona, Spain
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      • Carla González - IKEA SCHOOL OF DECORATION. Cop, writing, and Advertising project by Carla González & Eva Morell - 11.16.2017
      • Eva Morell - Design Beats / Content Curation. Marketing project by Carla González & Eva Morell - 11.14.2017
      • Eva Morell - Dirección creativa / Dirección de arte / Branding. Br, ing, Identit, Art Direction, and Design project by Carla González & Eva Morell - 11.14.2017
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