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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Irving Santana
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Irving Santana

@jesan

Cuernavaca, Mexico

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    Caroline Kjellberg Caroline Kjellberg @caroline_kjellberg Freelance Animator & Motion Designer Copenhagen, Denmark
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    • Wanna go for a walk?. Music, Motion Graphics, Film, Video, TV, Animation, 2D Animation, Film, Filmmaking, Video, Video Editing, VFX, Design, and Traditional illustration project by Caroline Kjellberg - 07.16.2021
    • TikTok - Good/Evil. Animation, 2D Animation, Motion Graphics, Film, Video, TV, Film, Filmmaking, Video, and Video Editing project by Caroline Kjellberg - 06.09.2021
    • Animation Reel 2019. Animation, Character Animation, 2D Animation, Advertising, Motion Graphics, Film, Video, TV, Film, Filmmaking, Video, and Video Editing project by Caroline Kjellberg - 06.09.2021
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    Victor Manuel Enriquez Diaz Victor Manuel Enriquez Diaz @victorenriquezvfx Montreal, Canada
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    • His Dark Materials. Temporada 1. Design, VFX, Film, Video, TV, and Animation project by Victor Manuel Enriquez Diaz - 09.09.2019
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    Daniel Fortiz Daniel Fortiz @danfortiz Ilustrador Tlaxcala, Mexico
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    • Street Vendors of Tlaxcala: Watercolor Series. Traditional illustration, Children's Illustration, Editorial Illustration, and Watercolor Painting project by Daniel Fortiz - 11.30.2022
    • Mi proceso: Ilustración con acuarela. Traditional illustration, Editorial Illustration, Ink Illustration, Watercolor Painting, and Children's Illustration project by Daniel Fortiz - 11.27.2022
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    Federico Piccirillo Federico Piccirillo @federico_picci 3D Motion Designer Turin, Italy
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    • Olympia. 3D Animation, 3D, Design, and Motion Graphics project by Federico Piccirillo - 12.14.2021
    • Pink. Design, 3D, Traditional illustration, 3D Animation, and Motion Graphics project by Federico Piccirillo - 12.14.2021
    • Starbucks "Play with us". Traditional illustration, Animation, 3D Animation, 3D, Advertising, Motion Graphics, and Stop Motion project by Federico Piccirillo - 12.14.2021
    • Tiny World. Traditional illustration, 3D, Design, and Set Design project by Federico Piccirillo - 12.14.2021
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    Desmond Du Desmond Du @thedesmonddu Motion Designer & Educator Savannah, United States
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    • POKÉ MART. Motion Graphics project by Desmond Du - 12.21.2020
    • CoMotion 2021 Title Sequence. Motion Graphics project by Desmond Du - 03.09.2021
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    Melvin Le Riboter Melvin Le Riboter @melvin_sur_la_table París, France
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    795
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    • KIEHL’S - Calendula. Design, Advertising, Motion Graphics, 3D, Animation, Art Direction, Graphic Design, Packaging, Product Design, Video, 2D Animation, and 3D Animation project by Melvin Le Riboter - 12.01.2021
    • [adult swim] Your Pretty Face Is Going to Hell. Design, Motion Graphics, 3D, Animation, Art Direction, Video, 2D Animation, 3D Animation, 3D Modeling, and 3D Design project by Melvin Le Riboter - 12.01.2021
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    • La Nuit du Générique 2019 - Opening Titles. Design, Motion Graphics, Film, Video, TV, 3D, Animation, Art Direction, Graphic Design, Film, Video, Infographics, 3D Animation, and 3D Modeling project by Melvin Le Riboter - 12.01.2021
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    Holke 79 Holke 79 @holke79 Motion Designer Madrid, Spain
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    Ian Frederick Ian Frederick @ianfrederick Motion Designer + 3D artist Seattle, United States
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    • Flora. 3D, 3D Animation, 3D Modeling, 3D Design, Animation, Motion Graphics, and Art Direction project by Ian Frederick - 09.12.2023
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    • NGHTMRE Sonic Wars Tour Visuals. 3D, 3D Animation, 3D Design, Motion Graphics, Music, and Art Direction project by Ian Frederick - 08.31.2023
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    Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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    Profe Profe @profe_mx Ilustrador / Diseñador Mexico City, Mexico
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    • DONDE HAYA DUDA PONGA YO FE. Design, Digital Illustration, and Poster Design project by Profe - 01.24.2024
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    Romain Braccini Romain Braccini @rombraccini París, France
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    Andres Rossi | Wildthings Studio Andres Rossi | Wildthings Studio @andresrossi Director & Founder Wildthings Studio Córdoba, Argentina
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    • Endless inspiration. Traditional illustration, 2D Animation, Motion Graphics, Character Animation, Animated Illustration, and Animation project by Andres Rossi | Wildthings Studio - 03.10.2022
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    Pablo Schiavo Pablo Schiavo @gmncy_studio Buenos Aires, Argentina
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      • Still Life - Balance & Naturaleza. 3D, Digital Drawing, Design, 3D Design, Digital Design, Graphic Design, Editorial Illustration, Traditional illustration, 3D Modeling, and Motion Graphics project by Pablo Schiavo - 02.12.2021
      • Mirage in the desert. 3D, 3D Design & Interior Design project by Pablo Schiavo - 11.09.2020
      • NYC Fashion Week . 3D, Design, 3D Design, Fashion Design, and Digital Design project by Pablo Schiavo - 07.02.2020
      • Surreal landscapes. 3D, Design, 3D Design, Lighting Design, and Digital Design project by Pablo Schiavo - 01.02.2020
    • Paulina Vázquez Paulina Vázquez @heytheremaripa Mexico City, Mexico
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        Simone Grünewald Simone Grünewald @schmoedraws Hamburg, Germany
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          • My project for course: Procreate Illustration: Sketching Techniques for the Everyday . Character Design, Drawing, Digital Illustration, Children's Illustration, and Digital Drawing project by Simone Grünewald - 02.12.2024
          • Misc fav llustrations. Traditional illustration project by Simone Grünewald - 09.27.2022
          • Games . Traditional illustration, Art Direction, Character Design, and Video Games project by Simone Grünewald - 09.26.2022
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          Santiago Moriv Santiago Moriv @santiagomoriv Soy diseñador visual e ilustrador de la ciudad de Medellín- Colombia. Medellín, Colombia
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          • Me dueles Colombia. Concept Art, 3D Character Design, and Photographic Lighting project by Santiago Moriv - 05.08.2021
          • Lowpoly 3D world. Concept Art, 3D Design, and Traditional illustration project by Santiago Moriv - 04.05.2021
          • Monsters. Character Design, 3D Character Design, Traditional illustration, and 3D Modeling project by Santiago Moriv - 11.17.2020
          • 2D illustrations compilation. Concept Art, Character Design, and Traditional illustration project by Santiago Moriv - 03.22.2020
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          Ezequiel Torres Ezequiel Torres @ezetorr3s Director and Cell Animator Buenos Aires, Argentina
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          • Dinamicos. Animation project by Ezequiel Torres - 02.11.2019
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          Maximiliano Vera Herrera Maximiliano Vera Herrera @vh_max Mexico City, Mexico
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          5,098
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          • RETRATOS. Traditional illustration, and Digital Illustration project by Maximiliano Vera Herrera - 03.07.2022
          • Paisajismo Digital . Traditional illustration, Animation, and Digital Painting project by Maximiliano Vera Herrera - 03.05.2022
          • Sketches. Traditional illustration, Drawing, and Pencil Drawing project by Maximiliano Vera Herrera - 03.04.2022
          • 2049. Traditional illustration, and Character Design project by Maximiliano Vera Herrera - 03.03.2022
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          Sergei Sarichev Sergei Sarichev @sergeisarichev4 Montreal, Canada
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          1,961
          • Traditional illustration
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          • Maladomini, The Domain of ruined cities. Digital Illustration, Concept Art, 3D, and Art Direction project by Sergei Sarichev - 11.29.2023
          • Don's Demise . Traditional illustration, and Concept Art project by Sergei Sarichev - 12.31.2017
          • Eco Terrorists - Cowboy Bebop (2021). Traditional illustration, Concept Art, and Art Direction project by Sergei Sarichev - 11.30.2021
          • Medusa - Demo for students. Traditional illustration, Concept Art, and Art Direction project by Sergei Sarichev - 01.31.2021
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          Enrique Escalona Enrique Escalona @enrique_escalona_rodriguez Diseñador gráfico e ilustrador 3D Getafe, Spain
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          1,527
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          • This is Halloween. Traditional illustration, 3D, 3D Modeling, 3D Character Design, and 3D Design project by Enrique Escalona - 10.31.2020
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          Fabian Oberhammer Fabian Oberhammer @dizzyviper Merano, Italy
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          • Mein Kursprojekt: 3D-Szenenbau mit Sci-Fi-Inspiration in Cinema 4D und OctaneRender. 3D, and 3D Modeling project by Fabian Oberhammer - 01.30.2022
          • 2089 Trench . 3D, Concept Art, Stor, and telling project by Fabian Oberhammer - 06.23.2021
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          Andrew Entwistle Andrew Entwistle @andrew_entwistle Manchester, United Kingdom
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          • @aentwistle_art. 3D Character Design project by Andrew Entwistle - 09.23.2024
          • WIP - Groom for a new Character Design. 3D, 3D Character Design, Video Games, 3D Modeling, VFX, and Character Design project by Andrew Entwistle - 09.15.2024
          • The Making of ICE - Shooting on a Glacier. Film, Video, and TV project by Andrew Entwistle - 08.27.2024
          • The Making of ICE - 3D Printing a Spacesuit . Film, Video, TV, Character Design, Industrial Design, and Product Design project by Andrew Entwistle - 08.27.2024
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          Lobón Leal Lobón Leal @lobonleal Ilustrador y Concept Artits Chiclana de la Frontera, Spain
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          • Malfario Cómic. Comic, Traditional illustration, Character Design, and Drawing project by Lobón Leal - 03.29.2023
          • November Comic. Comic, Traditional illustration, Character Design, and Digital Drawing project by Lobón Leal - 03.29.2023
          • Practicando con poses.. Traditional illustration, Character Design, Drawing, and Comic project by Lobón Leal - 03.29.2023
          • Rojo Sketchbook. Traditional illustration, Animation, and Comic project by Lobón Leal - 03.28.2023
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          Jordi Ros Jordi Ros @jor_ros Artist, Illustrator and Designer Barcelona, Spain
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          • Patron Saints of Nothing by Penguin Random House. Character Design, and Traditional illustration project by Jordi Ros - 06.15.2018
          • BRUT Magazine. Traditional illustration project by Jordi Ros - 03.06.2018
          • Master Lamp. Digital Illustration, and Music project by Jordi Ros - 10.20.2018
          • EVISU Fashion editorial. Advertising, and Character Design project by Jordi Ros - 09.15.2017
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          Julian Calle Julian Calle @josejulian100 Vancouver, Canada
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          977
            •  Concept practice.. Art Direction project by Julian Calle - 03.12.2022
            •  Space base. Art Direction project by Julian Calle - 03.12.2022
            • Practice. Art Direction project by Julian Calle - 03.11.2022
            • Magic forest 002. Art Direction project by Julian Calle - 03.11.2022
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            Biel Vazquez Biel Vazquez @splesser Edinburgh, United Kingdom
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            3,237
            • Design
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            • My final project. 3D, Photograph, Post-production, Photo Retouching, and 3D Modeling project by Biel Vazquez - 05.22.2022
            • city of no feelings available. Digital Architecture, ArchVIZ, Matte Painting, and Photomontage project by Biel Vazquez - 02.04.2022
            • Abandoned homes. Traditional illustration, Set Design, and Filmmaking project by Biel Vazquez - 01.27.2022
            • Life of an astronaut. Traditional illustration, Character Design, 3D Animation, and Digital Illustration project by Biel Vazquez - 01.25.2022
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            Guillermo Moreno Guillermo Moreno @willms_es Technical Artist - Lighting Artist Madrid, Spain
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              • Gylt Google Stadia. 3D project by Guillermo Moreno - 11.20.2019
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              Timo Noack Timo Noack @timonoack Art Director Frankfurt, Germany
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              • Latest Work. 3D, Concept Art, Stor, telling, and VFX project by Timo Noack - 01.21.2021
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              Brellias Brellias @brellias Artista Digital y 3D Tulsa, Chile
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              25,661
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              • Mi Proyecto del curso: Ilustración fantástica 3D con Blender. 3D, and Concept Art project by Brellias - 02.03.2021
              • Lift-off. 3D, Concept Art, and Digital Illustration project by Brellias - 09.14.2020
              • Colossus. 3D, Concept Art, and Digital Illustration project by Brellias - 06.06.2020
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              Andrea Gendusa Andrea Gendusa @andreagendusa Director/Illustrador/Animador Barcelona, Spain
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              • BROMPTON HOUSE – HOME OF BAKING. Animation, and Traditional illustration project by Andrea Gendusa - 01.16.2021
              • The New Paradigm - Illustrations. Art Direction, Design, and Traditional illustration project by Andrea Gendusa - 12.19.2020
              • Kaspersky Secure Future - Cybersecurity diversity gap. Art Direction, Traditional illustration, and Digital Illustration project by Andrea Gendusa - 11.24.2020
              • My Course Project: 2D and 3D Animation with After Effects and Cinema 4D. 2D Animation, 3D Animation, and Art Direction project by Andrea Gendusa - 10.28.2020
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