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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Juancarlos Sebastian Rivero Mantilla

Juancarlos Sebastian Rivero Mantilla

@jcsrm1

Cajamarca, Peru

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    Arturo Bustíos Casanova Arturo Bustíos Casanova @arturo_bustiosc Arquitecto / Jefe de Proyecto con 10 años de experiencia en arquitectura del tipo habitacional, comercial y plataforma BIM conforme a la norma ISO 9001. Tulsa, Chile
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    • Architecture
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    • Lodge_Lat_V01. Architecture, and Design project by Arturo Bustíos Casanova - 07.02.2021
    • Lodge_Lat_V00. Design, and Architecture project by Arturo Bustíos Casanova - 07.01.2021
    • ...."croquis". Architecture project by Arturo Bustíos Casanova - 02.15.2021
    • Modelación en Oficinas de Arquitectura.. Architecture project by Arturo Bustíos Casanova - 03.10.2020
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    Angel Fernandes Angel Fernandes @fernandesangelj Environment Artist Buenos Aires, Argentina
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    • Drone Strike Force. 3D project by Angel Fernandes - 02.01.2020
    • Mossy Roof Material. 3D project by Angel Fernandes - 01.01.2020
    • Stone Floor with Snow. 3D, and Game Design project by Angel Fernandes - 12.09.2019
    • Giants Causeway - Substance Designer. 3D, and Video Games project by Angel Fernandes - 01.16.2019
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