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    Color as a language: how to create palettes that communicate without words
    Latest blog post

    Color as a language: how to create palettes that communicate without words

    From intuition to intention: how to build color palettes that communicate. Color is not an ornament. It is a silent language that communicates before the viewer reads a word or understands a shape. In graphic design, illustration, fashion, interior design or photography, the chromatic choice defines the atmosphere, conditions the emotion and guides the visual interpretation of any project. Even so, many color decisions are made intuitively or impulsively. Understanding the basic principles of colorimetry and learning how to build palettes with intention allows you to move from "colors that work" to colors that say something. In this article we explore how to think about color as a system, emotion and narrative. Color as a system, not as an isolated choice. A color palette is not a collection of pretty shades, but a chromatic system. Each color serves a function: some support, some contrast, some emphasize. When they are chosen in isolation, the result can be chaotic; when they are thought of as a whole, the design gains coherence. Colorimetry helps us understand these relationships. Concepts such as temperature (warm and cool colors), saturation, luminosity or contrast allow us to make more conscious decisions. For example, a palette with low saturation conveys calm and sophistication, while one with high contrasts generates energy and dynamism. Thinking of color as a system also implies accepting limits. Reducing the number of tones usually improves visual clarity and reinforces the identity of a project.

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Coral Howe

Coral Howe

@isochrome

Harpers Ferry, United States

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Coral Howe

Science nerd exploring illustration and drawing.

Courses

  • The Art of Sketching: Transform Your Doodles into Art. Illustration course by Mattias Adolfsson

    The Art of Sketching: Transform Your Doodles into Art

    A course by Mattias Adolfsson

    Illustration

  • Imaginary Worlds Illustrated with Ink and Watercolor. Illustration course by Flor Kaneshiro

    Imaginary Worlds Illustrated with Ink and Watercolor

    A course by Flor Kaneshiro

    Illustration

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  • Illustration Illustration

    Illustration

    A list by Coral Howe

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    Favoritos

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Projects

  • My project for course: Conceptual illustrations using color and symbolism. Digital Drawing, Digital Illustration, and Editorial Illustration project by Coral Howe - 11.07.2024
  • My project for course: Conceptual Illustration: Big Ideas in a Single Image. Digital Drawing, Digital Illustration, Drawing, Editorial Illustration, and Traditional illustration project by Coral Howe - 11.07.2024
  • My project for course: Graphic Visualization: Telling Complex Stories through Simple Images. Communication, Information Design, Graphic Design, Design Management, Infographics, Marketing, and Presentation Design project by Coral Howe - 10.21.2024
  • My project for course: Traditional Drawing Techniques with Procreate. Traditional illustration, Drawing, Digital Illustration, Portrait Drawing, and Digital Drawing project by Coral Howe - 03.16.2022

Joined March 2022
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  • My project for course: Conceptual illustrations using color and symbolism. Digital Drawing, Digital Illustration, and Editorial Illustration project by Coral Howe - 11.07.2024

    My project for course: Conceptual illustrations using color and symbolism

    isochrome

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  • My project for course: Conceptual Illustration: Big Ideas in a Single Image. Digital Drawing, Digital Illustration, Drawing, Editorial Illustration, and Traditional illustration project by Coral Howe - 11.07.2024

    My project for course: Conceptual Illustration: Big Ideas in a Single Image

    isochrome

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