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    How the Visual Identities of 5 Iconic Brands Came to Be: Coca-Cola, Nike, Starbucks, LEGO, and IBM (and What Designers Can Learn)
    Latest blog post

    How the Visual Identities of 5 Iconic Brands Came to Be: Coca-Cola, Nike, Starbucks, LEGO, and IBM (and What Designers Can Learn)

    From Coca-Cola’s lettering to the minimalism of Nike’s Swoosh: discover how five brands built recognizable visual universes and what lessons you can apply to your own branding projects A visual identity is much more than just a logo. Although the symbol or name may be the first thing that comes to mind when we think of a brand, true recognition stems from the coherent combination of many visual elements that work together over time. Colors, typefaces, shapes, illustrations, packaging, photography, graphic style, and even the way a brand adapts to new formats are all part of the same system. Brands that endure for decades do so not merely because they have an attractive logo. Their strength lies in the consistency with which they apply their identity at every touchpoint with the public. From an advertisement to a mobile app, from packaging to a physical store, each element helps reinforce a recognizable image. Analyzing the evolution of some of the world’s best-known visual identities helps us understand that good design rarely stems from a single brilliant decision. It is the result of a sustained strategy over time, capable of evolving without losing what makes a brand unique. In this article, we review five particularly relevant cases —Coca-Cola, Nike, Starbucks, LEGO, and IBM— to discover how they built memorable visual universes and what lessons can be applied to any branding project, regardless of its size.

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Laura Boni

Laura Boni

@isabelb2012

Berazategui, Argentina

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Laura Boni

Courses

  • Design and Create Curved Furniture with Concrete . Craft, Architecture, and Spaces course by EN·CONCRETO

    Design and Create Curved Furniture with Concrete

    A course by EN·CONCRETO

    Craft, Architecture, and Spaces

  • Fashion Design: Painting and Embroidering Garments. Craft course by Ana María Restrepo

    Fashion Design: Painting and Embroidering Garments

    A course by Ana María Restrepo

    Craft

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Course lists

  • bordado bordado bordado

    bordado

    A list by Laura Boni

    0
  • crochet crochet crochet

    crochet

    A list by Laura Boni

    0
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Projects

  • Mi Proyecto del curso: Crochet: diseña prendas y patrones con tejido circular. Accessor, Design, Fashion Design, Fiber Arts, DIY, and Crochet project by Laura Boni - 02.10.2022
  • Mi Proyecto del curso: Tapestry: técnica de crochet para dibujar con hilos. Accessor, Design, Pattern Design, Fiber Arts, DIY, Crochet, and Textile Design project by Laura Boni - 02.02.2022
  • Mi Proyecto del curso:  Top-down: prendas a crochet de una sola pieza. Fashion Design, Fiber Arts, DIY, Crochet, and Textile Design project by Laura Boni - 02.01.2022

Professional listing

  • Laura Boni – @isabelb2012
    • Design
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    • IT
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    • CSS
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    • Arts & Crafts
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    • Jewelry Design
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    • Furniture Design & Making
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    • Watercolor Painting
    • Screen Printing
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    • Ceramics
    • Sewing
    • Decoration
    • Bookbinding
    • Acrylic Painting
    See more...

Joined July 2020
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Recent projects
  • Mi Proyecto del curso: Crochet: diseña prendas y patrones con tejido circular. Accessor, Design, Fashion Design, Fiber Arts, DIY, and Crochet project by Laura Boni - 02.10.2022

    Mi Proyecto del curso: Crochet: diseña prendas y patrones con tejido circular

    isabelb2012

    • 556
    • 20
    • 3
  • Mi Proyecto del curso: Tapestry: técnica de crochet para dibujar con hilos. Accessor, Design, Pattern Design, Fiber Arts, DIY, Crochet, and Textile Design project by Laura Boni - 02.02.2022

    Mi Proyecto del curso: Tapestry: técnica de crochet para dibujar con hilos

    isabelb2012

    • 184
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