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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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María Jiménez

María Jiménez

@holamarillo

Mexico City, Mexico

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    Flor Kaneshiro Flor Kaneshiro @florkaneshiro Ilustradora Junín de los Andes, Argentina
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    • Traditional illustration
    • Path. Editorial Pastel de Luna. Traditional illustration project by Flor Kaneshiro - 11.01.2020
    • Ghost of Tsushima. PlayStation Latinoamérica. Traditional illustration project by Flor Kaneshiro - 08.05.2020
    • Shiki. Juegos Maldón. Traditional illustration project by Flor Kaneshiro - 11.16.2020
    • Ohlalá! Agenda 2021. Traditional illustration project by Flor Kaneshiro - 11.30.2020
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    Catalina Vásquez Catalina Vásquez @kathiuska Medellín, Colombia
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    • Ilustración de moda. Traditional illustration project by Catalina Vásquez - 09.16.2018
    • Día de las velitas. Animation, and Traditional illustration project by Catalina Vásquez - 12.16.2018
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    • México cuenta. Traditional illustration project by Catalina Vásquez - 09.16.2019
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    Scriptorium Yayyan Scriptorium Yayyan @scriptoriumyayyan Jaén, Spain
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    • Design
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    • Manuscrit Enluminé: El Lagarto della Magdalena  2014-2015. Fine Arts, Calligraph, Traditional illustration, and Painting project by Scriptorium Yayyan - 03.31.2019
    • Justa entre Conejos y Cánidos. Traditional illustration project by Scriptorium Yayyan - 02.27.2019
    • Mi Proyecto del curso: Acuarelas Artesanales. Arts, Crafts, Fine Arts, Creativit, Artistic Drawing, Traditional illustration, Painting, and Watercolor Painting project by Scriptorium Yayyan - 11.20.2018
    • Cosmologie. Fine Arts, Creativit, Artistic Drawing, and Traditional illustration project by Scriptorium Yayyan - 10.20.2017
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    Elena Odriozola Belástegui Elena Odriozola Belástegui @elenaodriozola Ilustradora Madrid, Spain
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    • Calligraphy
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    • Tropecist. . Traditional illustration project by Elena Odriozola Belástegui - 04.07.2012
    • Sábado. Taller de comunicación gráfica, 2012. Traditional illustration project by Elena Odriozola Belástegui - 04.07.2009
    • Oda a una estrella.. Traditional illustration project by Elena Odriozola Belástegui - 04.07.2009
    • Embotando. Traditional illustration project by Elena Odriozola Belástegui - 04.07.2015
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    Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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    • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
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    • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
    • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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    Andonella Andonella @andonella San Miguel de Allende, Mexico
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      • Illustrations for Nike #AFI NBA. Traditional illustration project by Andonella - 07.16.2019
      • Day of the Dead Mural. Traditional illustration project by Andonella - 10.31.2017
      • Kit Kat. Character Design, Traditional illustration, and Social Media project by Andonella - 07.03.2018
      • 50 íconos de la Ciudad de México. Character Design, Editorial Design, and Traditional illustration project by Andonella - 02.03.2017
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      Hilda Palafox Hilda Palafox @poni Mexico City, Mexico
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        • Ceramics. Arts, Crafts, and Traditional illustration project by Hilda Palafox - 12.19.2017
        • Comisiones. Traditional illustration project by Hilda Palafox - 12.19.2017
        • Murals. Traditional illustration project by Hilda Palafox - 12.19.2017
        • Ilustración. Traditional illustration project by Hilda Palafox - 12.19.2017
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        Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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        • Traditional illustration
        • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
        • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
        • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
        • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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