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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Antonio Ruiz López

Antonio Ruiz López

@han_tonio

Córdoba, Spain

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    Angel Giraldez Angel Giraldez @angelgiraldez Jaén, Spain
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    • Arts & Crafts
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    • Naturaleza. Acr, and lic Painting project by Angel Giraldez - 10.10.2022
    • Horus The Warmaster. Acr, and lic Painting project by Angel Giraldez - 10.10.2022
    • God of War. Acr, and lic Painting project by Angel Giraldez - 10.10.2022
    • Abaddon. Acr, and lic Painting project by Angel Giraldez - 10.10.2022
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    Manu Herrador Manu Herrador @manu_herrador Senior 3D Character Artist Madrid, Spain
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    7,417
    • 3D
    • 3D Modeling
    • Viking. 3D, Game Development, 3D Design, 3D Character Design, 3D Modeling, and Video Games project by Manu Herrador - 02.03.2020
    • Witch. 3D, Game Development, 3D Design, 3D Character Design, 3D Modeling, and Video Games project by Manu Herrador - 02.03.2020
    • Teiidae Warrior. 3D, Game Development, 3D Design, 3D Character Design, 3D Modeling, and Video Games project by Manu Herrador - 02.03.2020
    • The Colonial. 3D, Game Development, 3D Design, 3D Character Design, 3D Modeling, and Video Games project by Manu Herrador - 02.03.2020
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    Luis Alberto Gayoso Berrospi Luis Alberto Gayoso Berrospi @luis_gayoso_vfx Peru
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    41,552
    • Design
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    • Troll Modeling. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
    • Modelado Criatura. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
    • Modelado Dragon. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
    • Escultura Minotauro. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
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    Luis Gomez-Guzman Luis Gomez-Guzman @luisgomezguzman Modelador/Escultor 3D Madrid, Spain
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    13,833
    • 3D
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    • Sci-fi Pinup. 3D, Character Design, and Sculpture project by Luis Gomez-Guzman - 08.19.2015
    • Link. 3D, To, Design, Character Design, and Sculpture project by Luis Gomez-Guzman - 08.19.2015
    • Little Vampire. 3D, and Sculpture project by Luis Gomez-Guzman - 03.22.2015
    • Little Batman. 3D, and Sculpture project by Luis Gomez-Guzman - 03.22.2015
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    Daniel "Pito" Campos Daniel "Pito" Campos @danieldibujador Acuarelista - ilustrador Córdoba, Argentina
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    • Design
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    • Algunas Caricaturas. Traditional illustration, and Watercolor Painting project by Daniel "Pito" Campos - 03.15.2021
    • VIEW OF THE NATURAL LANDSCAPE. Traditional illustration, and Watercolor Painting project by Daniel "Pito" Campos - 03.15.2021
    • Algunas acuarelas que pueden servirte de inspiracion. Traditional illustration, and Watercolor Painting project by Daniel "Pito" Campos - 03.15.2021
    • FIGURAS. Fine Arts project by Daniel "Pito" Campos - 10.04.2019
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    Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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    • Fine Arts
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    • Book: The Secret Life of Fairies. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
    • Campaign - Depression. "Elena's Journey". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
    • Editorial design and illustration.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
    • Editorial Illustration . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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    Domestika Domestika @domestika Berkeley, United States
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    1. Creatives
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    4. Antonio Ruiz López

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