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    Telling stories with light: basic photographic lighting techniques
    Latest blog post

    Telling stories with light: basic photographic lighting techniques

    Master the Light: Transform your Photos into Captivating Stories through Advanced Lighting and Composition Techniques. The role of light in photographic storytelling. Every photograph has an emotional tone, and it is light that dictates its "voice". Dramatic lighting can generate tension or mystery, while soft, diffused light conveys calm or intimacy. Similarly, the choice between natural or artificial light directly influences the viewer's perception: a window can create a melancholic mood, while a controlled LED panel allows to compose more cinematic scenes. Learning to "read" light is the first step to using it as a narrative tool, whether in portraits, landscapes or product photography. Types of light in photography. Natural light It is the most accessible and versatile source. Its variations according to the time of day offer multiple possibilities: - Golden hour (sunrise or sunset): warm tones, soft shadows, magical atmosphere. - Blue hour (just after sunset): cool tones and subtle contrast. Taking advantage of these moments enhances texture and color without the need for additional equipment. Artificial light. Ideal for controlling every detail. It can come from flashes, lamps or LED panels, and allows to reproduce specific conditions in interiors or night sessions. The trick is to combine it with modifiers (diffusers, reflectors or softboxes) to achieve natural effects. - Hard light vs. soft light. - Hard light: generates sharp shadows, high contrast and drama. - Soft light: blurs contours, adds subtlety and a sense of naturalness. Mastering both will allow you to adapt to the type of story you want to tell.

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Gustavo Lima & Co.

Gustavo Lima & Co.

@gustavolima_co

Diretor de arte

São Paulo, Brazil

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    Elastic Heads Elastic Heads @elasticheads User Experience Madrid, Spain
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    32,852
    • Design
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    • Mi Proyecto del curso: Técnicas para mejorar tu productividad. Design Management project by Elastic Heads - 02.15.2021
    • Metrovacesa. Web Development, and Web Design project by Elastic Heads - 01.07.2021
    • RiegaT - Smart Watering System. Web Development, and Web Design project by Elastic Heads - 01.07.2021
    • Tokio School. Web Development, and Web Design project by Elastic Heads - 01.07.2021
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    Luis Arizaga Luis Arizaga @arizaga Character artist Montreal, Canada
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    36,042
    • 3D
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    • Aardman Nestle Commercial. Advertising, Film, Video, TV, 3D, Animation, Character Design, Film, Video, Character Animation, 3D Animation, 3D Modeling, Stor, telling, and 3D Character Design project by Luis Arizaga - 03.01.2021
    • "Hank" personaje de Paw Patrol The Mighty Movie. Animation, Character Design, Film, Sculpture, 3D Animation, 3D Modeling, and 3D Character Design project by Luis Arizaga - 10.19.2015
    • Rarible Man. Animation, Character Design, 3D Character Design, and Sculpture project by Luis Arizaga - 03.01.2021
    • Head Expression. 3D, Animation, 3D Animation, Character Animation, Character Design, 3D Character Design, and Sculpture project by Luis Arizaga - 09.13.2018
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    the branding people the branding people @thebrandingpeople Mexico City, Mexico
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      • Xikú. Br, ing & Identit project by the branding people - 09.30.2021
      • Plump. Br, ing & Identit project by the branding people - 09.30.2021
      • Flare. Br, ing & Identit project by the branding people - 09.30.2021
      • Noir. Br, ing & Identit project by the branding people - 09.30.2021
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      RubenAnimator RubenAnimator @rubenanimator Realización / Animación Madrid, Spain
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        • Unique [Halloween]. 3D, Animation, 2D Animation, Traditional illustration, and Motion Graphics project by RubenAnimator - 01.28.2021
        • MASMOVIL - Fiber Optic -. 2D Animation, Character Animation, and Comic project by RubenAnimator - 08.14.2019
        • MÁSMÓVIL ¿COMO VIAJA TU VOZ?. 2D Animation, and Motion Graphics project by RubenAnimator - 12.20.2018
        • Alternative opening "SuperPocoyo". 2D Animation, and Film project by RubenAnimator - 10.23.2018
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        Guilherme Vissotto Guilherme Vissotto @vissotto Petrópolis, Brazil
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        15,547
          • Reach. Design, and Logo Design project by Guilherme Vissotto - 03.18.2022
          • Lynx. Design, and Logo Design project by Guilherme Vissotto - 08.29.2021
          • Barkroad. Design, and Logo Design project by Guilherme Vissotto - 08.02.2021
          • Malheiros. Design, and Logo Design project by Guilherme Vissotto - 03.06.2022
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          Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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          703,607
          • Matte Painting
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          • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
          • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
          • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
          • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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          Leandro Rodrigues Leandro Rodrigues @leandro_rodrigz São Paulo, Brazil
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          50,205
          • Design
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          • Vinyl Magazine #01 - My course project: Typography applied to printed and digital projects. Design, Graphic Design, Editorial Design, T, and pograph project by Leandro Rodrigues - 01.01.2023
          • FriendZone. Design, Graphic Design, and Editorial Design project by Leandro Rodrigues - 11.30.2021
          • Projeto Gráfico Jornal "Independente". Editorial Design, and Graphic Design project by Leandro Rodrigues - 05.05.2020
          • Graphic Design - Reverb Magazine. Editorial Design, and Graphic Design project by Leandro Rodrigues - 05.05.2020
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          Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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          398,972
          • Design
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          • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
          • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
          • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
          • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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          Plau Plau @plaudesign Rio de Janeiro, Brazil
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          5,610
          • Design
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          • Shoulder / Sistema tipográfico. T, and pograph project by Plau - 02.21.2024
          • Pilão Sans. T, and pograph project by Plau - 02.21.2024
          • Stone Display. T, and pograph project by Plau - 02.21.2024
          • Rio Carnaval / Logotipo. Logo Design project by Plau - 02.21.2024
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          Pepe Gimeno Pepe Gimeno @pepegimeno Valencia, Spain
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          77,131
          • Graphic Design
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          • Diary of a Castaway. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.12.2014
          • Operación Tierra de Reyes. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.09.2014
          •  Concursos de diseño 1985-2006. Graphic Design project by Pepe Gimeno - 11.09.2014
          • cDIM / nude posters 2005. Graphic Design project by Pepe Gimeno - 11.05.2014
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          Weberson Santiago Weberson Santiago @webersonsantiago Lisbon, Portugal
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          9,311
            • The Merchant of Venice. Design, Traditional illustration, and Lettering project by Weberson Santiago - 04.20.2022
            • Terra Mystica. Traditional illustration, Graphic Design, and Lettering project by Weberson Santiago - 04.18.2022
            • My course project: Editorial Illustration: Sharpen Your Conceptual Skills. Traditional illustration, Drawing, and Editorial Illustration project by Weberson Santiago - 03.02.2022
            • Diário de um amnésico. Traditional illustration, Design, Digital Drawing, Lettering, and Digital Lettering project by Weberson Santiago - 06.25.2021
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