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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Gumer Del Aguila Rodrigo

Gumer Del Aguila Rodrigo

@gumeruno

Valencia, Spain

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    Hanna Eidson Hanna Eidson @hhhooks Hanover, Canada
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    495
    • Design
    • Branding & Identity
    • Wade. Design, Traditional illustration, Arts, Crafts, Creativit, Fiber Arts, Punch Needle, and Textile Design project by Hanna Eidson - 08.05.2022
    • There's Something in the Water. Design, Arts, Crafts, Fine Arts, Interior Design, Fiber Arts, and Textile Design project by Hanna Eidson - 08.05.2022
    • Toilet Fish. Traditional illustration, Arts, Crafts, Creativit, Fiber Arts, Punch Needle, and Textile Design project by Hanna Eidson - 04.10.2023
    • Croc n' Chicks. Design, Arts, Crafts, Fine Arts, Creativit, Interior Decoration, Fiber Arts, and Textile Design project by Hanna Eidson - 04.13.2023
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    Paulo Villagrán Paulo Villagrán @paulovillagran Santiago de Querétaro, Mexico
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    18,535
    • Traditional illustration
    • MR. SUSHI / PLAZA VÍA VALLEJO / CDMX. Interior Design project by Paulo Villagrán - 05.31.2017
    • BIKINIS PARA LUME SWIMWEAR .  project by Paulo Villagrán - 05.17.2017
    • LABIOS JAGUAR / CAFÉ TACVBA. Vector Illustration project by Paulo Villagrán - 05.17.2017
    • DECORANDO ELEMENT. Interior Design project by Paulo Villagrán - 05.17.2017
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    Jean Fraisse Jean Fraisse @jbfraisse Director de Arte para películas de animación Santiago de Querétaro, Mexico
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    177,555
    • Photography
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    • My project in Drawing 101: Introduction to Digital Illustration course. Traditional illustration, Drawing, Digital Illustration, and Digital Drawing project by Jean Fraisse - 06.22.2021
    • My project in Introduction to Digital Painting course. Fine Arts, Painting, Digital Illustration, Digital Drawing, and Digital Painting project by Jean Fraisse - 06.22.2021
    • Final Project - Character Design for Video Games and Animation Course. Character Design project by Jean Fraisse - 02.21.2019
    • Space travelers. Concept Art project by Jean Fraisse - 02.21.2019
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    Guacala Studio Guacala Studio @guacalastudio diseñador gráfico Cali, Colombia
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    42,080
    • Design
    • Character Design
    • GUACALA COLLECTION 15. Traditional illustration, Character Design, Digital Illustration, Concept Art, and Digital Design project by Guacala Studio - 01.31.2024
    • GUACALA SKATEBOARDS // MEXICO . Character Design, Digital Illustration, and Product Design project by Guacala Studio - 10.13.2023
    • GUACALA COLLECTION 14. Traditional illustration, Character Design, Graphic Design, Vector Illustration, and Editorial Illustration project by Guacala Studio - 08.21.2023
    • Guacala Collection  No. 13. Traditional illustration, Character Design, and Digital Illustration project by Guacala Studio - 10.06.2022
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    Gemma Román Gemma Román @gemmaroman Culiacán, Mexico
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    173,213
    • Design
    • Traditional illustration
    • Jurassic Park . Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.07.2019
    • Sifaka Diademado - especies en peligro para OneMillionOneMonth. Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.02.2019
    • Matilda and Tronchatoro - Character Design. Character Design, Editorial Design, Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 03.08.2019
    • Campaña de redes para Disney. Digital Illustration, and Traditional illustration project by Gemma Román - 03.08.2017
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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    571,632
    • 3D
    • Branding & Identity
    • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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    Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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    400,667
    • Design
    • Motion Graphics
    • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
    • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
    • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
    • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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    Ustudio Mol+Carla Ustudio Mol+Carla @ustudio Ilustración, diseño. Comunicación grafica. Madrid, Spain
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    3,734
    • Animation
    • Art Direction
    • Carla and Mol present their project from the course Traditional and Digital Illustration: From Sketch to Print. Traditional illustration project by Ustudio Mol+Carla - 10.19.2015
    • Banco Popular. Animation, Art Direction, and Traditional illustration project by Ustudio Mol+Carla - 09.08.2015
    • Nadie avisa a una puta. Traditional illustration project by Ustudio Mol+Carla - 09.08.2015
    • Intermón Oxfam. Traditional illustration project by Ustudio Mol+Carla - 09.08.2015
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    Patricio Betteo Patricio Betteo @patriciobetteo Ilustrador Santiago de Querétaro, Mexico
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    142,557
    • Painting
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    • CHARACTER DESIGN. Traditional illustration project by Patricio Betteo - 09.17.2019
    • Digital painting in Photoshop. Digital Illustration project by Patricio Betteo - 10.30.2018
    • ILUSTRACIÓN. Traditional illustration project by Patricio Betteo - 06.01.2017
    • DIGITAL PAINTINGS. Painting, and Traditional illustration project by Patricio Betteo - 06.01.2017
  • albapuntob albapuntob @albapuntob Palencia, Spain
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      • Mi Proyecto del curso: Planificador semanal decorado floral y plantas. Watercolor Painting project by albapuntob - 03.27.2020
      • Mi Proyecto del curso: Ilustración original de tu puño y tableta. Traditional illustration project by albapuntob - 08.30.2017
    • fabio_005 fabio_005 @fabio_005 Valencia, Spain
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      1
      • Design
      • Traditional illustration
    • Natalia Suárez-Bustillo Natalia Suárez-Bustillo @farlatta Estudiante Madrid, Spain
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      5
      • Design
      • Photography
      • Proyecto sobre dulces. Design, and Traditional illustration project by Natalia Suárez-Bustillo - 08.22.2018
      •  Ilustración para ARTICUENTOS, de Juan José Millás (trabajo de clase). Traditional illustration project by Natalia Suárez-Bustillo - 02.10.2017
      • Ilustración para ARTICUENTOS, de Juan José Millás (trabajo de clase). Traditional illustration project by Natalia Suárez-Bustillo - 02.09.2017
      • Portada ARTICUENTOS, de Juan José Millas (trabajo de clase). Traditional illustration project by Natalia Suárez-Bustillo - 01.30.2017
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      Sindy Ethel & Alan Rodríguez (R3DO) Sindy Ethel & Alan Rodríguez (R3DO) @sindy_r3do Diseñadores e ilustradores. Mexico City, Mexico
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      15,874
      • Design
      • Traditional illustration
      • Poster Collection. Lighting Design, Graphic Design, and Lettering project by Sindy Ethel & Alan Rodríguez (R3DO) - 05.08.2017
      • Fruit Menu - Packaging. Br, ing, Identit, Traditional illustration, Lettering, and Packaging project by Sindy Ethel & Alan Rodríguez (R3DO) - 05.08.2017
      • Coca Cola - Santa Clara. Graphic Design, Lettering, T, and pograph project by Sindy Ethel & Alan Rodríguez (R3DO) - 05.08.2017
      • Adobbe CC Covers II. Graphic Design, Traditional illustration, and Lettering project by Sindy Ethel & Alan Rodríguez (R3DO) - 05.08.2017
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      Alfredo Genovese Alfredo Genovese @tallerdefileteado Buenos Aires, Argentina
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      26,886
      • Traditional illustration
      • 3D
      • Tabla fileteada personalizada. Design, Product Design, and Painting project by Alfredo Genovese - 02.01.2007
      • Botellas de Coca Cola. Br, ing, Identit, Painting, and Advertising project by Alfredo Genovese - 01.21.2017
      • Chaquetas y calzados para Nike. Design, Shoe Design, and Product Design project by Alfredo Genovese - 11.29.2016
      • Turner Argentina. Br, ing, Identit, and Advertising project by Alfredo Genovese - 10.17.2014
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      David de Ramón David de Ramón @davidderamon ilustrador Madrid, Spain
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      3,264
      • Traditional illustration
      • Galileo Galilei en Rotterdam. Traditional illustration project by David de Ramón - 06.11.2021
      • Mural Heroes Guayaquil. Traditional illustration project by David de Ramón - 06.11.2021
      • Casumo App. Character Design, Traditional illustration, and Digital Illustration project by David de Ramón - 01.03.2020
      • Mules'n'Blues festival. Traditional illustration project by David de Ramón - 01.01.2020
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