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    AI and graphic design: threat or creative evolution?
    Latest blog post

    AI and graphic design: threat or creative evolution?

    Can AI change the future of graphic design?. Artificial intelligence has burst with force into the creative world, opening an inevitable debate: is it a threat to graphic design or an opportunity to evolve? In a context where image generators, creative assistants and process automation proliferate, this question becomes increasingly relevant. Today, AI-based tools are redefining the way visual pieces are conceived, developed and produced. But beyond the technological impact, what is interesting is to analyze how this transformation affects the role of the designer. This article proposes a balanced view: understanding AI not as a substitute, but as a catalyst for professional change. How AI is impacting graphic design today. The impact of AI on graphic design is already tangible. One of its most visible applications is automatic image generation, which makes it possible to create complex visuals from textual descriptions in a matter of seconds. Tools such as Midjourney, Adobe Firefly or Canva have integrated functions that facilitate the creation of visual proposals, design variations and stylistic explorations without having to start from scratch. In addition, AI makes it possible to generate quick sketches, moodboards and initial concepts, significantly speeding up the ideation phases. In addition, repetitive tasks such as trimming, formatting and basic layout adjustments can be automated, freeing up time for more strategic tasks. Together, these tools are transforming workflows and redefining what it means to "design" today.

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Grace Scott

Grace Scott

@grace2004_1

Chihuahua, Mexico

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    Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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    Andres Cardona Andres Cardona @andrescardonamejia Soy fotógrafo comercial y director de Fotografía Colombiano, la mayor parte de mi trabajo está enfocado en la fotografía comercial y publicitaria. He tenido la oportunidad de trabajar en varios países de Europa y América. Barcelona, Spain
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    • CINEMATOGRAPHER REEL 2021. Film, Video, TV, Art Direction, and Photograph project by Andres Cardona - 02.04.2021
    • ACQUA DI PARMA / HORSE MAGAZINE. Art Direction, and Photograph project by Andres Cardona - 09.02.2020
    • EDITORIAL. Photograph, Color Correction, Art Direction, Fashion Photograph, Stor, and telling project by Andres Cardona - 08.12.2019
    • CAMPAÑA VERANO CAROLINA HERRERA BARCELONA 2019. Art Direction, Photograph, and Product Photograph project by Andres Cardona - 08.12.2019
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    Reina Rodríguez Taylhardat Reina Rodríguez Taylhardat @reinarodriguezt Mexico City, Mexico
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    • Coca Cola Journey. Social Media project by Reina Rodríguez Taylhardat - 08.08.2016
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    Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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      • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
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      Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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      Domestika Domestika @domestika Berkeley, United States
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