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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Gonzalo López Baliñas

Gonzalo López Baliñas

@gonmlb

Montevideo, Uruguay

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    Mario Ferrer Mario Ferrer @marioferrer Barcelona, Spain
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    • Design
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    • Bubble Witch 3 - Pre-reg. UX / UI project by Mario Ferrer - 09.21.2020
    • King Accounts. UX / UI project by Mario Ferrer - 09.21.2020
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    Javier Cuello Javier Cuello @javiercuello Product Designer London, United Kingdom
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      • Telefónica I+D. Interactive Design, Web Design, and UX / UI project by Javier Cuello - 12.27.2015
      • Diseñando apps para móviles. Design, Editorial Design, Interactive Design, Education, and UX / UI project by Javier Cuello - 12.27.2015
      • Yahoo! Reporter. Interactive Design, and UX / UI project by Javier Cuello - 12.27.2015
      • Zara. Interactive Design, and UX / UI project by Javier Cuello - 12.27.2015
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      Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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      • Film, Video & TV
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      • Nos acompañamos. Film, Video, TV, Film, Audiovisual Production, Filmmaking, and Audiovisual Post-production project by Juanmi Cristóbal - 02.08.2023
      • La rebelión de Bernarda. Film, Film, Video, TV, Audiovisual Post-production, Color Correction, and Photographic Lighting project by Juanmi Cristóbal - 06.06.2021
      • Querida Letizia. Film, Film, Video, and TV project by Juanmi Cristóbal - 07.27.2022
      • Ministerio de Igualdad - Practica los buenos Tratos: Por una vida libre de violencias machistas. Advertising, Film, Video, and TV project by Juanmi Cristóbal - 11.25.2021
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      Gonzalo P. Martos Gonzalo P. Martos @gonzalopmartos Fotógrafo y cinematógrafo Madrid, Spain
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      • We Are Light - Good Mix. Film, Film, Video, and TV project by Gonzalo P. Martos - 10.17.2013
      • Being a cinematographer. Film, Film, Video, TV, and Advertising project by Gonzalo P. Martos - 10.17.2015
      • Blind Cap - Samsung. Film, Film, Video, TV, and Advertising project by Gonzalo P. Martos - 05.01.2016
      • Deloné. Film, Video, TV, Film, and Photograph project by Gonzalo P. Martos - 04.15.2016
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      Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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      • Matte Painting
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      • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
      • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
      • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
      • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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      Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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      • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
      • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
      • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
      • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
    • ToTheMoon ToTheMoon @tothemoonuy Estudio creativo enfocado en storytelling Montevideo, Uruguay
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      282
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      • 16 Días de activismo contra la violencia de género. Traditional illustration project by ToTheMoon - 11.25.2019
      • Reel 2019. Animation, 2D Animation, Character Design, Traditional illustration, and Sound Design project by ToTheMoon - 10.18.2019
      • Ama Sin Miedo. Animation, Character Design, Traditional illustration, Sound Design, and Video Games project by ToTheMoon - 10.18.2019
      • Documentary house. Animation, 2D Animation, Web Development, Traditional illustration, Music, and Sound Design project by ToTheMoon - 10.18.2019
    • Mar Reina Mar Reina @mar_kryptonita Montevideo, Uruguay
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      • Comal - Un verano con sabor consciente. Traditional illustration, and Advertising project by Mar Reina - 01.02.2018
      • knowmad/ video institucional. Animation, and Traditional illustration project by Mar Reina - 01.02.2019
      • Free AI. Pattern Design, Character Design, and Traditional illustration project by Mar Reina - 01.02.2019
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