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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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garroquet

garroquet

@garroquet

Córdoba, Argentina

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    Filip Felbar Filip Felbar @felbar Digital Designer Copenhagen, Denmark
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    • Thom Evans Fitness. Web Design, and Web Development project by Filip Felbar - 01.04.2023
    • SCOPE Copenhagen. Web Design, and Web Development project by Filip Felbar - 01.04.2023
    • EVOLIT. Br, ing & Identit project by Filip Felbar - 01.04.2023
    • BodyEM - Promotional Website for Online Fitness Coach. Web Design, and Web Development project by Filip Felbar - 08.02.2022
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    Ioana Teleanu Ioana Teleanu @ioana_teleanu Bucharest, Romania
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    • Health Vector - Full App Redesign. UX / UI project by Ioana Teleanu - 05.30.2019
    • UiPath - Orchestrator Redesign. UX / UI project by Ioana Teleanu - 03.31.2020
    • ING Bank - Bazar Redesign. UX / UI project by Ioana Teleanu - 04.14.2022
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    Ethan Parry Ethan Parry @ethanparry Barcelona, Spain
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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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    Paul Anglin Paul Anglin @paulanglin Senior Copywriter (Native English) Madrid, Spain
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    • Dunlop Sports: Journey for Perfection. Cop, and writing project by Paul Anglin - 12.03.2020
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    • Nike Football: Atlético de Madrid Shirt Launch . Cop, and writing project by Paul Anglin - 07.27.2017
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    Rut Pedreño Criado Rut Pedreño Criado @aidunnou ilustración / cómic Madrid, Spain
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    • PORTFOLIO ILUSTRACIÓN 2021. Traditional illustration, and Portfolio Development project by Rut Pedreño Criado - 06.09.2021
    • Soy la rana.. Traditional illustration project by Rut Pedreño Criado - 04.20.2021
    • Annuals. Traditional illustration project by Rut Pedreño Criado - 01.21.2021
    • My Course Project: Creative Illustration: Bluebeard. Character Design, and Traditional illustration project by Rut Pedreño Criado - 10.07.2020
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    Mᴧuco Sosᴧ Mᴧuco Sosᴧ @mauco Ilustrador, Director de Arte Madrid, Spain
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    • El Pais Semanal - Digestive Machine.. Traditional illustration & Infographics project by Mᴧuco Sosᴧ - 05.16.2018
    • Microworlds 2. Traditional illustration, and Vector Illustration project by Mᴧuco Sosᴧ - 04.12.2018
    • BBVA Business Icons. Traditional illustration project by Mᴧuco Sosᴧ - 02.12.2018
    • MOVISTAR CLoud. Traditional illustration & Infographics project by Mᴧuco Sosᴧ - 06.27.2017
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