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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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gallosamuel85

gallosamuel85

@gallosamuel85

Curitiba, Brazil

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    Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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    398,170
    • Design
    • Motion Graphics
    • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
    • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
    • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
    • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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    Weronika Rafa Weronika Rafa @grraffa Designer / Creative Director London, United Kingdom
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    3,718
    • Design
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    • A book about interpersonal attraction. Design, Editorial Design, T, pograph, Collage, Digital Design, Stor, telling, Narrative, and Printing project by Weronika Rafa - 01.10.2023
    • Academic Support Calendars. Design, Editorial Design, Poster Design, Lettering, T, pograph, and Printing project by Weronika Rafa - 01.24.2023
    • Postgraduate Shows 2018. Design, Art Direction, Creative Consulting, and Events project by Weronika Rafa - 01.23.2023
    • Hardcover Guide. Design, Bookbinding, Editorial Design, Vector Illustration & Information Design project by Weronika Rafa - 01.24.2023
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    Adilson Gonzales Adilson Gonzales @gonzales Bauru, Brazil
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    623
    • Design
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    • ailerons typeface. T, and pograph project by Adilson Gonzales - 12.16.2022
    • where is it. Design, Br, ing, Identit, Packaging, Logo Design, T, and pograph project by Adilson Gonzales - 03.17.2018
    • caracho arquitetos. Br, ing, Identit, Graphic Design, Stationer, Design, and Signage Design project by Adilson Gonzales - 08.25.2019
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    Brena Tavares Brena Tavares @brenacria Diretora de Arte Blumenau, Brazil
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    377
      • Direção gráfica para redes sociais | Marca de MKT digital. Design, Art Direction, and Graphic Design project by Brena Tavares - 08.14.2022
      • Direção gráfica para redes sociais | Marca de estilo. Design, Graphic Design, and Art Direction project by Brena Tavares - 08.14.2022
      • Direção gráfica para redes sociais | Marca de cosméticos . Design, Art Direction, and Graphic Design project by Brena Tavares - 08.14.2022
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      Javier Alcaraz Javier Alcaraz @javieralcaraz Dirección de arte, diseño editorial y tipográfico. Campanet, Spain
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      127,218
      • Branding & Identity
      • Calligraphy
      • Jicaleta, una fuente para textos en pantalla (en proceso). T, and pograph project by Javier Alcaraz - 08.06.2020
      • Ideal Library. Br, ing, Identit, and Editorial Design project by Javier Alcaraz - 05.23.2015
      • Forbes Life. Art Direction, Editorial Design, T, and pograph project by Javier Alcaraz - 01.17.2009
      • Magazine Code 06140. Art Direction, Editorial Design, Photograph, T, and pograph project by Javier Alcaraz - 01.17.2019
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      Domestika Domestika @domestika Berkeley, United States
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      2,183,633
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        Mirko Santangelo Mirko Santangelo @mirkosantangelo Creative Director, Designer, Figma Community Advocate New York, United States
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        25,516
        • Design
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        • Visual Expressions. Graphic Design, T, pograph, Creativit, and 3D project by Mirko Santangelo - 12.14.2023
        • The F-Suite. UX / UI, Web Design, and Art Direction project by Mirko Santangelo - 12.14.2023
        • Substance. UX / UI, Web Design, and Art Direction project by Mirko Santangelo - 12.14.2023
        • Social House. UX / UI, Web Design, and Art Direction project by Mirko Santangelo - 12.14.2023
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        Quim Marin Marín Quim Marin Marín @quimmarinstudio Madrid, Spain
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        4,689
          • Oct/Nov Poster Collection. Poster Design project by Quim Marin Marín - 11.18.2018
          • 35 Logos. Br, ing, Identit, and Art Direction project by Quim Marin Marín - 09.19.2018
          • 2017/18 Poster collection. Br, ing, Identit, Art Direction, Design, and Poster Design project by Quim Marin Marín - 09.18.2018
          • MasiMas Festival Barcelona. Br, ing, Identit, Art Direction, and Advertising project by Quim Marin Marín - 08.14.2018
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          Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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          569,697
          • 3D
          • Branding & Identity
          • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
          • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
          • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
          • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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          Gilian Gomes Gilian Gomes @giliangomes Porto Alegre, Brazil
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          124,257
          • Design
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          • NINNO REGULAR. Design, Graphic Design, T, pograph, T, pograph, and Design project by Gilian Gomes - 05.08.2022
          • Enjoei. Br, ing, Identit, Design, Logo Design, and Graphic Design project by Gilian Gomes - 07.19.2020
          • Jungle. Br, ing, Identit, Design, Logo Design, Graphic Design, and Packaging project by Gilian Gomes - 07.19.2020
          • Casa Aveiro. Br, ing, Identit, Design, Logo Design, Graphic Design, T, and pograph project by Gilian Gomes - 07.19.2020
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          Leopoldo Leal Leopoldo Leal @leopoldoleal São Paulo, Brazil
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          3,952
          • Design
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          • Labor (Type revivel). T, pograph, Design, T, and pograph project by Leopoldo Leal - 03.01.2022
          • Tipografia: Lençóis Maranhenses. T, pograph, and Graphic Design project by Leopoldo Leal - 10.27.2021
          • Tipografia: Proun. T, pograph, and Graphic Design project by Leopoldo Leal - 10.27.2021
          • Sketchbook . Drawing, Collage, and Graphic Design project by Leopoldo Leal - 10.27.2021
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          Teresa Martínez Teresa Martínez @teresa_mtz Puerto Vallarta, Mexico
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          96,430
          • Traditional illustration
          • Mi proyecto del curso: Bordado stumpwork: crea adornos en 3D. Jewelr, Design, Embroider, and Textile Design project by Teresa Martínez - 06.04.2023
          • Betushka. Traditional illustration project by Teresa Martínez - 04.03.2016
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          Guilherme Karsten Guilherme Karsten @guikarsten Blumenau, Brazil
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          2,658
          • Design
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          • Livro "ONDE VOCÊ ESTÁ?". Traditional illustration, Digital Illustration, and Children's Illustration project by Guilherme Karsten - 08.12.2020
          • Book "RIDE". Traditional illustration, Digital Illustration, and Children's Illustration project by Guilherme Karsten - 08.12.2020
          • Livro "A CAÇADA". Traditional illustration, Digital Illustration, and Children's Illustration project by Guilherme Karsten - 08.12.2020
          • Livro "UMA CANÇÃO". Traditional illustration, Digital Illustration, and Children's Illustration project by Guilherme Karsten - 08.12.2020
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          Andrea Marquez Andrea Marquez @andsiosa Creative Director Miami, United States
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          2,753
          • Graphic Design
          • Digital Design
          • C'est la vie. Vector Illustration, Design, and Motion Graphics project by Andrea Marquez - 03.15.2024
          • Storyteller - AR Experience. Design, UX / UI, and Motion Graphics project by Andrea Marquez - 03.15.2024
          • Illustrations. Design, Digital Illustration, T, pograph, and Artificial Intelligence project by Andrea Marquez - 03.14.2024
          • Layouts Project. Design, UX / UI, Digital Illustration, and Artificial Intelligence project by Andrea Marquez - 03.01.2024
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          Enric Jardí Enric Jardí @enricjardi Diseñador gráfico Barcelona, Spain
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          92,592
          • Graphic Design
          • Branding & Identity
          • The Page Project. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.27.2018
          • All you need in this life. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.22.2018
          • Trotacaminos / Trotacamins. Editorial Design, Traditional illustration, T, and pograph project by Enric Jardí - 02.13.2018
          • Pinotxo. Editorial Design, Photograph, T, and pograph project by Enric Jardí - 02.10.2018
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          12caracteres 12caracteres @12caracteres Diseñador Gráfico y director de arte Zaragoza, Spain
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          4,544
          • Design
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          • Fiestas del Pilar 2021. Design, Traditional illustration, Poster Design, and Communication project by 12caracteres - 06.10.2021
          • New (Ego) Cuerpos conectados. Fine Arts, Communication, Art Direction, Poster Design, and Graphic Design project by 12caracteres - 05.04.2021
          • Las voces de Goya. Art Direction, Poster Design, Graphic Design, Photograph, and Advertising project by 12caracteres - 05.04.2021
          • “Women hack the game”. Animation, Arts, Crafts, Poster Design, Graphic Design, Sculpture, Advertising, and Traditional illustration project by 12caracteres - 05.02.2021
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          Pánico Estudio Pánico Estudio @panico_estudio Saratoga, Ecuador
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          5,451
          • Design
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          • Restyling Pedidos Ya Latam. Design, Br, ing, Identit, and Motion Graphics project by Pánico Estudio - 05.25.2023
          • My course project: Simple and effective visual identity design. Design, Br, ing, Identit, Graphic Design, Logo Design, T, pograph, and Design project by Pánico Estudio - 06.29.2022
          • Holke 79. Design, Br, ing & Identit project by Pánico Estudio - 03.04.2022
          • Public Analog. Design, Br, ing, Identit, and Web Design project by Pánico Estudio - 03.04.2022
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          Foresti Design Foresti Design @forestidesign São Paulo, Brazil
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          6,415
            • Brand identity for Stellar. Design, Br, ing, Identit, Graphic Design, Creativit, and Logo Design project by Foresti Design - 08.15.2022
            • Sallve brand identity. Design, Graphic Design, Br, ing & Identit project by Foresti Design - 12.09.2021
            • Name and brand identity for Dita Livros. Traditional illustration, Br, ing, Identit, Editorial Design, T, pograph, Naming, and Graphic Design project by Foresti Design - 12.09.2021
            • Brand identity for D2. Traditional illustration, Br, ing, Identit, Graphic Design, T, pograph, and Logo Design project by Foresti Design - 12.09.2021
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            Gazete Azulejos Gazete Azulejos @gazeteazulejos Porto, Portugal
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            8,797
            • Arts & Crafts
            • Fine Arts
            • Tiled tables . Ceramics, Decoration, Furniture Design, Making, and Painting project by Gazete Azulejos - 11.30.2020
            • XIX century tile replicas for a building facade. Ceramics, and Painting project by Gazete Azulejos - 11.30.2020
            • Hand painted traditional Portuguese tiles - Anselmo Braancamp 637. Ceramics, Interior Design, and Painting project by Gazete Azulejos - 11.30.2020
            • Personalized tile mural for a wedding. Ceramics, Interior Design, and Painting project by Gazete Azulejos - 11.30.2020
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            Esra Alhamal Esra Alhamal @esra_patterns_illuminations London, United Kingdom
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            12,325
              • My project in Introduction to Islamic Art: Create Biomorphic Patterns course. Painting, Pattern Design, Drawing, Watercolor Painting & Ink Illustration project by Esra Alhamal - 01.13.2022
              • Saudi Pages. Painting project by Esra Alhamal - 01.04.2022
              • Patterns Stationary . Design, Stationer, and Design project by Esra Alhamal - 01.03.2022
              • Transition Art Exhibition. Painting project by Esra Alhamal - 01.03.2022
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              Matacho Descorp Matacho Descorp @matacho Diseñador Tragico Alternativo, Diseñador Editorial. Popayán, Colombia
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              13,444
              • Branding & Identity
              • Design
              • Matacho Skull and Snake. Design, Traditional illustration, Pattern Design, and Printing project by Matacho Descorp - 07.22.2021
              • Victorinox (propuestas de diseño). Design, and Traditional illustration project by Matacho Descorp - 01.01.2020
              • Spack. Design, and Traditional illustration project by Matacho Descorp - 01.01.2010
              • Shove it. Design, Traditional illustration, and Lettering project by Matacho Descorp - 01.01.2017
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              Esteban Ibarra Esteban Ibarra @guapo Graphic Designer Adrogué, Argentina
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              1,434
              • Design
              • Branding & Identity
              • My course project: Graphic design from simple geometries. Design, Art Direction, Br, ing, Identit, Graphic Design, and Communication project by Esteban Ibarra - 11.28.2022
              • CDC. Design, Br, ing, Identit, Art Direction, T, pograph, T, pograph, Design, and Graphic Design project by Esteban Ibarra - 10.05.2021
              • The Bird has Flown. Traditional illustration, Design, Art Direction, Br, ing, Identit, Logo Design, Graphic Design, T, and pograph project by Esteban Ibarra - 10.03.2017
              • BKF. Traditional illustration, Design, Screen Printing, Graphic Design, and Art Direction project by Esteban Ibarra - 10.05.2017
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              André Issao Bazolli André Issao Bazolli @andreissao ilustrador e instrutor de desenho São Paulo, Brazil
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              6,546
              • Traditional illustration
              • Fine Arts
              • Lousas demonstrações . Drawing, and Traditional illustration project by André Issao Bazolli - 10.30.2022
              • Google Brasil - Festa Make a Wish. Traditional illustration, and Advertising project by André Issao Bazolli - 10.30.2022
              • Fiat Social Pinball Race. Traditional illustration, and Advertising project by André Issao Bazolli - 10.30.2022
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              Hola Lou Hola Lou @holalou Mérida, Mexico
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              6,810
                • Spotify. Digital Illustration, and Digital Painting project by Hola Lou - 09.04.2020
                • Samsung x Complex: Design in Mind. Fine Arts, Acr, and lic Painting project by Hola Lou - 05.31.2021
                • Stella Artois. Painting, and Product Photograph project by Hola Lou - 05.31.2021
                • El Rayo Tequila . Digital Painting, and Traditional illustration project by Hola Lou - 06.05.2020
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                Cyla Costa Cyla Costa @cylacosta Artista de Lettering Curitiba, Brazil
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                11,958
                • Traditional illustration
                • Digital Illustration
                • Mural SAUDADE pintado no festival Ladies Who Paint. Calligraph, H, Lettering, Lettering, and Painting project by Cyla Costa - 07.28.2020
                • TRY A LITTLE TENDERNESS mural painted with my friend Jackson Alves <3. Calligraph, T, pograph, Design, H, Lettering, Traditional illustration, Lettering, and Painting project by Cyla Costa - 07.28.2020
                • PERHAPPINESS mural painted with my friend Cris Pagnoncelli <3. Calligraph, H, Lettering, Traditional illustration, Lettering, and Painting project by Cyla Costa - 07.28.2020
                • Murais pintados para a Beautycon em NYC. Calligraph, H, Lettering, Traditional illustration, Ink Illustration, Lettering, and Painting project by Cyla Costa - 07.28.2020
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                Patricio Betteo Patricio Betteo @patriciobetteo Ilustrador Santiago de Querétaro, Mexico
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                142,479
                • Painting
                • Design
                • CHARACTER DESIGN. Traditional illustration project by Patricio Betteo - 09.17.2019
                • Digital painting in Photoshop. Digital Illustration project by Patricio Betteo - 10.30.2018
                • ILUSTRACIÓN. Traditional illustration project by Patricio Betteo - 06.01.2017
                • DIGITAL PAINTINGS. Painting, and Traditional illustration project by Patricio Betteo - 06.01.2017
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                Miguel Ángel Belinchón Bujes Miguel Ángel Belinchón Bujes @belin Artista Plástico (Graffiti, mural, Cuadros, escultura,etc). Linares, Spain
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                7,929
                • Fine Arts
                • ALBA painting. Fine Arts project by Miguel Ángel Belinchón Bujes - 04.16.2016
                • Mural HIGH VOLTAGE -Estudio de tattoo de Kat Von D, Hollywood LA-. Street Art project by Miguel Ángel Belinchón Bujes - 11.09.2015
                • Mural Multicines París -Andujar-. Street Art project by Miguel Ángel Belinchón Bujes - 11.09.2016
                • NIKONE painting -In my studio LINARES-. Fine Arts project by Miguel Ángel Belinchón Bujes - 01.23.2017
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                Nikolas Antoniou Nikolas Antoniou @antoniounikolas1 Larnaca, Cyprus
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                8,596
                • Design
                • Branding & Identity
                • Seasons Change. Painting project by Nikolas Antoniou - 10.20.2021
                • Measuring Reality. Painting project by Nikolas Antoniou - 06.17.2021
                • Fluorecsent Portraits. Painting project by Nikolas Antoniou - 12.31.2018
                • Portraits. Painting project by Nikolas Antoniou - 03.27.2021
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                Torsten Wolber Torsten Wolber @allaprima Cologne, Germany
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                18,305
                • Arts & Crafts
                • Fine Arts
                • Portrait in steps. Fine Arts project by Torsten Wolber - 03.15.2021
                • Portraitcommission in Steps. Fine Arts project by Torsten Wolber - 08.05.2020
                • Flosshilde. Fine Arts project by Torsten Wolber - 09.12.2020
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                Dan Tom Dan Tom @dantom Photographer - Travel & Lifestyle San Francisco, United States
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                29,251
                • Photography
                • Film, Video & TV
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