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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Emmanuel Garcia

Emmanuel Garcia

@gabem

DIseñador gráfico

Mexico City, Mexico

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    Víctor Mollá Víctor Mollá @victormolla14 Valencia, Spain
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    78,743
      • Prompt: Artículo SEO Totalmente Optimizado. Marketing, SEO, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
      • Prompt: Estrategia de contenidos 5-3-2. Marketing, Social Media, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
      • Prompt: Estrategia de Palabras Clave. Marketing, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
      • www.victormolla.com. Programming project by Víctor Mollá - 01.01.2012
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      Atolón de Mororoa Atolón de Mororoa @atolondemororoa Montevideo, Uruguay
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      642
      • Design
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      • Seis Montes. Br, ing, Identit, Packaging, Design, and Graphic Design project by Atolón de Mororoa - 10.04.2021
      • Farmacia Café. Br, ing, Identit, Design, Graphic Design, T, and pograph project by Atolón de Mororoa - 10.04.2021
      • INDICA. Packaging, Design, Graphic Design, Br, ing & Identit project by Atolón de Mororoa - 10.04.2021
      • Dhanwan Tari. Br, ing, Identit, Design, Graphic Design, and Packaging project by Atolón de Mororoa - 10.04.2021
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      Hermen Lutje Berenbroek Hermen Lutje Berenbroek @hermen Design Strategist Amersfoort, Netherlands
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      13,589
      • Traditional illustration
      • Sketching
      • Inside out. Drawing, and Digital Drawing project by Hermen Lutje Berenbroek - 06.18.2022
      • The interactive purpose canvas. Creativit project by Hermen Lutje Berenbroek - 02.15.2022
      • either/org animation loop. Animation, and 3D Animation project by Hermen Lutje Berenbroek - 02.15.2022
      • How to navigate towards the future. Drawing, and Digital Drawing project by Hermen Lutje Berenbroek - 02.15.2022
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      Ray Smiling Ray Smiling @ray_smiling New York, United States
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      14,871
      • Photography
      • Film, Video & TV
      • Under Armour - Will Finds A Way. Advertising, Film, Video, and TV project by Ray Smiling - 12.01.2021
      • Mishka - Global Sacrifice. Photograph, and Advertising project by Ray Smiling - 11.30.2021
      • Adidas - Football Needs Creators. Advertising, Film, Video, and TV project by Ray Smiling - 11.30.2021
      • Beats By Dre - It's The Music. Advertising, Music, Film, Video, and TV project by Ray Smiling - 11.30.2021
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      Nick Eagleton Nick Eagleton @nick_e London, United Kingdom
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      7,946
      • Design
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      • Quant insight - an identity for a company that uses astrophysics to track the financial markets.. Br, ing, Identit, and Design project by Nick Eagleton - 11.24.2021
      • My first industry award - for the River & Rowing Museum. Design, Br, ing, Identit, and Graphic Design project by Nick Eagleton - 09.26.2021
      • Always making pictures of anything that catches my hungry eye. Photograph project by Nick Eagleton - 09.26.2021
      • Experiments in the arts for the Jerwood Foundation. Design, Br, ing, Identit, Art Direction, and Graphic Design project by Nick Eagleton - 09.26.2021
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      Michael Johnson Michael Johnson @michael_johnson Founder and Creative Director, Johnson Banks London, United Kingdom
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      20,710
      • Design
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      • Jodrell Bank. Design, Motion Graphics, Br, ing, Identit, Graphic Design, T, pograph, Film, 3D Animation, and Logo Design project by Michael Johnson - 04.08.2022
      • The Urban Nature Project. Design, Br, ing, Identit, Graphic Design, Photograph, Post-production, and Advertising project by Michael Johnson - 03.05.2022
      • UN Climate Change Conference / COP26. Design project by Michael Johnson - 11.01.2021
      • My project in Contemporary Brand Identity: Using Verbal and Visual Branding: Human Appeal. Art Direction, Br, ing, Identit, and Graphic Design project by Michael Johnson - 05.27.2018
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      the branding people the branding people @thebrandingpeople Mexico City, Mexico
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      15,478
        • Xikú. Br, ing & Identit project by the branding people - 09.30.2021
        • Plump. Br, ing & Identit project by the branding people - 09.30.2021
        • Flare. Br, ing & Identit project by the branding people - 09.30.2021
        • Noir. Br, ing & Identit project by the branding people - 09.30.2021
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        Amanda Hirakata Amanda Hirakata @ahirakata Dirección y diseño gráfico Lima District, Peru
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        12,963
        • Design
        • Branding & Identity
        • THE FLAVOR FACTORY. Br, ing & Identit project by Amanda Hirakata - 09.05.2019
        • YUME. Br, ing & Identit project by Amanda Hirakata - 09.05.2019
        • VERY PICANTE. Photograph, and Lettering project by Amanda Hirakata - 09.05.2019
        • DREAMS OF EVA. Br, ing & Identit project by Amanda Hirakata - 09.05.2019
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        Mumfolk Studio Mumfolk Studio @mum_folk Founder & Creative Director Cambridgeshire, United Kingdom
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        5,727
        • Branding & Identity
        • My project in Brand Identity Design: Expressing Visual Meaning course. Design, Art Direction, Br, ing, Identit, Graphic Design, and Logo Design project by Mumfolk Studio - 10.13.2021
        • Grey x Wild. Graphic Design, Br, ing, Identit, Design, and Web Design project by Mumfolk Studio - 06.22.2021
        • Hana Jay Klokner Brand Identity. Design, Br, ing, Identit, Art Direction, and Graphic Design project by Mumfolk Studio - 06.22.2021
        • The Little Sunshine Store . Br, ing, Identit, Packaging, Social Media Design, and Web Design project by Mumfolk Studio - 04.04.2021
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        VVORKROOM VVORKROOM @vvorkroom Barcelona, Spain
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        14,978
        • Design
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        • Daisuke Karaoke. Br, ing, Identit, Interior Design, Signage Design, Br, and Strateg project by VVORKROOM - 04.03.2022
        • BUSTLE. Design, Traditional illustration, Br, ing & Identit project by VVORKROOM - 10.12.2021
        • Tilde. Design, Br, ing, Identit, Industrial Design, Graphic Design, and Naming project by VVORKROOM - 06.07.2021
        • Stone Cradle - Limited Edition. Br, ing, Identit, and Packaging project by VVORKROOM - 11.23.2020
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        Enric Jardí Enric Jardí @enricjardi Diseñador gráfico Barcelona, Spain
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        93,340
        • Graphic Design
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        • The Page Project. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.27.2018
        • All you need in this life. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.22.2018
        • Trotacaminos / Trotacamins. Editorial Design, Traditional illustration, T, and pograph project by Enric Jardí - 02.13.2018
        • Pinotxo. Editorial Design, Photograph, T, and pograph project by Enric Jardí - 02.10.2018
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        Christian Pacheco Quijano Christian Pacheco Quijano @kimbal Director creativo Mérida, Mexico
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        85,636
        • Design
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        • Farmacias Emérita.. Logo Design project by Christian Pacheco Quijano - 10.12.2020
        • Táctil. Br, ing & Identit project by Christian Pacheco Quijano - 12.05.2019
        • Silla TOH. Furniture Design, Making, Pattern Design & Industrial Design project by Christian Pacheco Quijano - 04.15.2019
        • Báaxal Chair.. Interior Architecture, Furniture Design, and Making project by Christian Pacheco Quijano - 02.10.2019
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        Daniel Granatta Daniel Granatta @granatta Mexico City, Mexico
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        77,375
          • Nike We Run México. Design, Graphic Design, Traditional illustration, Marketing, and Advertising project by Daniel Granatta - 09.01.2013
          • Cruz Roja: Donación de órganos - Gusanos. Marketing, and Advertising project by Daniel Granatta - 05.04.2012
          • Mobile / Meeting - Kit Kat. Design, Marketing, and Advertising project by Daniel Granatta - 04.13.2012
          • Enchingatown. Interactive Design, Marketing, and Social Media project by Daniel Granatta - 08.07.2011
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          FIBRA FIBRA @fibra_branding Lima District, Peru
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          9,396
            • Cacaosuyo . Packaging, Br, ing, Identit, Art Direction, and Photograph project by FIBRA - 07.19.2021
            • Six Valleys - Craft Beer. Packaging project by FIBRA - 09.08.2020
            • Peruvian Nature - Web. Traditional illustration, Web Design, and Web Development project by FIBRA - 08.10.2019
            • Nuwa - Amazonian Infusions. Br, ing, Identit, Graphic Design, and Packaging project by FIBRA - 08.10.2019
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            Adrian Mediavilla Adrian Mediavilla @adrimedia_slapglobal Madrid, Spain
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            984
            • Branding & Identity
            • Copywriting
            • Vodafone - Campaña de Reposicionamiento. Advertising project by Adrian Mediavilla - 06.25.2021
            • Toyota Hybrid - Rome Experiment. Advertising project by Adrian Mediavilla - 06.25.2021
            • Toyota Auris MY 2014 - launch campaign. Advertising project by Adrian Mediavilla - 06.25.2021
            • Ladrón de Manzanas - lanzamiento en España. Advertising project by Adrian Mediavilla - 06.25.2021
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            Reina Rodríguez Taylhardat Reina Rodríguez Taylhardat @reinarodriguezt Mexico City, Mexico
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            95,296
            • Creative Consulting
            • Copywriting
            • Coca Cola Journey. Social Media project by Reina Rodríguez Taylhardat - 08.08.2016
            • El burdel. Social Media project by Reina Rodríguez Taylhardat - 06.06.2011
            • Welcome Home . Social Media project by Reina Rodríguez Taylhardat - 08.08.2017
            • Pilar Mode. Social Media project by Reina Rodríguez Taylhardat - 08.08.2019
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            Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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            277,774
            • Design
            • Advertising
            • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
            • OFFF Barcelona. Social Media project by Dot Lung - 05.01.2015
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            HUMAN HUMAN @human_ Mexico City, Mexico
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            64,070
            • Design
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            • Door No. 04. Design, Photograph, Art Direction, Br, ing, Identit, Graphic Design, Photograph, Post-production, T, pograph, and Logo Design project by HUMAN - 11.26.2021
            • D&N. Design, Photograph, Art Direction, Br, ing, Identit, Editorial Design, Graphic Design, Packaging, Product Design, Set Design, Audiovisual Production, Logo Design, Product Photograph, and Photographic Lighting project by HUMAN - 11.25.2021
            • Centinela Cocktails. Design, 3D, Br, ing, Identit, Art Direction, Graphic Design, Packaging, Product Design, Creativit, 3D Modeling, T, and pograph project by HUMAN - 11.25.2021
            • Chateau Yaldara. Br, ing, Identit, Photograph, Art Direction, Graphic Design, Packaging, T, pograph, Editorial Design, Product Photograph, Photo Retouching, and Screen Printing project by HUMAN - 11.25.2021
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            ignasi fontvila ignasi fontvila @ignasifontvila Namer Barcelona, Spain
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            44,009
            • Branding & Identity
            • Creative Consulting
            • Selenza. Nombre para una cadena de hoteles y resorts. Br, ing & Identit project by ignasi fontvila - 06.10.2016
            • Encerta. Nombre para una consultoría estratégica de marca. Br, ing & Identit project by ignasi fontvila - 06.10.2016
            • Dear Fear. Nombre para un canal de contenidos de terror. Br, ing & Identit project by ignasi fontvila - 06.10.2016
            • Youjoue. Nombre para una gama de cosméticos. Br, ing & Identit project by ignasi fontvila - 06.10.2016
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            Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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            192,163
            • Marketing
            • Content Marketing
            • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
            • Máster Creación y gestión de negocios creativos. Education project by Mònica Rodríguez Limia - 10.19.2020
            • Un trabajo a tu medida. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 01.01.2019
            • Dinero ¿Por qué le tenemos miedo?. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 12.05.2017
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            Alejandro Pascalis Alejandro Pascalis @alejandro_pascalis @redmonkeys_mx Santiago de Querétaro, Mexico
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            16,300
              • Hyoko. Br, ing & Identit project by Alejandro Pascalis - 01.20.2020
              • Paruno. Br, ing, Identit & Interior Design project by Alejandro Pascalis - 01.20.2020
              • Varios de identidad. Br, ing, Identit, and Packaging project by Alejandro Pascalis - 01.20.2020
              • Hive. Br, ing & Identit project by Alejandro Pascalis - 06.01.2016
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              Javier Alcaraz Javier Alcaraz @javieralcaraz Diseño editorial y tipográfico. Campanet, Spain
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              129,023
                • Jicaleta, una fuente para textos en pantalla (en proceso). T, and pograph project by Javier Alcaraz - 08.06.2020
                • Ideal Library. Br, ing, Identit, and Editorial Design project by Javier Alcaraz - 05.23.2015
                • Forbes Life. Art Direction, Editorial Design, T, and pograph project by Javier Alcaraz - 01.17.2009
                • Magazine Code 06140. Art Direction, Editorial Design, Photograph, T, and pograph project by Javier Alcaraz - 01.17.2019
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                Juan Carlos Fernández Espinosa (identidad.com) Juan Carlos Fernández Espinosa (identidad.com) @jc_identidad Después de colaborar en algunas empresas, y de tener mi propia consultora, Ideograma, ahora descubro el mundo de mis propios clientes. Puedes seguirme en Instagram en @identidadpuntocom Madrid, Spain
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                4,803
                  • La corona del Coronavirus. Animation, Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 04.03.2020
                  • Mumedi paso de ser un museo a ser la Embajada del Diseño con una enorme oferta en un bello edificio histórico en el Centro de la Ciudad de México.. Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 03.27.2019
                  • Diseña México representa al gremio reunido para fortalecer las diferentes disciplinas de diseño en el país.. Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 03.08.2008
                  • Estudio Urquiza, los fotógrafos con mejores ojos y corazones.. Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 09.27.2005
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                  Estudio Yeyé Estudio Yeyé @estudio_yeye Chihuahua, Mexico
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                  12,715
                  • Design
                  • Tizne. Br, ing, Identit, and Packaging project by Estudio Yeyé - 08.29.2017
                  • Quentin. Br, ing, Identit, and Packaging project by Estudio Yeyé - 08.29.2017
                  • New Ila . Br, ing & Identit project by Estudio Yeyé - 08.29.2017
                  • Zumería. Packaging project by Estudio Yeyé - 08.29.2017
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                  Saffron Saffron @saffron Madrid, Spain
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                  30,408
                  • Branding & Identity
                  • Proximus. Br, ing & Identit project by Saffron - 08.03.2015
                  • C&A. Br, ing & Identit project by Saffron - 08.03.2015
                  • Turkey. Br, ing & Identit project by Saffron - 08.03.2015
                  • London . Br, ing & Identit project by Saffron - 08.03.2015
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                  Marco Mazzoni Marco Mazzoni @marcomazzoniart Voghera, Italy
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                  63,009
                    • Graphite Drawings. Artistic Drawing, Fine Arts, Pencil Drawing, and Portrait Drawing project by Marco Mazzoni - 01.20.2021
                    • Final  project of my course. Artistic Drawing project by Marco Mazzoni - 04.28.2020
                    • 1 moleskine sketchbook + 23 bic pens. Traditional illustration project by Marco Mazzoni - 02.04.2020
                    • Contemporary Bestiary. Artistic Drawing, and Traditional illustration project by Marco Mazzoni - 02.04.2020
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                    Siamés Escalante Siamés Escalante @siamesescalante Mexico City, Mexico
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                    4,277
                    • Traditional illustration
                    • Fine Arts
                    • A Lady and her mice. Pencil Drawing project by Siamés Escalante - 11.15.2019
                    • Slumber, Solo Exhibition 2017. Fine Arts, Pencil Drawing, and Traditional illustration project by Siamés Escalante - 08.09.2017
                    • Slumber, Exposición individual 2017. Fine Arts, Pencil Drawing, and Traditional illustration project by Siamés Escalante - 08.09.2017
                    • Power in Numbers 2020, Nucleus Portland. Traditional illustration project by Siamés Escalante - 02.15.2020
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                    Carla Qua Carla Qua @carla_qua Diseñadora textil Mexico City, Mexico
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                    9,198
                    • Design
                    • Branding & Identity
                    • Embroidery design / Claudia Pepper. Fashion Design project by Carla Qua - 10.18.2019
                    • Textiles para By Allegra. Decoration, Interior Design, and Printing project by Carla Qua - 10.18.2019
                    • Print Design / Sandra Weil SS2020. Printing project by Carla Qua - 10.18.2019
                    • Diseño de estampados / Paraiba Beachwear. Graphic Design, and Printing project by Carla Qua - 10.18.2019
                  • Rod Núñez Rod Núñez @rodrigonunez Brand designer Mexico City, Mexico
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                    82
                    • Branding & Identity
                    • Logo Design
                    • LYNNCH. Br, ing, Identit, Art Direction, and Logo Design project by Rod Núñez - 11.01.2014
                    • California. Br, ing, Identit, Art Direction, and Packaging project by Rod Núñez - 12.01.2017
                    • Quarry. Br, ing, Identit, Art Direction, Logo Design, T, and pograph project by Rod Núñez - 08.01.2020
                    • Lobster & Roll. Br, ing, Identit, Art Direction, and Design project by Rod Núñez - 01.01.2020
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                    Alfonso De Anda Alfonso De Anda @deandaalfonso Ilustrador Mexico City, Mexico
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                    19,221
                    • Traditional illustration
                    • Fine Arts
                    • Poster Pastel. Traditional illustration project by Alfonso De Anda - 10.04.2019
                    • TFW. Traditional illustration project by Alfonso De Anda - 01.16.2020
                    • Simple Living. Traditional illustration project by Alfonso De Anda - 11.04.2019
                    • LESS SCREENS MORE BOOKS. Traditional illustration project by Alfonso De Anda - 11.04.2019
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