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    AI and graphic design: threat or creative evolution?
    Latest blog post

    AI and graphic design: threat or creative evolution?

    Can AI change the future of graphic design?. Artificial intelligence has burst with force into the creative world, opening an inevitable debate: is it a threat to graphic design or an opportunity to evolve? In a context where image generators, creative assistants and process automation proliferate, this question becomes increasingly relevant. Today, AI-based tools are redefining the way visual pieces are conceived, developed and produced. But beyond the technological impact, what is interesting is to analyze how this transformation affects the role of the designer. This article proposes a balanced view: understanding AI not as a substitute, but as a catalyst for professional change. How AI is impacting graphic design today. The impact of AI on graphic design is already tangible. One of its most visible applications is automatic image generation, which makes it possible to create complex visuals from textual descriptions in a matter of seconds. Tools such as Midjourney, Adobe Firefly or Canva have integrated functions that facilitate the creation of visual proposals, design variations and stylistic explorations without having to start from scratch. In addition, AI makes it possible to generate quick sketches, moodboards and initial concepts, significantly speeding up the ideation phases. In addition, repetitive tasks such as trimming, formatting and basic layout adjustments can be automated, freeing up time for more strategic tasks. Together, these tools are transforming workflows and redefining what it means to "design" today.

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Álvaro Ortiz

Álvaro Ortiz

@furilo

Madrid, Spain

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    Ana García López Ana García López @anagarcialopez Arquitecta e interiorista Barcelona, Spain
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    • FACE VIEW | autofiction novel. Digital Illustration, Drawing, Graphic Design, Design, Character Design, Communication, Narrative & Interior Design project by Ana García López - 04.01.2025
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  • Vudumedia Vudumedia @vudumedia Estudio de diseño gráfico Bilbao, Spain
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    • Markina Shots 12. Art Direction, and Design project by Vudumedia - 12.26.2016
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    Cruz Novillo & Pepe Cruz Cruz Novillo & Pepe Cruz @cruz-mas-cruz Madrid, Spain
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    • Merry christmas!. Animation, Drawing, and Design project by Cruz Novillo & Pepe Cruz - 12.24.2020
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  • Nueve Estudio Nueve Estudio @nueve_estudio Branding, diseño Valencia, Spain
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