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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Melissa Malengo

Melissa Malengo

@flower_she

São Paulo, Brazil

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    Javier Cuello Javier Cuello @javiercuello Product Designer London, United Kingdom
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      • Telefónica I+D. Interactive Design, Web Design, and UX / UI project by Javier Cuello - 12.27.2015
      • Diseñando apps para móviles. Design, Editorial Design, Interactive Design, Education, and UX / UI project by Javier Cuello - 12.27.2015
      • Yahoo! Reporter. Interactive Design, and UX / UI project by Javier Cuello - 12.27.2015
      • Zara. Interactive Design, and UX / UI project by Javier Cuello - 12.27.2015
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      Charlötte Charlötte @charlottekhm Directora de arte Mexico City, Mexico
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      • Traditional illustration
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      • Galani. Br, ing, Identit, Traditional illustration, Art Direction, Graphic Design, and Packaging project by Charlötte - 06.02.2020
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      Marmota vs Milky Marmota vs Milky @marmotavsmilky Ilustradores São Paulo, Brazil
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      • Cyber Punk Girl. Traditional illustration, and Character Design project by Marmota vs Milky - 06.10.2021
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      • Memories Part 2. Traditional illustration, Digital Illustration, and Vector Illustration project by Marmota vs Milky - 11.04.2020
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      Linus Lohoff Linus Lohoff @linus_lohoff Barcelona, Spain
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        • Adobe Creative Cloud Express Teaser. Graphic Design, and Motion Graphics project by Linus Lohoff - 10.20.2025
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      • Maikol Gil Maikol Gil @maikol_gil Montevideo, Uruguay
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          • Mi proyecto del curso: Dibujo expresivo de la figura humana: explora formas y colores. Fine Arts, Pencil Drawing, Drawing, Portrait Drawing, Realistic Drawing, Figure Drawing, and Gouache Painting project by Maikol Gil - 04.13.2023
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