Animation: The art of bringing the inanimate to life through creativity, technology and captivating storytelling. Craft animation vs. digital animation: two ways to bring movement to life. Animation is an art that combines technique, patience and creativity. Through movement, artists manage to transform ideas into living images that tell stories, convey emotions and awaken the viewer's imagination. Although the tools and processes have evolved over time, the essence remains the same: giving life to the inanimate. Today, two main forms of animation coexist: handmade animation, heir to frame-by-frame manual work, and digital animation, which takes advantage of technology to expand the limits of what is possible. This article proposes a journey through the differences, commonalities and values shared by both paths.
@florenciamazzaramsay
Creative Director
Buenos Aires, Argentina
