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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Florencia Stefanella Giuliani Jarque

Florencia Stefanella Giuliani Jarque

@floppy_gj

Herndon, Argentina

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    Marie Castro Marie Castro @marie_castro Criadora de conteúdo DIY, Artesã e co-founder no Moira App São Paulo, Brazil
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    22,389
    • Fashion Design
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    • Adaptação do projeto final do meu curso . Arts, and Crafts project by Marie Castro - 02.15.2022
    • My Course's Final Project . Arts, Crafts, Costume Design, and Crochet project by Marie Castro - 02.02.2022
    • Crochet top. Crochet, Arts, and Crafts project by Marie Castro - 01.26.2022
    • Blusa Pipoca. Crochet project by Marie Castro - 04.17.2021
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    Jandi Gardiazabal Jandi Gardiazabal @jandi_gardiazabal Diseñadora de Tejidos Tulsa, Chile
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    14,160
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    • Sweater Sandías Jacquard. Design, Fiber Arts, Fashion Design, and Costume Design project by Jandi Gardiazabal - 10.05.2021
    • Sweater Iris. Fiber Arts, Design, Fashion Design, and Costume Design project by Jandi Gardiazabal - 10.05.2021
    • Sweater Rumba Jacquard. Design, Fiber Arts, Fashion Design, and Costume Design project by Jandi Gardiazabal - 10.05.2021
    • Cuello Belloto Jacquard. Fiber Arts, Design, Fashion Design, and Costume Design project by Jandi Gardiazabal - 10.05.2021
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    VanilleCouture (Lili Cuéllar y Willie Soto) VanilleCouture (Lili Cuéllar y Willie Soto) @vanillecouture Diseño y decoración de galletas con royal icing y pasteles con fondant. Mexico City, Mexico
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    • Galletas Enero / Febrero 2023. Design, Traditional illustration, Food St, ling, and Creating with Kids project by VanilleCouture (Lili Cuéllar y Willie Soto) - 03.25.2023
    • Galletas de Marzo / Abril 2023. Traditional illustration, and Creativit project by VanilleCouture (Lili Cuéllar y Willie Soto) - 03.25.2023
    • Galletas de San Valentín. Food St, ling, Instagram, and Creativit project by VanilleCouture (Lili Cuéllar y Willie Soto) - 04.10.2022
    • Galletas Disney, Marvel y DC. Food St, ling, Graphic Design, Art Direction, and Creativit project by VanilleCouture (Lili Cuéllar y Willie Soto) - 04.10.2022
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    Bruno Valasse Bruno Valasse @brunice Diseñador gráfico e ilustrador Cambridgeshire, United Kingdom
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    4,182
    • Editorial Design
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    • My Course Project: Informative Illustration: Awaken Curiosity. Traditional illustration, Digital Illustration, and Children's Illustration project by Bruno Valasse - 08.13.2020
    • Travesías en la ciudad / Castillo. Traditional illustration, Digital Illustration, and Children's Illustration project by Bruno Valasse - 10.01.2017
    • Producciones Violeta / Castillo. Traditional illustration, Digital Illustration, and Children's Illustration project by Bruno Valasse - 05.01.2018
    • Dónde guardar un libro gigante / Harper Collins. Traditional illustration, Digital Illustration, and Children's Illustration project by Bruno Valasse - 09.01.2019
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    Helen Friel Helen Friel @helenfriel Paper Engineer, Illustrator & Author London, United Kingdom
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    4,500
    • Arts & Crafts
    • Paper Craft
    • My project for course: Pop-up Book Fundamentals: Storytelling with Paper and Light. Arts, Crafts, Paper Craft, Stor, telling, DIY, and Narrative project by Helen Friel - 08.09.2022
    • Tesco Mobile papercraft animation. Design, Traditional illustration, Art Direction, and Paper Craft project by Helen Friel - 01.10.2022
    • Hoakes Island Puzzle Adventure. Design, Traditional illustration, and Fiction Writing project by Helen Friel - 01.10.2022
    • Fanta Twist. Design, Traditional illustration, and Paper Craft project by Helen Friel - 01.10.2022
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    Rejane Dal Bello Rejane Dal Bello @rejanedalbello Branding & Identity London, United Kingdom
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    5,954
    • Branding & Identity
    • Crafts Council Gallery, Gaining Ground exhibition. Br, ing, Identit, Traditional illustration, and Motion Graphics project by Rejane Dal Bello - 05.06.2022
    • My project for course: Meaningful Visual Identity Design: From Brief to Pitch. Br, ing, Identit, Graphic Design, and Logo Design project by Rejane Dal Bello - 04.22.2022
    • Ag2r La Mondiale. Br, ing & Identit project by Rejane Dal Bello - 11.09.2021
    • Edition  Non-Standard publisher. Br, ing & Identit project by Rejane Dal Bello - 11.08.2021
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    Daniel Kano Daniel Kano @dskano São Paulo, Brazil
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    2,408
    • Design
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    • Versus LucidLink Unbound. Design, Advertising, Graphic Design, Motion Graphics, Animation, 2D Animation, 3D Animation, and Video Editing project by Daniel Kano - 01.01.2024
    • League of Legends - Soul Fighter. Design, Editorial Design, Graphic Design, Motion Graphics, Animation, 3D Animation, and Video Editing project by Daniel Kano - 05.21.2023
    • Libbs AI - Mental Health at Work. Design, Motion Graphics, Animation, 2D Animation, Graphic Design, and Advertising project by Daniel Kano - 03.30.2023
    • Ones to Watch | Paralympics. Motion Graphics, Design, Graphic Design, Video Editing, Animation, and 2D Animation project by Daniel Kano - 02.28.2024
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    Javier Alcaraz Javier Alcaraz @javieralcaraz Diseño editorial y tipográfico. Campanet, Spain
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    129,023
      • Jicaleta, una fuente para textos en pantalla (en proceso). T, and pograph project by Javier Alcaraz - 08.06.2020
      • Ideal Library. Br, ing, Identit, and Editorial Design project by Javier Alcaraz - 05.23.2015
      • Forbes Life. Art Direction, Editorial Design, T, and pograph project by Javier Alcaraz - 01.17.2009
      • Magazine Code 06140. Art Direction, Editorial Design, Photograph, T, and pograph project by Javier Alcaraz - 01.17.2019
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      Cristóbal Henestrosa Cristóbal Henestrosa @henestrosatype Mexico City, Mexico
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      1,163
      • Typography
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      • Fondo. T, and pograph project by Cristóbal Henestrosa - 09.02.2007
      • Soberana. T, and pograph project by Cristóbal Henestrosa - 11.28.2012
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      Extract Studio Extract Studio @extract_studio Design Studio London, United Kingdom
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      3,342
      • Design
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      • So You Want To Publish A Magazine. Design, Editorial Design, Art Direction, and Graphic Design project by Extract Studio - 06.07.2022
      • Matter Magazine: Design of a publication exploring life after brain injury. Editorial Design, Graphic Design, Art Direction, and Design project by Extract Studio - 06.07.2022
      • Boat Magazine: Identity, design and art-direction for a nomadic travel and culture publication. Design, Graphic Design, Editorial Design, Br, ing, Identit, and Art Direction project by Extract Studio - 06.07.2022
      • Another Escape: Brand identity and editorial art-direction for an outdoor lifestyle publication. Design, Editorial Design, and Graphic Design project by Extract Studio - 06.07.2022
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      Martin Naumann Martin Naumann @mnaumanndesign Digital Artist / Multidisciplinary Designer Leipzig, Germany
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      4,223
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      • Motion Showreel 2025. Motion Graphics, Animated Illustration, 2D Animation, Graphic Design, Digital Illustration, and Audiovisual Production project by Martin Naumann - 06.12.2025
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      • COSMIC VP – Logo Design & Branding. Br, ing, Identit, Logo Design, Design, T, pograph, Design, T, pograph, and Graphic Design project by Martin Naumann - 12.21.2023
      • 2.000 Students – Typo Animation. Motion Graphics, T, pograph, T, pograph, Design, Kinetic T, pograph, Design, and Graphic Design project by Martin Naumann - 12.12.2023
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      Adrián Somoza Adrián Somoza @adriansomoza Profesor de Diseño Digital @Bont Buenos Aires, Argentina
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      10,211
      • Design
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      • Weekend. Digital Design, Web Design, and UX / UI project by Adrián Somoza - 10.26.2020
      • Digital Art Direction. Art Direction, Graphic Design, Interactive Design, and Web Design project by Adrián Somoza - 08.17.2017
      • Agata Bielen (freebie). Art Direction, Graphic Design, Interactive Design, and Web Design project by Adrián Somoza - 08.08.2017
      • Golden Ratio Grid (freebie). Interactive Design, Web Design, and Graphic Design project by Adrián Somoza - 08.08.2017
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      Eva Sánchez Clemente Eva Sánchez Clemente @evasanchezclemente UX/UI Digital Designer Barcelona, Spain
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      7,551
      • Design
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      • Mi proyecto del curso: Diseño de páginas web interactivas con Figma. Design, UX / UI, Web Design, Mobile Design, Digital Design, T, pograph, Design, App Design, and Digital Product Design project by Eva Sánchez Clemente - 12.06.2022
      • Visual Experiments V.4. Design, Graphic Design, Web Design, UX / UI, Interactive Design, and Mobile Design project by Eva Sánchez Clemente - 03.25.2022
      • Visual Experiments V.3. Design, Graphic Design, Web Design, UX / UI, Interactive Design, and Mobile Design project by Eva Sánchez Clemente - 03.25.2022
      • Visual Experiments V.2. Design, Graphic Design, Web Design, Interactive Design, and UX / UI project by Eva Sánchez Clemente - 03.25.2022
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      John Williamson John Williamson @mr_john_williamson Madrid, Spain
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      5,128
      • Design
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      • Digital Brand User Experience Strategy. Creative Consulting, Br, ing, Identit, Digital Marketing, Br, and Strateg project by John Williamson - 01.03.2022
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      Pablo Stanley Pablo Stanley @pablostanley Mexico City, Mexico
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      19,754
        • Humaaans. Traditional illustration, UX / UI, and Web Design project by Pablo Stanley - 09.15.2021
        • Avataaars. Design, UX / UI, and Traditional illustration project by Pablo Stanley - 09.14.2021
        • Blush. UX / UI, and Design project by Pablo Stanley - 05.10.2020
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        Gabriel Perelman Gabriel Perelman @perelmangabriel Mexico City, Mexico
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        69,438
        • Branding & Identity
        • Copywriting
        • Solo Deportes - Estrategia de Marketing Digital + Measurement. Digital Marketing project by Gabriel Perelman - 09.20.2017
        • Green Deco - Definición de Estrategia de Marketing y Coordinación de Rediseño del Sitio. Web Design, and Digital Marketing project by Gabriel Perelman - 02.10.2020
        • EnviaFlores.com - Marketing Strategy, Web and App UX and Analytics. Digital Marketing project by Gabriel Perelman - 08.16.2018
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        Chiara Aliotta Chiara Aliotta @chiara_10 Brand Designer and Art Director Ermoupoli, Greece
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        5,739
        • Branding & Identity
        • Brand Strategy
        • AVAC Website. UX / UI, Graphic Design, Br, ing, Identit, Br, and Strateg project by Chiara Aliotta - 11.06.2023
        •  Smashing Book 6. Design, Traditional illustration, Graphic Design, Stor, and telling project by Chiara Aliotta - 11.02.2022
        • Action Aid Hellas. Br, ing, Identit, Br, Strateg, Graphic Design, Traditional illustration, Art Direction, Stor, telling, and Design project by Chiara Aliotta - 11.02.2022
        •  Smart Interface Design Patterns. Design, UX / UI, Graphic Design, Traditional illustration, Stor, and telling project by Chiara Aliotta - 11.02.2022
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        Rus Yusupov Rus Yusupov @rus2 New York, United States
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        2,054
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          Christian Vizcarra Christian Vizcarra @christvizcarra Senior Product Designer Lima District, Peru
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          48,496
          • Branding & Identity
          • Web Development
          • UI Design Collection 5. Interactive Design, Web Design, and UX / UI project by Christian Vizcarra - 02.28.2019
          • UI Design Collection 4. Interactive Design, Web Design, and UX / UI project by Christian Vizcarra - 02.28.2019
          • UI Design Collection 3. Interactive Design, Web Design, and UX / UI project by Christian Vizcarra - 02.28.2019
          • UI Design Collection 2. Interactive Design, Web Design, and UX / UI project by Christian Vizcarra - 02.28.2019
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          Gabriela Salinas Gabriela Salinas @gabriela_salinas Monterrey, Mexico
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          5,295
          • Design
          • Product Design
          • Blue: Diseñando la personalidad de un bot. Design, UX / UI, Information Design, Digital Design, and App Design project by Gabriela Salinas - 09.28.2021
          • Iluméxico: Perfilamiento de usuarios. Design, Creative Consulting & Infographics project by Gabriela Salinas - 08.31.2021
          • GBM+: Estrategia de nuevo producto. Product Design, App Design, UX / UI, and Creative Consulting project by Gabriela Salinas - 08.31.2021
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          Ethan Parry Ethan Parry @ethanparry Barcelona, Spain
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          51,038
          • Design
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          Ioana Teleanu Ioana Teleanu @ioana_teleanu Bucharest, Romania
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          2,259
          • Design
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          • Health Vector - Full App Redesign. UX / UI project by Ioana Teleanu - 05.30.2019
          • UiPath - Orchestrator Redesign. UX / UI project by Ioana Teleanu - 03.31.2020
          • ING Bank - Bazar Redesign. UX / UI project by Ioana Teleanu - 04.14.2022
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          June Mineyama-Smithson June Mineyama-Smithson @june_mamimu Artist/graphic designer on a mission to spread optimism London, United Kingdom
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          1,807
          • Graphic Design
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          • Barbican Geometrics: How to Find Joy in Brutalist Aesthetic. Design, Traditional illustration, and Graphic Design project by June Mineyama-Smithson - 10.24.2022
          • Wall of Prosper: Final Project for My Domestika Course. Traditional illustration, Sketching, Design, Graphic Design, Concept Art, Stor, and telling project by June Mineyama-Smithson - 10.24.2022
          • Harmony Beats Envy for Creative Boom. Design, Traditional illustration, and Graphic Design project by June Mineyama-Smithson - 10.24.2022
          • The Margate School Public Art. Street Art, Design, and Traditional illustration project by June Mineyama-Smithson - 10.24.2022
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          Hermen Lutje Berenbroek Hermen Lutje Berenbroek @hermen Design Strategist Amersfoort, Netherlands
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          13,589
          • Traditional illustration
          • Sketching
          • Inside out. Drawing, and Digital Drawing project by Hermen Lutje Berenbroek - 06.18.2022
          • The interactive purpose canvas. Creativit project by Hermen Lutje Berenbroek - 02.15.2022
          • either/org animation loop. Animation, and 3D Animation project by Hermen Lutje Berenbroek - 02.15.2022
          • How to navigate towards the future. Drawing, and Digital Drawing project by Hermen Lutje Berenbroek - 02.15.2022
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          Johanna Forster Johanna Forster @johannaforster Illustrator Saarbrücken, Germany
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          8,091
          • Digital Illustration
          • Ink Illustration
          • Mein Abschlussprojekt für den Kurs: Von der Natur inspiriert: Illustriere niedliche Charaktere. Character Design, Drawing, Digital Illustration, and Digital Drawing project by Johanna Forster - 03.23.2023
          • Forest guardian. Traditional illustration project by Johanna Forster - 05.17.2022
          • Fantastic creatures inspired by nature. Traditional illustration project by Johanna Forster - 05.17.2022
          • Nature studies. Sketchbook, and Traditional illustration project by Johanna Forster - 05.17.2022
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          Samuel Hermoso (Elastic Heads) Samuel Hermoso (Elastic Heads) @samuelhermoso Product designer, UX/UI design teacher Madrid, Spain
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          29,960
          • Web Design
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          • Metrovacesa web. Web Design, and UX / UI project by Samuel Hermoso (Elastic Heads) - 02.15.2019
          • App de inversión. App Design, and UX / UI project by Samuel Hermoso (Elastic Heads) - 01.15.2019
          • Kymco diseño web (2015). Web Design, and UX / UI project by Samuel Hermoso (Elastic Heads) - 07.15.2015
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          Pepe Gimeno Pepe Gimeno @pepegimeno Valencia, Spain
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          77,228
          • Graphic Design
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          • Diary of a Castaway. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.12.2014
          • Operación Tierra de Reyes. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.09.2014
          •  Concursos de diseño 1985-2006. Graphic Design project by Pepe Gimeno - 11.09.2014
          • cDIM / nude posters 2005. Graphic Design project by Pepe Gimeno - 11.05.2014
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          BOB Design BOB Design @mireille_burkhardt Inglaterra, United Kingdom
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          3,101
          • Design
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          • Book design for "Not Seen" by Robert Bösch. Design, Graphic Design, and Editorial Design project by BOB Design - 04.01.2022
          • Rebrand for Swiss bindery Bubu. Design, Br, ing, Identit, and Graphic Design project by BOB Design - 03.03.2017
          • Rebrand for architects Morris + Company. Design, Graphic Design, Br, ing & Identit project by BOB Design - 08.02.2018
          • Book design for The Haptic Way — A Handbook for Practice. Design, Editorial Design, and Graphic Design project by BOB Design - 07.08.2019
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          Carlos Mignot Carlos Mignot @carlosmignot Sócio na Plau e Designer de Marcas e Tipos Rio de Janeiro, Brazil
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          15,738
          • Typography
          • Typography Design
          • Tipografia sob medida para o Canal Brasil. T, pograph, Design, T, and pograph project by Carlos Mignot - 03.01.2020
          • Burger For A Day. Design, Br, ing & Identit project by Carlos Mignot - 03.01.2020
          • Voa Hoteis. Br, ing, Identit, Design, and Logo Design project by Carlos Mignot - 03.02.2019
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          Ellen Lupton Ellen Lupton @elupton Writer and designer New York, United States
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          8,228
          • Graphic Design
          • My project for course: Introduction to TikTok for Creatives. Social Media, Content Marketing, Communication, Design, and Graphic Design project by Ellen Lupton - 03.11.2023
          • My project:  Storytelling Strategies for Instagram Reels. Marketing, Social Media, Stor, telling, Digital Marketing, Mobile Marketing, Instagram, Content Marketing, Communication & Instagram Marketing project by Ellen Lupton - 02.16.2023
          • Process Monster. Traditional illustration, and Character Design project by Ellen Lupton - 01.16.2023
          • Type on Screen. Graphic Design, T, and pograph project by Ellen Lupton - 08.17.2022
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        1. Creatives
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        4. Florencia Stefanella Giuliani Jarque

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