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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Fernando Villanueva

Fernando Villanueva

@fernando_599583

Artista plástico

Puertollano, Spain

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    Alli Koch Alli Koch @allik Artist, author, business owner Dallas, United States
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    4,783
    • Botanical Illustration
    • Logo Design
    • Mural pitch deck final project. Creativit, Artistic Drawing, Floral, Plant Design, Design, Br, ing, Identit, Creative Consulting, Graphic Design, Marketing, Drawing, and Portfolio Development project by Alli Koch - 10.06.2021
    • Tattoo designs. Design, Traditional illustration, Tattoo Design, and Botanical Illustration project by Alli Koch - 08.25.2021
    • Collaborations with companies . Design, Advertising, Product Design, Social Media, Product Photograph, Portfolio Development, Instagram, and Botanical Illustration project by Alli Koch - 08.25.2021
    • Alli K design products and collections . Design, Traditional illustration, Br, ing, Identit, Interior Design, Painting, Social Media, Pattern Design, Product Photograph, Portfolio Development, Botanical Illustration, Floral, and Plant Design project by Alli Koch - 08.25.2021
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    Víctor Mollá Víctor Mollá @victormolla14 Valencia, Spain
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    73,201
      • Prompt: Artículo SEO Totalmente Optimizado. Marketing, SEO, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
      • Prompt: Estrategia de contenidos 5-3-2. Marketing, Social Media, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
      • Prompt: Estrategia de Palabras Clave. Marketing, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
      • www.victormolla.com. Programming project by Víctor Mollá - 01.01.2012
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      Gabriel García de Oro Gabriel García de Oro @gabrielgarciadeoro Barcelona, Spain
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      32,147
      • Photography
      • Film, Video & TV
      • STORYCOACHING. NUEVO LIBRO. Stor, and telling project by Gabriel García de Oro - 11.28.2021
      • Proyecto Final: Transmite tu mensaje con un storytelling. Stor, and telling project by Gabriel García de Oro - 04.17.2021
      • El fantástico poder terapéutico de los cuentos. Mente Sana.. Stor, and telling project by Gabriel García de Oro - 03.27.2021
      • Divertirse es re-crearse. Artículo El País Semanal.. Stor, and telling project by Gabriel García de Oro - 03.26.2021
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      Gabriel Perelman Gabriel Perelman @perelmangabriel Mexico City, Mexico
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      63,213
      • Branding & Identity
      • Copywriting
      • Solo Deportes - Estrategia de Marketing Digital + Measurement. Digital Marketing project by Gabriel Perelman - 09.20.2017
      • Green Deco - Definición de Estrategia de Marketing y Coordinación de Rediseño del Sitio. Web Design, and Digital Marketing project by Gabriel Perelman - 02.10.2020
      • EnviaFlores.com - Marketing Strategy, Web and App UX and Analytics. Digital Marketing project by Gabriel Perelman - 08.16.2018
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      Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación y transformación digital, Social Media Strategist, speaker y docente Barcelona, Spain
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      378,366
      • Advertising
      • Creative Consulting
      • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
      • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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      David Garrido David Garrido @wadaka Madrid, Spain
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      1,670
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        Philip Weiss Philip Weiss @philweiss Brussels, Belgium
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        3,413
        • Branding & Identity
        • Copywriting
        • #WithHer from the Spotlight Initiative - EU-UN campaign. Advertising, Marketing, Digital Marketing, and Social Media project by Philip Weiss - 06.11.2021
        • #DiscoverEU - Free Interrail for Young Europeans. Advertising, Digital Marketing, Mobile Marketing, and Marketing project by Philip Weiss - 06.12.2021
        • #EUinfluencer - shaping the EU conversion online. Social Media, Marketing, Digital Marketing, and Communication project by Philip Weiss - 06.12.2021
        • TEDx - support and communication. Advertising, Social Media, Communication, and Digital Marketing project by Philip Weiss - 06.12.2021
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        the branding people the branding people @thebrandingpeople Mexico City, Mexico
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        15,423
          • Xikú. Br, ing & Identit project by the branding people - 09.30.2021
          • Plump. Br, ing & Identit project by the branding people - 09.30.2021
          • Flare. Br, ing & Identit project by the branding people - 09.30.2021
          • Noir. Br, ing & Identit project by the branding people - 09.30.2021
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          Estudio Yeyé Estudio Yeyé @estudio_yeye Chihuahua, Mexico
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          12,702
          • Design
          • Tizne. Br, ing, Identit, and Packaging project by Estudio Yeyé - 08.29.2017
          • Quentin. Br, ing, Identit, and Packaging project by Estudio Yeyé - 08.29.2017
          • New Ila . Br, ing & Identit project by Estudio Yeyé - 08.29.2017
          • Zumería. Packaging project by Estudio Yeyé - 08.29.2017
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          Gilian Gomes Gilian Gomes @giliangomes Porto Alegre, Brazil
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          124,257
          • Design
          • Branding & Identity
          • NINNO REGULAR. Design, Graphic Design, T, pograph, T, pograph, and Design project by Gilian Gomes - 05.08.2022
          • Enjoei. Br, ing, Identit, Design, Logo Design, and Graphic Design project by Gilian Gomes - 07.19.2020
          • Jungle. Br, ing, Identit, Design, Logo Design, Graphic Design, and Packaging project by Gilian Gomes - 07.19.2020
          • Casa Aveiro. Br, ing, Identit, Design, Logo Design, Graphic Design, T, and pograph project by Gilian Gomes - 07.19.2020
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          Diego Giaccone Diego Giaccone @diego_giaccone Diseñador Gráfico Buenos Aires, Argentina
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          19,028
          • Design
          • Calligraphy
          • Havanna Pascuas. Design, and Packaging project by Diego Giaccone - 01.24.2018
          • Chandon Limited Edition. Design, Lettering, and Packaging project by Diego Giaccone - 01.24.2018
          • SUR GIN. Design, Traditional illustration, Lettering, and Packaging project by Diego Giaccone - 01.24.2018
          • Fanta Edición Especial - Coca Cola Argentina. Design, Lettering, Packaging, and Traditional illustration project by Diego Giaccone - 01.24.2018
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          Cruz Novillo & Pepe Cruz Cruz Novillo & Pepe Cruz @cruz-mas-cruz Madrid, Spain
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          12,362
          • Design
          • Architecture
          • Merry christmas!. Animation, Drawing, and Design project by Cruz Novillo & Pepe Cruz - 12.24.2020
          • Auditorio Agustín de Betancourt. Br, ing & Identit project by Cruz Novillo & Pepe Cruz - 05.20.2019
          • ABC animal 50 aniversario. Drawing, Design, and Traditional illustration project by Cruz Novillo & Pepe Cruz - 12.17.2018
          • Semana de Música Religiosa de Cuenca. Br, ing, Identit, and Music project by Cruz Novillo & Pepe Cruz - 04.14.2018
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          Gabriela Niko Gabriela Niko @gabrielaniko Freelance Artist Kraków, Poland
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          242,097
          • Design
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          • “50 Common Mistakes in Portrait Drawing” – educational e-book. Drawing project by Gabriela Niko - 06.16.2025
          • My Custom, Traditional Brush Set Created in Collaboration with Craftamo – Brush and Packaging Design. Industrial Design, and Packaging project by Gabriela Niko - 06.13.2024
          • Wednesday - Fan Art Portraits . Sketchbook, Colored Pencil Drawing, Sketching, and Portrait Drawing project by Gabriela Niko - 12.13.2022
          • My project for course: Vibrant Portrait Drawing with Colored Pencils. Drawing, Portrait Drawing, Sketchbook, and Colored Pencil Drawing project by Gabriela Niko - 10.11.2022
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          Marco Mazzoni Marco Mazzoni @marcomazzoniart Voghera, Italy
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          62,675
            • Graphite Drawings. Artistic Drawing, Fine Arts, Pencil Drawing, and Portrait Drawing project by Marco Mazzoni - 01.20.2021
            • Final  project of my course. Artistic Drawing project by Marco Mazzoni - 04.28.2020
            • 1 moleskine sketchbook + 23 bic pens. Traditional illustration project by Marco Mazzoni - 02.04.2020
            • Contemporary Bestiary. Artistic Drawing, and Traditional illustration project by Marco Mazzoni - 02.04.2020
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            Lobón Leal Lobón Leal @lobonleal Ilustrador y Concept Artits Chiclana de la Frontera, Spain
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            19,138
            • Fine Arts
            • Comic
            • Malfario Cómic. Comic, Traditional illustration, Character Design, and Drawing project by Lobón Leal - 03.29.2023
            • November Comic. Comic, Traditional illustration, Character Design, and Digital Drawing project by Lobón Leal - 03.29.2023
            • Practicando con poses.. Traditional illustration, Character Design, Drawing, and Comic project by Lobón Leal - 03.29.2023
            • Rojo Sketchbook. Traditional illustration, Animation, and Comic project by Lobón Leal - 03.28.2023
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            Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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            387,517
            • Traditional illustration
            • Fine Arts
            • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
            • Moleskine sketchbook 38. Drawing, Traditional illustration, Ink Illustration, and Sketchbook project by Mattias Adolfsson - 11.23.2020
            • Some new drawings. Traditional illustration project by Mattias Adolfsson - 05.05.2020
            • Moleskine sketchbook 36. Drawing project by Mattias Adolfsson - 02.16.2020
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            Antonio Nunez Lopez Antonio Nunez Lopez @antonionunezstorytelling Brand, Corporate, Internal Comms, and Political Storytelling Strategy Consultancy New York, United States
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            86,936
            • Design
            • Branding & Identity
            • New book "Hispanic Star Rising": 90 personal stories from U.S. Hispanics. Stor, and telling project by Antonio Nunez Lopez - 11.10.2020
            • Recibe consejos de Storytelling vía Instagram @antonionunezstorytelling. Advertising, Content Marketing, Digital Marketing, Instagram Marketing, Marketing, Stor, and telling project by Antonio Nunez Lopez - 05.12.2020
            • Transmedia Storytelling booktrailer. Advertising project by Antonio Nunez Lopez - 05.18.2011
            • Brand Storytelling Book videotrailer. Advertising project by Antonio Nunez Lopez - 12.01.2007
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            Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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            406,787
            • Creative Consulting
            • Copywriting
            • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
            • Drive and Draw. Creativit, Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 05.16.2018
            • Social Media Bootcamp. Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 01.20.2017
            • Ultimate backpack. Creative Consulting, Creativit, Product Design, Digital Marketing, and Social Media project by Ana Marin - 09.20.2019
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            That Icelandic Guy That Icelandic Guy @arnulfur Content creator Stockholm County, Sweden
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            42,366
            • Photography
            • Film, Video & TV
            • One of my favorite photos. Photograph project by That Icelandic Guy - 02.15.2021
            • Verified Content Creator on TikTok. Photograph project by That Icelandic Guy - 02.15.2021
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            Gonzalo Gallardo Ivanović Gonzalo Gallardo Ivanović @chalo_gallardo Director de Arte / Docente Universitario Tulsa, Chile
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            3,134
              • Esimtel - Pandemia. Animation, Audiovisual Production, and Audiovisual Post-production project by Gonzalo Gallardo Ivanović - 12.01.2020
              • Fundación Quiero Mi Casa - A House for the President. Advertising, Animation, Art Direction, and Audiovisual Production project by Gonzalo Gallardo Ivanović - 02.27.2022
              • Montaje - Defensoría. Advertising, and Audiovisual Post-production project by Gonzalo Gallardo Ivanović - 01.31.2021
              • Montaje - Defensoría. Advertising, and Audiovisual Post-production project by Gonzalo Gallardo Ivanović - 01.28.2021
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              RIE TAKEDA RIE TAKEDA @rietakeda Calligrapher / Artist Freiburg im Breisgau, Germany
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              19,052
              • Graphic Design
              • Calligraphy
              • New Year's Calligraphy KAKIZOME with 'Rabbits'. Design, Traditional illustration, Calligraph & Ink Illustration project by RIE TAKEDA - 01.02.2023
              • Let's get on with the year of the Tiger!. Calligraph, H, Lettering, Ink Illustration, and Lettering project by RIE TAKEDA - 02.03.2022
              • Merry Christmas and Shodo calligraphy . Textile Design, Design, Ink Illustration, H, Lettering, T, pograph, Design, and Calligraph project by RIE TAKEDA - 12.23.2021
              • WePresent / Literally series / ''Break'' (written by Jyoti Patel). Calligraph, T, pograph, H, Lettering, Traditional illustration, and Lettering project by RIE TAKEDA - 07.03.2021
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              Valeria Dubin Valeria Dubin @valeriadubin Comunicación Visual // Diseño Gráfico Barcelona, Spain
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              227,150
                • Mi Proyecto del curso: Diseño eficiente: optimiza tu workflow entre Illustrator y Photoshop. Graphic Design project by Valeria Dubin - 05.03.2021
                • Mellow shisha bar. Br, ing, Identit, Naming, and Signage Design project by Valeria Dubin - 04.06.2021
                • Jaume Llobet. Br, ing, Identit, Art Direction, Design, and Graphic Design project by Valeria Dubin - 03.04.2018
                • Campañas Melià Hoteles. Art Direction, Design, Poster Design, Graphic Design, and Advertising project by Valeria Dubin - 04.04.2018
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                Martí Sans Martí Sans @marti_sans Fotógrafo Barcelona, Spain
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                102,486
                • Photography
                • Good person. Product Photograph project by Martí Sans - 07.01.2019
                • Drinks. Photograph project by Martí Sans - 07.03.2017
                • Exalts chocolate. Photograph project by Martí Sans - 09.27.2017
                • Indet Labels. Photograph project by Martí Sans - 06.26.2017
              • Oriol Segon Oriol Segon @oriolsegontorra Manresa, Spain
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                142,942
                • Photography
                • Video
                • Seat Wtcc. Photograph project by Oriol Segon - 08.08.2019
                • Kids and us. Photograph project by Oriol Segon - 08.08.2019
                • NIKE PRO COMBAT. Photograph, Photograph, Post-production, Advertising, and Photo Retouching project by Oriol Segon - 11.30.2009
                • LA SEU. Architecture, and Photograph project by Oriol Segon - 05.30.2019
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                Jesús G. Pastor Jesús G. Pastor @jesus_g_pastor Fotógrafo Barcelona, Spain
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                163,771
                • Photography
                • Analizando el fotoperiodismo: ¿por qué premiamos el miedo?. Photograph project by Jesús G. Pastor - 12.15.2017
                • El infierno en la tierra. Photograph project by Jesús G. Pastor - 10.31.2015
                • The mountain of smoke. Photograph project by Jesús G. Pastor - 06.28.2015
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                Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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                702,524
                • Matte Painting
                • Concept Art
                • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
                • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
                • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
                • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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                Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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                569,697
                • 3D
                • Branding & Identity
                • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
                • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
                • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
                • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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                Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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                398,170
                • Design
                • Motion Graphics
                • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
                • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
                • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
                • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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                Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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                305,276
                • Film, Video & TV
                • Photography
                • Nos acompañamos. Film, Video, TV, Film, Audiovisual Production, Filmmaking, and Audiovisual Post-production project by Juanmi Cristóbal - 02.08.2023
                • La rebelión de Bernarda. Film, Film, Video, TV, Audiovisual Post-production, Color Correction, and Photographic Lighting project by Juanmi Cristóbal - 06.06.2021
                • Querida Letizia. Film, Film, Video, and TV project by Juanmi Cristóbal - 07.27.2022
                • Ministerio de Igualdad - Practica los buenos Tratos: Por una vida libre de violencias machistas. Advertising, Film, Video, and TV project by Juanmi Cristóbal - 11.25.2021
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                Gonzalo P. Martos Gonzalo P. Martos @gonzalopmartos Fotógrafo y cinematógrafo Madrid, Spain
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                51,084
                • Film
                • Photography
                • We Are Light - Good Mix. Film, Film, Video, and TV project by Gonzalo P. Martos - 10.17.2013
                • Being a cinematographer. Film, Film, Video, TV, and Advertising project by Gonzalo P. Martos - 10.17.2015
                • Blind Cap - Samsung. Film, Film, Video, TV, and Advertising project by Gonzalo P. Martos - 05.01.2016
                • Deloné. Film, Video, TV, Film, and Photograph project by Gonzalo P. Martos - 04.15.2016
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