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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Fernanda Morales
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Fernanda Morales

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Sonora, Mexico

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    Sophie Simmons Sophie Simmons @sophiesimmonsltd Project Manager Madrid, Spain
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    • SOW - Final project in Project Management for Effective Client Communication course. Creative Consulting, Design Management, and Marketing project by Sophie Simmons - 12.10.2021
    • LEGO - Youtube content. . Advertising, Social Media, Film, Video, and TV project by Sophie Simmons - 09.09.2021
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    Bosque Bosque @bosque San José, Costa Rica
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    Jimena Agois Sanchez Jimena Agois Sanchez @jagois Fotógrafa Gastronómica Lima District, Peru
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    • Libro de Recetas Bitute. Photograph, and Food Photograph project by Jimena Agois Sanchez - 06.11.2016
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    Espacio Crudo Espacio Crudo @espaciocrudo Estudio de desarrollo de contenido gastronómico Bogota, Colombia
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    Anetta Lukjanova Anetta Lukjanova @lukjanovaanetta Helsinki, Finland
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      • Album cover for Vesta - Uskon Tulevaan. Traditional illustration, Fine Arts, and Oil Painting project by Anetta Lukjanova - 08.18.2022
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      Gonzalo P. Martos Gonzalo P. Martos @gonzalopmartos Fotógrafo y cinematógrafo Madrid, Spain
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      • We Are Light - Good Mix. Film, Film, Video, and TV project by Gonzalo P. Martos - 10.17.2013
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      Martí Sans Martí Sans @marti_sans Fotógrafo Barcelona, Spain
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      • Good person. Product Photograph project by Martí Sans - 07.01.2019
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      Edu Gómez Edu Gómez @edugomez Fotógrafo, Retocador Madrid, Spain
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      • Final projects "Antonio Eloy Advanced Course". Photograph, and Photo Retouching project by Edu Gómez - 05.01.2019
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      Matias Altbach Matias Altbach @matiasaltbach Emprendedor & Fotógrafo Buenos Aires, Argentina
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      • 50 BEST SHOW PHOTOS OF 2017. Photograph project by Matias Altbach - 01.03.2018
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      Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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      • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
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