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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Facu Serra

Facu Serra

@faqserra

Córdoba, Argentina

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    Alejandra Moffat Alejandra Moffat @alemoffat Mexico City, Mexico
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    • 1976. Writing, Creative Writing, Fiction Writing, and Script project by Alejandra Moffat - 11.07.2024
    • MAMBO. Writing, Creative Writing, Non-Fiction Writing, and Fiction Writing project by Alejandra Moffat - 11.07.2024
    • Todas las cartas que nunca envié. Film, Documentar, and Photograph project by Alejandra Moffat - 04.28.2018
    • El hacedor de camas. Writing project by Alejandra Moffat - 12.15.2011
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    Chico Felitti Chico Felitti @chicofelitti Repórter, escritor e podcaster São Paulo, Brazil
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    Gladys Serrano Gladys Serrano @gladys_serrano Mexico City, Mexico
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    • El oro negro mexicano. Photograph, Digital Photograph, Portrait Photograph, Documentar, Photograph, and Outdoor Photograph project by Gladys Serrano - 02.25.2022
    • El racismo que México no quiere ver . Video, Film, Video, TV, Audiovisual Production, and Filmmaking project by Gladys Serrano - 02.25.2022
    • Virgin's Day in Mexico. Photograph, Documentar, Photograph, Outdoor Photograph, and Digital Photograph project by Gladys Serrano - 02.25.2022
    • En la primera línea de la batalla. Photograph, Portrait Photograph, Digital Photograph, Documentar, and Photograph project by Gladys Serrano - 02.25.2022
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    Finbarr O'Reilly Finbarr O'Reilly @finbarroreilly Photojournalist, author, filmmaker Barcelona, Spain
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      • War in Tigray. Photograph project by Finbarr O'Reilly - 11.07.2021
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      • Senegal Fashion. Photograph project by Finbarr O'Reilly - 12.05.2019
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      Marcos Zegers Marcos Zegers @marcoszegers Tulsa, Chile
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      • The 93 Chileans in Russia. Photograph project by Marcos Zegers - 12.09.2019
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      Courtney Maum Courtney Maum @cmaum Hartford, United States
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        • How to get a book published- 4 top tips. Writing project by Courtney Maum - 11.09.2021
        • The Year of the Horses - a memoir. Writing project by Courtney Maum - 11.09.2021
        • Book proposal process for BEFORE AND AFTER THE BOOK DEAL. Creative Consulting, Design Management, Marketing, Writing, Creativit, Stor, telling, and Narrative project by Courtney Maum - 10.18.2021
        • My final project- a personal essay graphed onto a three-act structure with two timelines. Writing, and Narrative project by Courtney Maum - 07.28.2021
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        Tom Bromley Tom Bromley @tom_bromley Salisbury, United Kingdom
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        • Sample Final Project: Mandela Day by Tom Bromley. Writing, Narrative, Non-Fiction Writing, and Creative Writing project by Tom Bromley - 02.17.2022
        • Wired For Sound. Writing project by Tom Bromley - 12.14.2021
        • All in the Best Possible Taste. Writing project by Tom Bromley - 12.14.2021
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        Daniel Saldaña París Daniel Saldaña París @danielsp Mexico City, Mexico
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          • Método Universal de Poesía Derivada. Street Art, Writing, and Photograph project by Daniel Saldaña París - 09.10.2009
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          Sun Yi Sun Yi @sunyi Personal Branding Strategist, Entrepreneur, Storyteller, Mentor, Podcaster, TEDx Speaker, Founder, and Principal of Night Owls and Night Owl Nation, Forbes Agency Council Member New York, United States
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          • Dhar Mann. Stor, telling, Cop, writing, Web Design, App Design, App Development, Design, UX / UI, Br, ing, Identit, Web Development, Video, Stop Motion, Social Media, Logo Design, Mobile Design, CSS, HTML, and JavaScript project by Sun Yi - 11.09.2021
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          Eduardo Salzane Eduardo Salzane @eduardosalzane São Paulo, Brazil
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          • Nº 247. Sculpture project by Eduardo Salzane - 11.03.2021
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          César Tejeda César Tejeda @cesartejedaa Mexico City, Mexico
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          Juan Rayos Juan Rayos @juanrayos Fimmaker Madrid, Spain
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          Josune Imízcoz Josune Imízcoz @josune_imizcoz Periodista & Especialista en Vídeo para RRSS Barcelona, Spain
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          Jiajie Yu Yan Jiajie Yu Yan @jiajieyu Director // Scriptwriter Madrid, Spain
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          • NO VOICE | Trailer. Film, Film, Video, TV, Art Direction, Costume Design, Graphic Design, T, pograph, Design, Photograph, Music, Photograph, Post-production, and Sound Design project by Jiajie Yu Yan - 05.06.2021
          • THE LONELY PRINCE | Xiaomi Studios. Film, Film, Video, TV, Creativit, Art Direction, Graphic Design, Set Design, Photograph, Music, Photograph, Post-production, Audiovisual Post-production, Music Production, Advertising, and Sound Design project by Jiajie Yu Yan - 12.18.2020
          • THE VIRTUOSOS: THE CHEF | Xiaomi Studios. Arts, Crafts, Fine Arts, Film, Film, Video, TV, Creativit, Art Direction, Graphic Design, Set Design, Photograph, Music, Photograph, Post-production, Advertising, and Sound Design project by Jiajie Yu Yan - 11.13.2020
          • XIAO XIAN | Short Film . Film, Film, Video, TV, Art Direction, Costume Design, Graphic Design, Photograph, Music, Photograph, Post-production, Audiovisual Production, and Sound Design project by Jiajie Yu Yan - 06.29.2020
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          Merakio Merakio @merakio Madrid, Spain
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          • Mi Proyecto del curso: "La Mejor TORTILLA de MADRID". Video, Social Media, Content Marketing, and YouTube Marketing project by Merakio - 06.07.2021
          • 13 años dando clases. Education, Set Design, and TV project by Merakio - 05.12.2021
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        • DRONEIT DRONEIT @droneit Barcelona, Spain
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