What makes an agency truly creative? Today, creative agencies no longer just sell products: they create culture, build strong brands and tell stories that connect emotionally with audiences around the world. [But what differentiates the truly great ones from the rest? For this selection, we were guided by criteria such as - Constant innovation - Global impact and cultural relevance - Collaborations with iconic clients - Recognition at festivals such as Cannes Lions - A unique ability to deliver effective storytelling Here are the 5 most influential creative agencies in the world. Not just because of what they do, but because of how they do it.
@esterizquierdo
Arquitecta - Artista visual
Madrid, Spain
![[BI]rutas Branding. Interior Architecture, Br, ing & Identit project by María Ester Izquierdo Guillamot - 01.08.2016](https://imgproxy.domestika.org/unsafe/s:220:220/dpr:2/rs:fill/ex:true/el:true/plain/src://project-covers/000/232/412/232412-original-brandingbirutasb.jpg?1452337134)
