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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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ericparey

ericparey

@ericparey

Tarragona, Spain

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    LaValentina LaValentina @lavalentinadesign Mexico City, Mexico
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    • Design
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    • Epioneers. Design, Photograph, Art Direction, Graphic Design, Creativit, and Packaging project by LaValentina - 02.03.2022
    • LUISA postres. Design, Photograph, Br, ing, Identit, Art Direction, Graphic Design, Photograph, and Post-production project by LaValentina - 02.02.2022
    • hunty. Design, Graphic Design, Br, ing, Identit, Logo Design, and Naming project by LaValentina - 02.02.2022
    • Kuna Myna. Photograph, Graphic Design, Br, ing, Identit, Art Direction, Photographic Composition, and Design project by LaValentina - 02.02.2022
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    Renata Rodrigues Renata Rodrigues @re_rodrigues São Paulo, Brazil
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      • íon Itaú. Design project by Renata Rodrigues - 01.19.2022
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      Juan Rayos Juan Rayos @juanrayos Fimmaker Madrid, Spain
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      • My Course Project: The Art of Documentary Filmmaking and Editing. Film, Video, TV, Video, and Filmmaking project by Juan Rayos - 12.09.2021
      • Desert Cosmonauts. Film, Video, TV, Video, Stor, and telling project by Juan Rayos - 10.07.2016
      • The True Smile. Film, Video, TV, Video, Stor, and telling project by Juan Rayos - 03.03.2014
      • Los primeros días. Film, Video, TV, Video, Stor, and telling project by Juan Rayos - 11.05.2013
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      Gonzalo P. Martos Gonzalo P. Martos @gonzalopmartos Fotógrafo y cinematógrafo Madrid, Spain
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      • We Are Light - Good Mix. Film, Film, Video, and TV project by Gonzalo P. Martos - 10.17.2013
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      • Blind Cap - Samsung. Film, Film, Video, TV, and Advertising project by Gonzalo P. Martos - 05.01.2016
      • Deloné. Film, Video, TV, Film, and Photograph project by Gonzalo P. Martos - 04.15.2016
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      David R. Romay David R. Romay @romay Director de Cine y Publicidad Mexico City, Mexico
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      • Club America. Advertising project by David R. Romay - 07.11.2019
      • Land Rover + Cruz Roja. Film, Film, Video, TV, Advertising, Stor, and telling project by David R. Romay - 10.31.2018
      • Trailer Detrás de la Montaña. Film project by David R. Romay - 06.16.2018
      • Trailer Toro Negro. Film project by David R. Romay - 03.10.2005
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      Pepe Gimeno Pepe Gimeno @pepegimeno Valencia, Spain
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      • Graphic Design
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      • Diary of a Castaway. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.12.2014
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      •  Concursos de diseño 1985-2006. Graphic Design project by Pepe Gimeno - 11.09.2014
      • cDIM / nude posters 2005. Graphic Design project by Pepe Gimeno - 11.05.2014
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      Jiajie Yu Yan Jiajie Yu Yan @jiajieyu Director // Scriptwriter Madrid, Spain
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      • NO VOICE | Trailer. Film, Film, Video, TV, Art Direction, Costume Design, Graphic Design, T, pograph, Design, Photograph, Music, Photograph, Post-production, and Sound Design project by Jiajie Yu Yan - 05.06.2021
      • THE LONELY PRINCE | Xiaomi Studios. Film, Film, Video, TV, Creativit, Art Direction, Graphic Design, Set Design, Photograph, Music, Photograph, Post-production, Audiovisual Post-production, Music Production, Advertising, and Sound Design project by Jiajie Yu Yan - 12.18.2020
      • THE VIRTUOSOS: THE CHEF | Xiaomi Studios. Arts, Crafts, Fine Arts, Film, Film, Video, TV, Creativit, Art Direction, Graphic Design, Set Design, Photograph, Music, Photograph, Post-production, Advertising, and Sound Design project by Jiajie Yu Yan - 11.13.2020
      • XIAO XIAN | Short Film . Film, Film, Video, TV, Art Direction, Costume Design, Graphic Design, Photograph, Music, Photograph, Post-production, Audiovisual Production, and Sound Design project by Jiajie Yu Yan - 06.29.2020
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      Marta Mas Girones Marta Mas Girones @leentrelineas Barcelona, Spain
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      • My Course Project: Intimate Photographic Portrait. Fine-Art Photograph, and Portrait Photograph project by Marta Mas Girones - 09.24.2019
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      Rebeca Saray Rebeca Saray @rebecasaray Fotógrafa, directora y artista digital Madrid, Spain
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      • Lo que imagines a tu alcance. Photograph, and Artificial Intelligence project by Rebeca Saray - 01.17.2024
      • A world without limits. Photo Retouching, Photograph, and Photomontage project by Rebeca Saray - 12.13.2022
      • Backstage Collection. Photograph, Fashion Photograph, and Photo Retouching project by Rebeca Saray - 07.05.2019
      • Beauty. Photograph, Fashion Photograph, Portrait Photograph, and Photo Retouching project by Rebeca Saray - 07.05.2019
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      Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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      • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
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      • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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      Citlalli Rico Citlalli Rico @citlallirico Cancún, Mexico
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        • Boda completa - Alex & Giannis. Photograph project by Citlalli Rico - 11.30.2019
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        • Best of 2018. Photograph project by Citlalli Rico - 01.10.2019
        • Vendors Project. Creativit, and Photograph project by Citlalli Rico - 01.01.2006
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