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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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Daniela

Daniela

@eltelondelaluna

Mexico City, Mexico

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Daniela

Desde niña me ha gustado leer y escribir historias fantásticas, terror o poesía. El primer libro que lei, fue un poemario para niños y desde entonces creo que mi amor por los libros no tiene límites. Estudie diseño gráfico para poder unir mi pasión por la ilustración y la escritura, y aquí sigo, imaginando imposibilidades.

Courses

  • Reading for writing. Writing course by Maria José Castaño Dávila

    Reading for writing

    A course by Maria José Castaño Dávila

    Writing

  • Creative Writing Foundations: Develop Compelling Characters. Writing course by Mark Boutros

    Creative Writing Foundations: Develop Compelling Characters

    A course by Mark Boutros

    Writing

See all their courses

Projects

  • Inventando a Dolores - Mi proyecto del curso, Psicología de personajes en relatos. Writing, Narrative, Fiction Writing, and Creative Writing project by Daniela - 08.13.2024

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  • Daniela – @eltelondelaluna
  • www.behance.net/eltelondelaluna
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Schools

  • UTADEO Universidad de Bogotá Jorge Tadeo Lozano

    UTADEO Universidad de Bogotá Jorge Tadeo Lozano

    Bogota, Colombia

    2011 - 2014

  • ISDI Instituto Superior para el Desarrollo de Internet

    ISDI Instituto Superior para el Desarrollo de Internet

    Barcelona, Spain

    2021 - 2022


Joined May 2018
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  • Maria José Castaño Dávila
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  • Carlos "Zenzuke" Albarrán
  • Mirko Santangelo
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  • Inventando a Dolores - Mi proyecto del curso, Psicología de personajes en relatos. Writing, Narrative, Fiction Writing, and Creative Writing project by Daniela - 08.13.2024

    Inventando a Dolores - Mi proyecto del curso, Psicología de personajes en relatos

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