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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Eduardo Sánchez

Eduardo Sánchez

@ediegosanchez

Aguascalientes, Mexico

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  • José David Palos Antúnez José David Palos Antúnez @don_palos Aguascalientes, Mexico
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    • Design
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  • Luis Rogelio Luévano López Luis Rogelio Luévano López @wuicho Aguascalientes, Mexico
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  • atencionclientes_1 atencionclientes_1 @atencionclientes_1 Aguascalientes, Mexico
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  • Pedro Serafin Vergara Pedro Serafin Vergara @pedro_serafin_vergara_047 Ilustrador y Animador Aguascalientes, Mexico
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    • Animation
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  • Jose Luis Gonzalez Landeros Jose Luis Gonzalez Landeros @ccmarca Estudiante Aguascalientes, Mexico
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    • bosty1 bosty1 @bosty1 Aguascalientes, Mexico
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      • Calligraphy
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    • Francis Rivera Francis Rivera @riverafm171070 Especialista en marketing para creación de nuesvos negocios y estrategias de venta Aguascalientes, Mexico
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    • Brandon Quiñones Calderon Brandon Quiñones Calderon @brandoon_13 Architecture Aguascalientes, Mexico
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      • 3D Animation
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    • Montserrat Jiménez Montserrat Jiménez @montserratjmz Repostera Aguascalientes, Mexico
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    • Guillermo González Guillermo González @memonius Diseñador Gráfico, Ilustrador, Motion Designer, 3d Generalist Aguascalientes, Mexico
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    • Fanny Fernández Fanny Fernández @fannyfelan Aguascalientes, Mexico
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    • Renata Luevano Renata Luevano @renata080599 Contador Publico Aguascalientes, Mexico
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    • Adán Emmanuel Melchor González Adán Emmanuel Melchor González @mechapublicidad25 Emprendedor Aguascalientes, Mexico
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    • Brandamic Brandamic @brandamic Aguascalientes, Mexico
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    • Itsel Alba Itsel Alba @itsel_aalba Aguascalientes, Mexico
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    • Israel Zavala Israel Zavala @isra__sincopa Irapuato, Mexico
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      • Traditional illustration
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    • Sara Gs Sara Gs @vesa_11 Aguascalientes, Mexico
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    • Juan Ramón Avila Mtz Juan Ramón Avila Mtz @mon_avila178 Aguascalientes, Mexico
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    • Minerva Delgadillo Minerva Delgadillo @myownphotojourney Aguascalientes, Mexico
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        • Tormenta interior. Fine-Art Photograph project by Minerva Delgadillo - 01.26.2020
      • Dany Headz Dany Headz @moloko81 Aguascalientes, Mexico
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        • Traditional illustration
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      • Henry Miranda Henry Miranda @egmirandamx Delivery Manager - digital business transformation. Aguascalientes, Mexico
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        • Lo dibuje en el avion mientras  realizaba un viaje de 3 horas - imagine que todos los objetos cobraban vida en mi mesa de snaks del asienteo dela vion :). Traditional illustration, Fine Arts, Drawing, Architectural Illustration & Ink Illustration project by Henry Miranda - 08.24.2023
        • My JellyFish. Watercolor Painting project by Henry Miranda - 01.22.2021
        • Mi Proyecto del curso: Creación de paletas de color con acuarela. Watercolor Painting project by Henry Miranda - 08.11.2020
        • Sunrise in London -  Watercolor & Indian ink - . Watercolor Painting project by Henry Miranda - 08.11.2020
      • koljhg ihgvf koljhg ihgvf @h1k4t4 Aguascalientes, Mexico
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        • Game Development
      • Mariana Quezada Mariana Quezada @biology_mquezada Fotógrafa y publicista Aguascalientes, Mexico
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      • Arno Ranieri Arno Ranieri @trips_arno Aguascalientes, Mexico
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      • Francisco Santana Francisco Santana @fjsantana123 Aguascalientes, Mexico
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      • Jorge Zúñiga Jorge Zúñiga @jorge_z_a Mercadólogo con master en mkt estratégico y publicidad Cortazar, Mexico
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        Tavo Montañez Tavo Montañez @tavo_montanez Ilustrador Aguascalientes, Mexico
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        • Traditional illustration
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        • Monster Mash / Inktober 2017. Character Design, and Traditional illustration project by Tavo Montañez - 10.27.2017
        • The pen is feminine. Traditional illustration project by Tavo Montañez - 09.15.2017
        • Frida's loves. Traditional illustration project by Tavo Montañez - 09.15.2017
      • Apolo Garcia Reyes Apolo Garcia Reyes @apolorex_hotmail_com Soy sólo un chico, pero si quieres y puedes, muéstrame cómo hacerlo y ¡lo formaré!... Mexico City, Mexico
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        • Art Direction
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      • EFREN ISRAEL ONGAY MANDUJANO EFREN ISRAEL ONGAY MANDUJANO @freno55 Mexico City, Mexico
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      • Daniel Estanislao López Cisneros Daniel Estanislao López Cisneros @estanislao_cisneros92 Ensenada, Mexico
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