What makes an agency truly creative? Today, creative agencies no longer just sell products: they create culture, build strong brands and tell stories that connect emotionally with audiences around the world. [But what differentiates the truly great ones from the rest? For this selection, we were guided by criteria such as - Constant innovation - Global impact and cultural relevance - Collaborations with iconic clients - Recognition at festivals such as Cannes Lions - A unique ability to deliver effective storytelling Here are the 5 most influential creative agencies in the world. Not just because of what they do, but because of how they do it.
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![El vendedor de humo [La Mercè Anima 2013]. Photograph, and Post-production project by Javier Sanz Ramos - 06.19.2013](https://imgproxy.domestika.org/unsafe/s:88:88/dpr:2/rs:fill/ex:true/el:true/plain/src://project-covers/000/111/043/111043-original-El_vendedor_de_humo.jpg?1396263379)
