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    Color psychology applied to real creative projects
    Latest blog post

    Color psychology applied to real creative projects

    How to use color strategically in your creative projects. Color is everywhere, but in creative projects it is not a casual choice. Beyond its aesthetic value, color communicates, generates associations and arouses emotions almost immediately. It is a silent, but powerful tool. That is why color psychology has become a key resource in disciplines such as graphic design, branding, illustration, photography, interior design or packaging. Understanding how it works allows for more strategic and coherent decisions. In this article, we will go a step beyond theory to see how to apply color psychology in real creative projects, with examples and practical approaches. What is color psychology Color psychology studies how colors influence people's perception, behavior and experience. Each color can evoke specific emotions, ideas or sensations: calm, energy, confidence, urgency, elegance or closeness. However, it is important to keep in mind a key nuance: the meaning of color is not universal. It can vary according to cultural context, sector or combination with other colors. For example, white may be associated with purity in some contexts and with mourning in others. Therefore, rather than fixed rules, we are talking about trends and associations that should be applied judiciously.

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Diana Rubi

Diana Rubi

@diana_rubi

Sarasota, United States

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Diana Rubi

Digital artist born in Cuba and currently living in the USA.

Courses

  • Figure Drawing for Beginners. Illustration course by ZURSOIF Miguel Bustos Gómez

    Figure Drawing for Beginners

    A course by ZURSOIF Miguel Bustos Gómez

    Illustration

  • Fine Art Photography: Self-Portraits Filled with Symbolism. Photography, and Video course by Lídia Vives

    Fine Art Photography: Self-Portraits Filled with Symbolism

    A course by Lídia Vives

    Photography, and Video

See all their courses

Projects

  • Mi Proyecto del curso: Fotografía fine art: autorretratos llenos de simbolismo. Self-Portrait Photograph project by Diana Rubi - 04.03.2021
  • Mi Proyecto del curso: Fotocomposición artística. Fine-Art Photograph project by Diana Rubi - 06.27.2020
  • My Course Project: Pictorial Photographic Portrait. Fine Arts, Concept Art, and Photograph project by Diana Rubi - 11.14.2019
  • Mi Proyecto del curso: Fotografía creativa y retrato conceptual. Fine Arts project by Diana Rubi - 09.26.2019
  • Mi Proyecto del curso: Autorretrato fotográfico artístico. Fine-Art Photograph project by Diana Rubi - 06.23.2019

Professional listing

  • Diana Rubi – @diana_rubi
  • dianarubi.com/
    • Photography
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    • Film, Video & TV
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    • Calligraphy
    • Typography
    • Arts & Crafts
    • Logo Design
    • Writing
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    See more...

Schools

  • Escuela Nacional de Bellas Artes San Alejandro

    Escuela Nacional de Bellas Artes San Alejandro

    La Habana, Cuba

    2007 - 2011


Joined March 2019
23
Courses
6
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5
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  • ZURSOIF Miguel Bustos Gómez
  • Enric Jardí
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Recent projects
  • Mi Proyecto del curso: Fotografía fine art: autorretratos llenos de simbolismo. Self-Portrait Photograph project by Diana Rubi - 04.03.2021

    Mi Proyecto del curso: Fotografía fine art: autorretratos llenos de simbolismo

    diana_rubi

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  • Mi Proyecto del curso: Fotocomposición artística. Fine-Art Photograph project by Diana Rubi - 06.27.2020

    Mi Proyecto del curso: Fotocomposición artística

    diana_rubi

    • 1,028
    • 33
    • 2
See more →

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