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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Denis Curay Gutiérrez

Denis Curay Gutiérrez

@deniscuray

Artista

Piura, Peru

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    Polilla Tattoo Polilla Tattoo @polillatattoo Tatuadora / Diseñadora Digital Tulsa, Chile
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    362,815
    • Traditional illustration
    • Tattoo Design
    • Botanical tattoos. Tattoo Design project by Polilla Tattoo - 11.09.2020
    • Chicas con color. Tattoo Design project by Polilla Tattoo - 05.29.2020
    • Tatuaje Colaborativo . Tattoo Design, and Traditional illustration project by Polilla Tattoo - 07.16.2019
    • Mujeres Galácticas.. Character Design, Traditional illustration, and Digital Illustration project by Polilla Tattoo - 07.16.2019
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    Gemma Román Gemma Román @gemmaroman Culiacán, Mexico
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    173,085
    • Design
    • Traditional illustration
    • Jurassic Park . Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.07.2019
    • Sifaka Diademado - especies en peligro para OneMillionOneMonth. Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.02.2019
    • Matilda and Tronchatoro - Character Design. Character Design, Editorial Design, Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 03.08.2019
    • Campaña de redes para Disney. Digital Illustration, and Traditional illustration project by Gemma Román - 03.08.2017
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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    569,697
    • 3D
    • Branding & Identity
    • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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    Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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    577,413
    • Traditional illustration
    • Fine Arts
    • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
    • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
    • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
    • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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    Rodrigo Rivas (Ruiveran) Rodrigo Rivas (Ruiveran) @ruiveran Ilustrador y Concept Artist Lima, Peru
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    10,360
    • Art Direction
    • Editorial Design
    • Study II. Traditional illustration, and Digital Painting project by Rodrigo Rivas (Ruiveran) - 07.13.2021
    • Estudio . Digital Painting, and Traditional illustration project by Rodrigo Rivas (Ruiveran) - 07.13.2021
    • Danzante Thai. Traditional illustration, and Digital Painting project by Rodrigo Rivas (Ruiveran) - 07.13.2021
    • Miles Morales. Traditional illustration project by Rodrigo Rivas (Ruiveran) - 01.09.2021
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    Letters by Jess Letters by Jess @lettersbyjess Artista especializada en lettering y acuarelas Lima, Peru
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    5,146
    • Design
    • Branding & Identity
    • Mi Proyecto del curso: Lettering con acuarelas metálicas. H, Lettering, Traditional illustration, Botanical Illustration, Lettering, and Watercolor Painting project by Letters by Jess - 03.16.2021
    • Colección: Letras por el mundo. Calligraph, H, Lettering, and Lettering project by Letters by Jess - 01.04.2021
    • Colección: Decoración boda. Calligraph, Design, H, Lettering, and Lettering project by Letters by Jess - 01.04.2021
    • Colección: Letras y acuarelas botánicas . Calligraph, H, Lettering, Botanical Illustration, Lettering, and Watercolor Painting project by Letters by Jess - 01.04.2021
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    Fortuna Studio Fortuna Studio @fortunastudio Lima, Peru
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    9,174
    • Logo Design
    • Traditional illustration
    • Habitaciones II. Drawing, and Traditional illustration project by Fortuna Studio - 03.01.2021
    • FARE MAGAZINE . Drawing, Traditional illustration & Ink Illustration project by Fortuna Studio - 03.01.2021
    • HERMANAS. Drawing, and Traditional illustration project by Fortuna Studio - 03.01.2021
    • Mi proyecto del curso: Dibujo creativo con pasteles al óleo. Drawing, and Traditional illustration project by Fortuna Studio - 02.28.2021
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    Pamela Espino Pamela Espino @chica_espinaca Ilustradora Lima District, Peru
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    5,671
    • Traditional illustration
    • Technoresistors. Traditional illustration, Design, Br, ing, Identit, and Character Design project by Pamela Espino - 01.12.2022
    • Saye Universe. Traditional illustration project by Pamela Espino - 02.25.2021
    • Mi Proyecto del curso: Ilustración digital de personajes: conceptualización y color. Traditional illustration project by Pamela Espino - 03.04.2021
    • Festival Hecho por Mujeres. Design, and Traditional illustration project by Pamela Espino - 02.15.2021
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    ZELVA Uno ZELVA Uno @zelvauno Artista Visual Lima District, Peru
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    3,620
    • Design
    • Branding & Identity
    • Últimos murales 2020. Street Art project by ZELVA Uno - 01.03.2021
    • Lienzos. Watercolor Painting project by ZELVA Uno - 08.07.2020
    • EXPOAMAZONICA 2017. Watercolor Painting project by ZELVA Uno - 10.06.2017
    • Murales digitalizados . Digital Design project by ZELVA Uno - 08.06.2020
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    AMARENA AMARENA @amarena_peru Artista Textil Lima District, Peru
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    13,826
    • Design
    • Art Direction
    • Colección '21. Arts, and Crafts project by AMARENA - 02.10.2021
    • Mi Proyecto del curso: Diseño y elaboración de bolsos en macramé. Arts, Crafts, and Macramé project by AMARENA - 02.10.2021
    • Artesanos. Arts, and Crafts project by AMARENA - 10.07.2020
    • Colección '19. Arts, and Crafts project by AMARENA - 10.06.2020
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    Lucía Coz Lucía Coz @luciacoz Lima, Peru
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    12,081
    • Traditional illustration
    • Fine Arts
    • ZANITI collaboration. Drawing, Design, Printing, and Traditional illustration project by Lucía Coz - 10.09.2019
    • Chocolate. Drawing, Traditional illustration & Ink Illustration project by Lucía Coz - 06.15.2018
    • Dragón. Drawing, Traditional illustration & Ink Illustration project by Lucía Coz - 11.19.2019
    • Publicación para pop-up Winters. Drawing, Design, Traditional illustration, Ink Illustration, and Advertising project by Lucía Coz - 10.15.2018
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    David Vega Palacios David Vega Palacios @davidvegapalacios Lima, Peru
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    45,031
    • Art Direction
    • Graphic Design
    • Peugeot 3008 HYBRID4. Advertising, Traditional illustration, and 3D project by David Vega Palacios - 01.27.2022
    • Matte painting-Toyota Hilux GR-S. Photographic Composition, Design, Traditional illustration, Photograph, Post-production, and Photo Retouching project by David Vega Palacios - 09.02.2020
    • Matte Painting Toyota Agya. Photo Retouching project by David Vega Palacios - 08.11.2020
    • PROYECTOS MATTE PAINTING / VARIOS. 3D, and Photo Retouching project by David Vega Palacios - 12.04.2019
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    Fibra Bohemia Fibra Bohemia @fibrabohemia Artista Textil Lima District, Peru
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    24,377
    • Macramé
    • Colección Seven Wonders. Macramé project by Fibra Bohemia - 04.08.2020
    • Casa Cor 2020 "Loft de los chicos". Macramé project by Fibra Bohemia - 03.16.2020
    • Talleres. Macramé project by Fibra Bohemia - 03.08.2020
    • Jeweler's . Macramé project by Fibra Bohemia - 03.08.2020
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    Jheison Huerta Jheison Huerta @jheisonhuerta Lima, Peru
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    24,257
    • Design
    • Branding & Identity
    • Cordillera Huayhuash, Photo Expeditions, Perú . Photograph, L, scape Architecture, Instagram Photograph, Digital Photograph, Video, Film, Video, TV, Mobile Photograph, Outdoor Photograph, Documentar, Photograph, and Fine-Art Photograph project by Jheison Huerta - 05.24.2021
    • Photo Tours Bolivia. Photograph, Outdoor Photograph & Instagram Photograph project by Jheison Huerta - 11.15.2020
    • Astrophotography. Photograph, Digital Photograph, L, and scape Architecture project by Jheison Huerta - 12.06.2019
    • Jheison Huerta Portfolio. Photograph project by Jheison Huerta - 11.28.2019
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    Felixantos Felixantos @felixantos Ilustrador - Concept Artist Lima District, Peru
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    18,695
    • Digital Illustration
    • Concept Art
    • Retratos en grisalla 2. Concept Art, Digital Drawing, Character Design, and Traditional illustration project by Felixantos - 11.22.2020
    • Retrato Morena. Concept Art, Portrait Drawing, Digital Drawing, Character Design, and Traditional illustration project by Felixantos - 11.22.2020
    • Kaneda / Fan art. Concept Art, Character Design, Traditional illustration, and Digital Illustration project by Felixantos - 11.22.2020
    • Steampunk Characters. Concept Art, Digital Drawing, Character Design, Traditional illustration, and Digital Illustration project by Felixantos - 11.22.2020
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    Luigi Esparza Santa María Luigi Esparza Santa María @luis_angel_esparza Lima District, Peru
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    17,482
    • Creative Consulting
    • Creativity
    • Babi y Maiki - Capítulo 4. 2D Animation project by Luigi Esparza Santa María - 10.13.2019
    • Teaser Mochica 3D. Animation, and 3D Animation project by Luigi Esparza Santa María - 06.26.2014
    • Intro Ciudad Jardín. Animation project by Luigi Esparza Santa María - 03.26.2017
    • Reel Polirama. Animation project by Luigi Esparza Santa María - 06.26.2018
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    Mariana Baertl Mariana Baertl @marianabaertl Diseño y arte textil Lima District, Peru
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    43,068
    • Branding & Identity
    • Creative Consulting
    • Intervencion art toy Dino de OOAdventure. Art To, s, Textile Design, and Design project by Mariana Baertl - 01.17.2022
    • Coleccion bordada Mullierr. Design, and Textile Design project by Mariana Baertl - 01.17.2022
    • "Remnants" y "Awakening". Fine Arts, and Creativit project by Mariana Baertl - 07.08.2018
    • Espejos tejidos para Pieza. Creativit, Design, Furniture Design, and Making project by Mariana Baertl - 06.12.2019
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    Mariam Palma Salazar Mariam Palma Salazar @palma_mariam Arquitecta - Set designer Lima, Peru
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    20,550
    • Architecture
    • Art Direction
    • GIF Collection. Animation, Art Direction, and Photograph project by Mariam Palma Salazar - 05.22.2017
    • Salsas Balducci. Art Direction, and Photograph project by Mariam Palma Salazar - 05.21.2015
    • Halloween. Art Direction, and Photograph project by Mariam Palma Salazar - 05.21.2019
    • V Day. Art Direction, and Photograph project by Mariam Palma Salazar - 03.21.2017
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    Cristina Cilloniz Cristina Cilloniz @cristina_cilloniz Ilustradora botánica Lima District, Peru
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    50,709
      • Colección de Papelería. Design, and Traditional illustration project by Cristina Cilloniz - 12.12.2021
      • ARTE PARA CURAR. Traditional illustration project by Cristina Cilloniz - 12.12.2021
      • Handkerchief Collection. Watercolor Painting project by Cristina Cilloniz - 01.11.2021
      • Invitación de Matrimonio. Watercolor Painting project by Cristina Cilloniz - 01.11.2021
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      Elliot Tupac Elliot Tupac @elliottupac Wapp (+51) 981 458 020 Lima District, Peru
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      9,903
      • Design
      • Photography
      • ELLIOT TUPAC: Screen printing - Sign painter -Lettering. Poster Design project by Elliot Tupac - 03.26.2019
      • Exhibition: Wall Drawings, Urban Icons . Design, Poster Design, and Lettering project by Elliot Tupac - 03.25.2019
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      Darwin Pacheco Darwin Pacheco @motiondarwin Lima District, Peru
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      12,231
      • Motion Graphics
      • My Course Project: Motion Graphics for Instagram. Animation, 2D Animation, Character Animation, Art Direction, Design, Digital Design, Graphic Design, Social Media Design, Motion Graphics, YouTube Marketing, and Video Editing project by Darwin Pacheco - 10.01.2020
      • FP12. Motion Graphics, and Animation project by Darwin Pacheco - 09.18.2020
      • Try Again. Animation, and Motion Graphics project by Darwin Pacheco - 09.18.2020
      • Stay safe. Animation, 2D Animation, Design, and Motion Graphics project by Darwin Pacheco - 04.16.2020
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      Zeppelin Zeppelin @zeppelin Estudio Creativo de Animación Lima District, Peru
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      9,202
      • 3D
      • Calligraphy
      • Mi Proyecto del curso: Creación de personajes de ciencia ficción para concept art. Traditional illustration, 3D, Art Direction, Photograph, Post-production, 3D Modeling, 3D Character Design, and Photomontage project by Zeppelin - 03.17.2022
      • Motion Graphics!. 2D Animation project by Zeppelin - 02.25.2020
      • Juegos Panamericanos y Parapanamericanos Lima 2019. 3D Animation, Concept Art, and 3D Character Design project by Zeppelin - 02.17.2020
      • Un día mágico para Benicio. 3D Animation project by Zeppelin - 02.17.2020
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      Rocío Diestra Villavicencio Rocío Diestra Villavicencio @rociodiestra Ilustradora y viñetista Lima District, Peru
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      5,720
      • Animation
      • Architecture
      • Vogue Spain: Animated vignette "Soledad". Animation, 2D Animation, Traditional illustration, and Digital Illustration project by Rocío Diestra Villavicencio - 04.10.2021
      • Webcomic: El Crush. Writing, Traditional illustration, Stor, board, Stor, and telling project by Rocío Diestra Villavicencio - 10.30.2018
      • Libro "Este libro no es acerca de ti", 2019. Creativit, Writing, Traditional illustration, Stor, and telling project by Rocío Diestra Villavicencio - 05.30.2019
      • Foreplay.pe: Viñeta. Traditional illustration project by Rocío Diestra Villavicencio - 07.07.2020
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      Domestika Domestika @domestika Berkeley, United States
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      2,183,633
      • Juan André Arroyo Labán Juan André Arroyo Labán @juan_arroyo_666 Piura, Peru
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        2
        • Cristhian Rojas Rosas Cristhian Rojas Rosas @cristhian_rojasrosas Lima District, Peru
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          26
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        1. Creatives
        2. Piura, Peru
        3. Traditional illustration in Piura, Peru
        4. Denis Curay Gutiérrez

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