The keys for creating a quality logo, according to creative agency Tatabi Studio Elena Sancho of Tatabi Studio (@tatabi), a design studio that specializes in branding, spoke to us about the basic rules to ensure any logo can stand the test of time. Although all designs will appeal to different people according to taste, there are some objective principles that can give a logo quality. They will help guide your designs in the right direction. There should be an idea behind the design It is more likely to connect to users when there’s a story behind a logo. Look at Amazon, for example: it tells the story that Amazon has everything, from A-Z, the arrow relates to the delivery of the products and, finally, the line suggests a smile, that of the customer when they receive their package or the company when they send it, implying the friendliness of the brand. Logos without concepts aren’t memorable, ideas are what makes them interesting.
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