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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Débora Menezes

Débora Menezes

@debsmenezes

Nova Iguaçu, Brazil

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    Partners Perú Partners Perú @partners_peru Placerville, Peru
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    2,994
    • Design
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    • Libro ViccaVerde. Editorial Design project by Partners Perú - 02.02.2021
    • Mucen. Br, ing & Identit project by Partners Perú - 02.02.2021
    • Libro Partners. Editorial Design project by Partners Perú - 02.01.2021
    • Zavalita. Br, ing & Identit project by Partners Perú - 02.02.2021
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    Marta Veludo Marta Veludo @martaveludo Graphic Designer / Art Director Amsterdam, Netherlands
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    2,257
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    • Google Philippines . Traditional illustration, and Design project by Marta Veludo - 11.05.2021
    • Reebok , 25 Years Ventilator. Design, and Art Direction project by Marta Veludo - 11.05.2021
    • Kult Klub. Art Direction, and Design project by Marta Veludo - 09.27.2021
    • Soda Makeup. Design, Traditional illustration, Packaging, Br, ing & Identit project by Marta Veludo - 09.27.2021
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    Marcio Fabio Leite Marcio Fabio Leite @marciofabioleite Designer estratégico São Paulo, Brazil
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    2,453
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    • Globosat Innovation Lab. Design, Film, Video, TV, TV, Social Media, Br, ing, Identit, Content Marketing, and Advertising project by Marcio Fabio Leite - 12.25.2015
    • Design Thinking aplicado ao branding / Case On Air SPORTV 2011. Design, Film, Video, TV, TV, Br, ing & Identit project by Marcio Fabio Leite - 12.15.2021
    • Design thinking para novo modelo de produção audiovisual / Projeto Estranhos . Design, Film, Video, TV, Br, ing, Identit, and Marketing project by Marcio Fabio Leite - 03.31.2017
    • Design Research - mobile uses in Brazil / Subversões e necessidades. Design project by Marcio Fabio Leite - 12.15.2021
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    Marco Oggian Marco Oggian @marco_oggian_1 A Coruña, Spain
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    • Mi Proyecto del curso: Diseño de identidad visual: geometrías claras y simples. Art Direction, Br, ing, Identit, and Graphic Design project by Marco Oggian - 07.28.2021
    • Pacific&Co. Collaboration. Traditional illustration, Art Direction, and Photograph project by Marco Oggian - 06.03.2021
    • Vans Collab.. Traditional illustration, Shoe Design, and Design project by Marco Oggian - 06.03.2021
    • Follow Festival 2020. Design, Br, ing, Identit, and Art Direction project by Marco Oggian - 06.03.2021
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    Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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    579,128
    • Traditional illustration
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    • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
    • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
    • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
    • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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    Isabela de Oliveira Isabela de Oliveira @isabelasilva Designer de Moda e Estamparia Rio de Janeiro, Brazil
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    8,113
    • Design
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    • Estampa Floresta Legal para Farm Rio. Design, Traditional illustration, Graphic Design, Painting, Pattern Design, and Printing project by Isabela de Oliveira - 11.03.2021
    • Estampa Onça Cool para Farm Rio. Design, Traditional illustration, Printing, and Fashion Design project by Isabela de Oliveira - 11.03.2021
    • Projeto final Domestika. Design, Fashion Design, and Costume Design project by Isabela de Oliveira - 08.02.2021
    • Estampa Piscina para Wasabi. Traditional illustration, Printing, Fashion Design, and Costume Design project by Isabela de Oliveira - 07.26.2021
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    Filippos Protogeridis Filippos Protogeridis @protogeridis Director at IMRSV London, United Kingdom
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    10,188
      • My project in App Design: Prototyping for Beginners course. UX / UI, Mobile Design, and App Design project by Filippos Protogeridis - 06.24.2021
      • Transifex. Web Design, and UX / UI project by Filippos Protogeridis - 06.19.2021
      • Manual. Web Design, and UX / UI project by Filippos Protogeridis - 06.19.2021
      • Apple Finance (Concept). Design, Mobile Design, App Design, and UX / UI project by Filippos Protogeridis - 06.10.2021
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      Linus Lohoff Linus Lohoff @linus_lohoff Barcelona, Spain
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      33,769
        • Adobe Creative Cloud Express Teaser. Graphic Design, and Motion Graphics project by Linus Lohoff - 10.20.2025
        • UHN Toronto Hospital Tunnels Beautification. Interior Architecture, Design, Traditional illustration, and Architectural Illustration project by Linus Lohoff - 01.18.2023
        • Chega de Saudade "No more blues". Traditional illustration, T, and pograph project by Linus Lohoff - 03.25.2021
        • Business cards for Art Director & Set Designer Gina Mills Tossas. Art Direction, Graphic Design, and Traditional illustration project by Linus Lohoff - 11.10.2018
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        Willian Santiago Willian Santiago @williansantiagodg Londrina, Brazil
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        22,444
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        • VIVA FRIDA . Traditional illustration project by Willian Santiago - 08.04.2020
        • APPLE. Digital Illustration project by Willian Santiago - 04.02.2020
        • PERSONAL II. Traditional illustration project by Willian Santiago - 04.02.2020
        • PERSONAL I. Traditional illustration project by Willian Santiago - 04.02.2020
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        José Galeano José Galeano @josegaleano Senior Product Designer Mexico City, Mexico
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        3,788
        • Product Design
        • Sofía . Animation project by José Galeano - 11.03.2020
        • ROG · Social Media. Digital Marketing project by José Galeano - 11.03.2020
        • Uber · 7 acciones por tu seguridad. Web Design project by José Galeano - 11.03.2020
        • Uber Calculator. Web Design project by José Galeano - 11.03.2020
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        Foresti Design Foresti Design @forestidesign São Paulo, Brazil
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        6,842
          • Brand identity for Stellar. Design, Br, ing, Identit, Graphic Design, Creativit, and Logo Design project by Foresti Design - 08.15.2022
          • Sallve brand identity. Design, Graphic Design, Br, ing & Identit project by Foresti Design - 12.09.2021
          • Name and brand identity for Dita Livros. Traditional illustration, Br, ing, Identit, Editorial Design, T, pograph, Naming, and Graphic Design project by Foresti Design - 12.09.2021
          • Brand identity for D2. Traditional illustration, Br, ing, Identit, Graphic Design, T, pograph, and Logo Design project by Foresti Design - 12.09.2021
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          Leopoldo Leal Leopoldo Leal @leopoldoleal São Paulo, Brazil
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          3,962
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          • Labor (Type revivel). T, pograph, Design, T, and pograph project by Leopoldo Leal - 03.01.2022
          • Tipografia: Lençóis Maranhenses. T, pograph, and Graphic Design project by Leopoldo Leal - 10.27.2021
          • Tipografia: Proun. T, pograph, and Graphic Design project by Leopoldo Leal - 10.27.2021
          • Sketchbook . Drawing, Collage, and Graphic Design project by Leopoldo Leal - 10.27.2021
        • Leone Ferreira Leone Ferreira @leone_ferreira Arraial do Cabo, Brazil
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          • Caio Magalhães Caio Magalhães @magalhaes_caio15 Belford Roxo, Brazil
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