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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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David Jimenez

David Jimenez

@davidg8a

Ensenada, Mexico

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David Jimenez

Hola, soy diseñador de anuncios de Neón con tecnología LED, basados en acrílico, PCV, MDF, se utiliza maquina CNC para los proyectos y pulidora de acrílico y mucho que soldar, eh empezado desde cero y ya estoy escalando poco a poco por que mis clientes hablan por si mismo y les encanta mis proyectos.

Courses

  • Design and Build a Resin Lamp. Craft course by Studio Nucleo - Piergiorgio Robino

    Design and Build a Resin Lamp

    A course by Studio Nucleo - Piergiorgio Robino

    Craft

  • Introduction to After Effects. 3D, and Animation course by Carlos "Zenzuke" Albarrán
    Domestika Basics 5 courses

    Introduction to After Effects

    By Carlos "Zenzuke" Albarrán

    3D, and Animation

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  • David Jimenez – @davidg8a
  • www.neonleddemexico.mx
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Joined April 2019
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  • Studio Nucleo - Piergiorgio Robino
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  • Naris Lekhakul

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