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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Jacob Mitchell

Jacob Mitchell

@darknix

Brisbane, Australia

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    Marissa Valdez Marissa Valdez @marissaarts Children's Book Illustrator and Author Birmingham, United Kingdom
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    12,785
    • Design
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    • Francis-stein - Portfolio Piece. Traditional illustration, and Children's Illustration project by Marissa Valdez - 01.03.2022
    • Gnomes!. Traditional illustration, and Children's Illustration project by Marissa Valdez - 01.03.2022
    • Hedgehogs in Underwear. Traditional illustration, and Children's Illustration project by Marissa Valdez - 01.03.2022
    • Jeremy the Unicorn Boy - Portfolio Piece. Traditional illustration, and Children's Illustration project by Marissa Valdez - 01.03.2022
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    Natalia Batista Natalia Batista @nataliasmanga Manga artist and storyteller Malmö, Sweden
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    21,830
    • Arts & Crafts
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    • My project in Manga Comics for Beginners: From Concept to Creation course. Traditional illustration, Comic, Drawing, Digital Illustration, Stor, board, Ink Illustration, Narrative, and Manga project by Natalia Batista - 02.01.2022
    • My project in The Art of Manga: Drawing Unique Characters course. Character Design, Pencil Drawing, Drawing, Ink Illustration, and Manga project by Natalia Batista - 12.02.2021
    • Every Girl Is A Hero. Comic, Stor, and telling project by Natalia Batista - 05.05.2018
    • Sword Princess Amaltea - The Visual Novel. Game Development, Video Games, and Game Design project by Natalia Batista - 11.12.2020
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    Kenny Ruiz Kenny Ruiz @kennyruiz Madrid, Spain
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    10,394
    • Traditional illustration
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    • Infinity. Outrage. Victor Santos y Kenny Ruiz. Corvus Belli®. Comic, Manga, and Traditional illustration project by Kenny Ruiz - 11.01.2016
    • Dos Espadas. Comic, and Manga project by Kenny Ruiz - 09.17.2021
    • Telemaque. Kid Toussaint, Kenny Ruiz, Noiry. Dupuis®. Comic, Manga, and Traditional illustration project by Kenny Ruiz - 09.17.2021
    • Team Phoenix, Tezuka Prod®. Comic, Manga, and Traditional illustration project by Kenny Ruiz - 09.17.2021
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    Jimena S. Sarquiz Jimena S. Sarquiz @monitosbonitos Ilustradora Mexico City, Mexico
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    22,556
    • Children's Illustration
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    • Endor Trail. Traditional illustration, Digital Illustration, and Children's Illustration project by Jimena S. Sarquiz - 10.21.2013
    • Portada Empire. Traditional illustration, and Digital Illustration project by Jimena S. Sarquiz - 10.21.2019
    • Diana, la gatita que rescata perros. Traditional illustration, Children's Illustration, Acr, and lic Painting project by Jimena S. Sarquiz - 10.21.2019
    • Divided. Traditional illustration, Digital Illustration, and Watercolor Painting project by Jimena S. Sarquiz - 10.01.2017
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    Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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    • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
    • Máster Creación y gestión de negocios creativos. Education project by Mònica Rodríguez Limia - 10.19.2020
    • Un trabajo a tu medida. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 01.01.2019
    • Dinero ¿Por qué le tenemos miedo?. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 12.05.2017
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    Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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    579,128
    • Traditional illustration
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    • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
    • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
    • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
    • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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    Teresa Martínez Teresa Martínez @teresa_mtz Puerto Vallarta, Mexico
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    96,493
    • Traditional illustration
    • Mi proyecto del curso: Bordado stumpwork: crea adornos en 3D. Jewelr, Design, Embroider, and Textile Design project by Teresa Martínez - 06.04.2023
    • Betushka. Traditional illustration project by Teresa Martínez - 04.03.2016
  • andy_andromeda andy_andromeda @andy_andromeda Brisbane, Australia
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      • My project for course: Expressive Architectural Sketching with Colored Markers. Sketching, Drawing, Architectural Illustration, Sketchbook & Ink Illustration project by andy_andromeda - 01.06.2023
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