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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Dani Lugo

Dani Lugo

@danylugo0708

Santiago de Querétaro, Mexico

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    Luci Lenox Luci Lenox @lucilenox Barcelona, Spain
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    2,672
    • Photography
    • Film, Video & TV
    • Sweet Home (2015). Film, Video, and TV project by Luci Lenox - 12.01.2020
    • The Nun (2005). Film, Video, and TV project by Luci Lenox - 12.01.2020
    • Animales heridos (2006). Film, Video, and TV project by Luci Lenox - 12.01.2020
    • The Abandoned (2006). Film, Video, and TV project by Luci Lenox - 12.01.2020
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    Juanma Carrillo Juanma Carrillo @juanmacarrillo Director de cine, fotógrafo y creativo audiovisual Madrid, Spain
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    18,130
    • Photography
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    • BRUTAL. Advertising, Design, Photograph, Film, Video, TV, 3D, Architecture, Animation, and Art Direction project by Juanma Carrillo - 01.18.2024
    • POETRY I. Advertising, Motion Graphics, Photograph, Film, Video, TV, Costume Design, Photograph, Post-production, Film, Video, and Sound Design project by Juanma Carrillo - 12.10.2023
    • POETRY V. Advertising, Motion Graphics, Photograph, Film, Video, TV, Art Direction, Costume Design, Editorial Design, Photograph, Post-production, Film, and Fashion Design project by Juanma Carrillo - 12.01.2023
    • B&B. Advertising, Photograph, Film, Video, TV, 3D, Art Direction, Character Design, Costume Design, Editorial Design, Graphic Design, Lighting Design, Photograph, Post-production, Film, Infographics, Social Media, Audiovisual Production, Photo Retouching, Portrait Photograph, Photographic Lighting, Concept Art, and Digital Photograph project by Juanma Carrillo - 09.15.2023
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    Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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    625,180
    • Traditional illustration
    • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
    • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
    • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
    • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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    Sonia Abellán Avilés Sonia Abellán Avilés @soniabellan Colorista Madrid, Spain
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    39,327
    • Advertising
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    • James Kakande - The answer. Color Correction project by Sonia Abellán Avilés - 05.27.2020
    • Starbucks - La noche más larga. Color Correction project by Sonia Abellán Avilés - 05.27.2020
    • Phanttom - Noon stop - Videoclip. Color Correction project by Sonia Abellán Avilés - 05.27.2020
    • Marie Sigal - Le Bât Blesse - Videoclip. Color Correction project by Sonia Abellán Avilés - 05.27.2020
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    Iris Encina Iris Encina @iris_encina Fotógrafa y retocadora Madrid, Spain
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    28,117
    • Photography
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    • DOMESTIKA LIVE / Photographic portrait from scratch. Photograph project by Iris Encina - 01.25.2022
    • Green ambience. Photograph project by Iris Encina - 11.07.2021
    • Brightside. Editorial para Malvie French Magazine. April 2021 "The Artist Edition". Photograph project by Iris Encina - 05.02.2021
    • Pink Passion. Photograph project by Iris Encina - 03.14.2021
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    Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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    306,597
    • Web Design
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    • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
    • Lanzamiento de tu primer negocio online - Scooters Lima. Marketing, Content Marketing, Digital Marketing, and Mobile Marketing project by Foncho Ramírez-Corzo - 11.15.2019
    • Plan de Medios Digitales. Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 04.25.2019
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    Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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    873,061
    • Photography
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    • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
    • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
    • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
    • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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    Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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    433,299
    • Branding & Identity
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    • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
    • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
    • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
    • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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    Lucía Nolasco Lucía Nolasco @lunol_ Diseñadora y letrista Lima District, Peru
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    54,209
    • Graphic Design
    • Branding & Identity
    • WILD. Br, ing, Identit, Calligraph, Lettering, and Packaging project by Lucía Nolasco - 06.14.2019
    • COUSINS. Br, ing, Identit, Calligraph, and Design project by Lucía Nolasco - 06.14.2019
    •  LIGA CONTRA EL CANCER. Calligraph, Design, and Advertising project by Lucía Nolasco - 06.13.2019
    • CHANEL 5 . Calligraph project by Lucía Nolasco - 06.05.2019
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    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    • Matte Painting
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    • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
    • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
    • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
    • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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    Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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    • Design
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    • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
    • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
    • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
    • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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