A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.
@danilo_e_catalan
Ingeniero en Informática
Tulsa, Chile
A course by Alejandra Moffat
Photography, Video, and Writing
By Arturo Servín
Design, Web, and App Design
2011 - 2015
2017 - 2018
