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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Dani Rotela

Dani Rotela

@daniladerulos

Cipolletti, Argentina

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    Lina Botero Lina Botero @linabotero Fotógrafa, poeta y artista interdisciplinar Bogota, Colombia
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    29,042
    • Self-Portrait Photography
    • Documentary Photography
    • EL OFICIO DE DESVESTIRSE. Non-Fiction Writing, Documentar, Photograph, Picturebook, Creative Writing, and Editorial Illustration project by Lina Botero - 12.09.2024
    • STORYBOARD Y TIPOGRAFÍA PARA MONSIEUR PERINÉ. Traditional illustration, Video, Stor, board, Stor, and telling project by Lina Botero - 08.19.2022
    • VOGUE: Habitar una identidad. Photograph, Writing, and Portrait Photograph project by Lina Botero - 03.02.2023
    • Violent losses that make no noise . Self-Portrait Photograph, Portrait Photograph, Photograph, Fine Arts, and Writing project by Lina Botero - 03.14.2022
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    Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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    873,061
    • Photography
    • Instagram Photography
    • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
    • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
    • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
    • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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    Magdalina Dianova Magdalina Dianova @magdalina_dianova Character designer Sofía, Bulgaria
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    53,218
    • Traditional illustration
    • Drawing
    • Diminishing Returns . Character Design, Drawing, Digital Drawing, and Animation project by Magdalina Dianova - 09.14.2021
    • Aline - prop sheet. Traditional illustration, Character Design, Drawing, and Digital Drawing project by Magdalina Dianova - 09.14.2021
    • Goodbye Mr. Octopus. Animation, Character Design, Drawing, and Digital Drawing project by Magdalina Dianova - 09.13.2021
    • Mei - Character development . Character Design, Drawing, Traditional illustration, and Animation project by Magdalina Dianova - 09.13.2021
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    72kilos 72kilos @72kilos Bilbao, Spain
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    5,607
    • Traditional illustration
    • Libro LAS COSAS QUE IMPORTAN. Writing, and Digital Illustration project by 72kilos - 11.11.2020
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    Ilan Brenman Ilan Brenman @ibrenman São Paulo, Brazil
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    71,393
      • LA NIÑA HURACAN Y EL NIÑO ESPONJA (Hurricane Girl and Sponge Boy). Writing project by Ilan Brenman - 07.05.2021
      • IT IS NOT WHAT IT SEEMS. Creativit project by Ilan Brenman - 07.05.2021
      • Families. Stor, and telling project by Ilan Brenman - 07.03.2021
      • Refugees. Stor, and telling project by Ilan Brenman - 07.05.2021
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      Flavia Z Drago Flavia Z Drago @flavia_zdrago Ilustrautora Mexico City, Mexico
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      • Design
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      • Gustavo the Shy Ghost. Calligraph, Drawing, Pencil Drawing, Artistic Drawing, Design, Editorial Design, Graphic Design, Traditional illustration, Digital Illustration, Children's Illustration, Vector Illustration, and Character Design project by Flavia Z Drago - 07.14.2020
      • Calendario ilustrado. Design, Graphic Design, Traditional illustration, Digital Illustration, and Watercolor Painting project by Flavia Z Drago - 12.31.2019
      • Rope and the Red Butterfly. Pencil Drawing, Design, Character Design, Editorial Design, Traditional illustration, Digital Illustration, Children's Illustration, and Watercolor Painting project by Flavia Z Drago - 10.31.2016
      • ACNUR. 2D Animation, Design, Character Design, Traditional illustration, Digital Illustration, Children's Illustration, and Advertising project by Flavia Z Drago - 04.28.2016
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      Claudia Rueda Claudia Rueda @clau_2 Picture Book Author and Illustrator Bogota, Colombia
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      • Creativity
      • Storytelling
      • Redlocks and the Three Bears. Traditional illustration, and Children's Literature project by Claudia Rueda - 11.01.2021
      • Lo Más Especial. Traditional illustration project by Claudia Rueda - 06.05.2021
      • Nacho and Lolita. Children's Illustration, and Traditional illustration project by Claudia Rueda - 12.28.2005
      • My Little Polar Bear. Children's Illustration, and Traditional illustration project by Claudia Rueda - 09.28.2009
    • Walter Conci Walter Conci @conci_ Diseñador multimedia e ilustrador Dallas, Argentina
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      247
        • Sketchbook fantástico: Sirena guardián. Creativit, Drawing, Traditional illustration, and Sketchbook project by Walter Conci - 09.05.2025
        • Demo Reel Conci Disegno. Digital Illustration, Animation, 2D Animation, and Vector Illustration project by Walter Conci - 06.16.2025
        • Mi Demo Reel: Motion Designer  - After Effects y Photoshop. Traditional illustration, Animation, Motion Graphics, 2D Animation, Animated Illustration, Character Design, and Character Animation project by Walter Conci - 07.09.2024
        • Metamorfosis Panambí. Motion Graphics, Traditional illustration, 2D Animation, and Digital Illustration project by Walter Conci - 08.06.2024
      • Lori Artista Lori Artista @lori_artista Licenciada en Artes Visuales Buenos Aires, Argentina
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        177
        • Traditional illustration
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        • Mi Proyecto del curso: Creación y comercialización de patterns vectoriales. Design, Traditional illustration, Digital Illustration, Vector Illustration, and Pattern Design project by Lori Artista - 04.10.2020
        • My Course Project: Illustrated Pattern Design. Design, and Children's Illustration project by Lori Artista - 02.10.2020
        • Mi Proyecto del curso: Diseño de estampados textiles. Traditional illustration project by Lori Artista - 02.02.2020
        • Mi Proyecto del curso: Creación de paletas de color con acuarela. Traditional illustration, Botanical Illustration, and Watercolor Painting project by Lori Artista - 01.16.2020
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