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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Daniel Chavez

Daniel Chavez

@danieltpox

Lima District, Peru

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    Shane Wolf Shane Wolf @shane_wolf París, France
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    24,223
    • Traditional illustration
    • Fine Arts
    • Flight, étude. Artistic Drawing, Drawing, Figure Drawing, Fine Arts, and Realistic Drawing project by Shane Wolf - 11.03.2020
    • Miletus, étude. Artistic Drawing, Drawing, Figure Drawing, Fine Arts, Pencil Drawing, Portrait Drawing, and Realistic Drawing project by Shane Wolf - 11.03.2020
    • Summer's Call. Artistic Drawing, Drawing, Figure Drawing, Fine Arts, Pencil Drawing, Portrait Drawing, and Realistic Drawing project by Shane Wolf - 11.03.2020
    • Suspension, étude. Artistic Drawing, Drawing, Figure Drawing, Fine Arts, Pencil Drawing, and Realistic Drawing project by Shane Wolf - 11.03.2020
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    Valentina Toro Valentina Toro @valentinatorog Ilustradora y escritora Medellín, Colombia
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    54,568
    • Traditional illustration
    • Drawing
    • Mi Proyecto del curso: Creación de personajes para historias ilustradas. Traditional illustration, Character Design, Editorial Design, Writing, Drawing, Stor, board, Children's Illustration, and Narrative project by Valentina Toro - 09.08.2021
    • Exploraciones ll. Traditional illustration project by Valentina Toro - 09.07.2021
    • Exploraciones. Traditional illustration project by Valentina Toro - 09.07.2021
    • My monster and I. Traditional illustration, and Writing project by Valentina Toro - 09.14.2019
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    Daniele Caruso Daniele Caruso @danielecaruso Swindon, United Kingdom
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    11,275
    • Traditional illustration
    • Fine Arts
    • Instinct Pre Workout. Digital Illustration, and Traditional illustration project by Daniele Caruso - 12.22.2020
    • Kandy Man. Digital Illustration, and Traditional illustration project by Daniele Caruso - 12.22.2020
    • Fu Wolf. Digital Illustration, and Traditional illustration project by Daniele Caruso - 12.22.2020
    • Cougar X Snakes. Digital Illustration, and Traditional illustration project by Daniele Caruso - 12.22.2020
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    Steve Wolf Steve Wolf @stevewolfdesigns Kearney, United States
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    6,937
    • Design
    • Branding & Identity
    • Archive Photography. Br, ing, Identit, T, and pograph project by Steve Wolf - 09.16.2020
    • The Hive. Br, ing, Identit, T, and pograph project by Steve Wolf - 09.16.2020
    • ROJI Tea. Br, ing, Identit, Packaging, T, and pograph project by Steve Wolf - 09.16.2020
    • R40. Br, ing, Identit, T, and pograph project by Steve Wolf - 09.16.2020
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    Thomas Rohlfs Thomas Rohlfs @thomasrohlfs Illustrator Amsterdam, Netherlands
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    15,260
    • Traditional illustration
    • Sketching
    • Sketch notes. Character Design, Digital Illustration, Traditional illustration, and Sketchbook project by Thomas Rohlfs - 05.08.2021
    • Chochin. Character Design, Digital Illustration, Traditional illustration, Sketchbook, Sketching, and Tattoo Design project by Thomas Rohlfs - 03.07.2021
    • Inktober 2020. Character Design, Traditional illustration & Ink Illustration project by Thomas Rohlfs - 11.30.2020
    • Sunrise Sundown. Comic, and Digital Illustration project by Thomas Rohlfs - 09.30.2020
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    Ezequiel Torres Ezequiel Torres @ezetorr3s Director and Cell Animator Buenos Aires, Argentina
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    28,495
    • Art Direction
    • Comic
    • Dinamicos. Animation project by Ezequiel Torres - 02.11.2019
    • Characters. Animation, and Drawing project by Ezequiel Torres - 02.11.2019
    • Straight Ahead. Animation, and Drawing project by Ezequiel Torres - 02.11.2019
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    Nimrod Villar Nimrod Villar @nimrodarte Lima, Peru
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    24,035
    • Design
    • Traditional illustration
    • Venom movie fan art. Digital Illustration project by Nimrod Villar - 06.23.2019
    • The Nun movie fan art. Digital Illustration project by Nimrod Villar - 06.23.2019
    • Rampage movie fan art. Digital Illustration project by Nimrod Villar - 06.23.2019
    • Aquaman animacion corta. 2D Animation project by Nimrod Villar - 06.23.2019
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    Sunshine Animation Studio Sunshine Animation Studio @sunshine Animador 2D Madrid, Spain
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    18,377
    • Animation
    • Film, Video & TV
    • Valentino-Power of love. Animation project by Sunshine Animation Studio - 02.13.2015
    • Hi, I´m new. Animation project by Sunshine Animation Studio - 04.15.2013
    • Planet Play. Animation project by Sunshine Animation Studio - 07.15.2014
    • Nagah's Awakening. Animation project by Sunshine Animation Studio - 05.15.2013
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    Pedro Alpera Pedro Alpera @pedroalpera Animador/Ilustrador Sevilla, Spain
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    11,395
    • Animation
    • Traditional illustration
    • We Transfer - Creatives of Tomorrow. Animation, Character Animation, and Motion Graphics project by Pedro Alpera - 01.24.2018
    • My USB is a Zombie!. Animation, Character Animation, Traditional illustration, and Motion Graphics project by Pedro Alpera - 09.25.2017
    • Here. Animation, Character Animation, and Motion Graphics project by Pedro Alpera - 09.18.2017
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    Brellias Brellias @brellias Artista Digital y 3D Tulsa, Chile
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    25,424
    • Design
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    • Mi Proyecto del curso: Ilustración fantástica 3D con Blender. 3D, and Concept Art project by Brellias - 02.03.2021
    • Lift-off. 3D, Concept Art, and Digital Illustration project by Brellias - 09.14.2020
    • Colossus. 3D, Concept Art, and Digital Illustration project by Brellias - 06.06.2020
    • Wanderers. 3D, Concept Art, and Art Direction project by Brellias - 06.22.2020
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    Carlos Sifuentes Haro Carlos Sifuentes Haro @c17vfx Digital Artist / CG Generalist Lima, Peru
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    88,913
    • Design
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    • ZBrush Study. 3D Modeling project by Carlos Sifuentes Haro - 11.20.2016
    • Bears. 3D Character Design project by Carlos Sifuentes Haro - 11.20.2020
    • Clocks. 3D, and 3D Animation project by Carlos Sifuentes Haro - 11.20.2020
    • Raton Perez. 2D Animation, and 3D project by Carlos Sifuentes Haro - 11.20.2020
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    Luis Arizaga Luis Arizaga @arizaga Character artist Montreal, Canada
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    35,542
    • 3D
    • Character Design
    • Aardman Nestle Commercial. Advertising, Film, Video, TV, 3D, Animation, Character Design, Film, Video, Character Animation, 3D Animation, 3D Modeling, Stor, telling, and 3D Character Design project by Luis Arizaga - 03.01.2021
    • "Hank" personaje de Paw Patrol The Mighty Movie. Animation, Character Design, Film, Sculpture, 3D Animation, 3D Modeling, and 3D Character Design project by Luis Arizaga - 10.19.2015
    • Rarible Man. Animation, Character Design, 3D Character Design, and Sculpture project by Luis Arizaga - 03.01.2021
    • Head Expression. 3D, Animation, 3D Animation, Character Animation, Character Design, 3D Character Design, and Sculpture project by Luis Arizaga - 09.13.2018
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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    569,697
    • 3D
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    • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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    Zigor Samaniego Zigor Samaniego @zigor Madrid, Spain
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    119,810
    • Design
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    • Nickelodeon Halloween bumpers. 3D, 3D Animation, Character Animation, Art Direction, and 3D Design project by Zigor Samaniego - 01.08.2021
    • IKIGAI. 3D, 3D Animation, Character Animation, and Art Direction project by Zigor Samaniego - 07.10.2020
    • Friends Project .7. 3D, 3D Animation, and Art Direction project by Zigor Samaniego - 06.11.2020
    • SILK. 3D Design, and Traditional illustration project by Zigor Samaniego - 12.17.2019
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    Jeison Barba Jeison Barba @jeison_barba Art Director & Motion Designer Medellín, Colombia
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    17,023
    • Design
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    • C H I L L N E O N. Design, Traditional illustration, Advertising, Motion Graphics, 3D, Animation, Art Direction, Graphic Design, Photograph, Post-production, 3D Animation, 3D Modeling, and Digital Illustration project by Jeison Barba - 07.12.2021
    • P I N T U C O. 3D, Animation, 2D Animation, 3D Animation, Character Animation, Creativit, Digital Illustration, Stor, board, and Video project by Jeison Barba - 03.24.2021
    • LOOP. 3D, 3D Animation, Art Direction, Design, 3D Design, Graphic Design, and Motion Graphics project by Jeison Barba - 01.13.2021
    • Typeface Compositions. 3D, Creativit, Art Direction, T, pograph, Design, Traditional illustration, and 3D Modeling project by Jeison Barba - 11.03.2020
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    David Vega Palacios David Vega Palacios @davidvegapalacios Lima, Peru
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    45,031
    • Art Direction
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    • Peugeot 3008 HYBRID4. Advertising, Traditional illustration, and 3D project by David Vega Palacios - 01.27.2022
    • Matte painting-Toyota Hilux GR-S. Photographic Composition, Design, Traditional illustration, Photograph, Post-production, and Photo Retouching project by David Vega Palacios - 09.02.2020
    • Matte Painting Toyota Agya. Photo Retouching project by David Vega Palacios - 08.11.2020
    • PROYECTOS MATTE PAINTING / VARIOS. 3D, and Photo Retouching project by David Vega Palacios - 12.04.2019
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    Francisco Cabezas Francisco Cabezas @francisco_cabezas Diseñador 3D generalista & Diseñador gráfico Granada, Spain
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    49,444
    • 3D
    • Architecture
    • BOSE // SoundLink II. 3D, Br, ing, Identit, Concept Art, Art Direction, Product Design, Product Photograph, 3D Modeling, Packaging, and Advertising project by Francisco Cabezas - 03.21.2019
    • Sony cas/1. 3D, Br, ing, Identit, Concept Art, Creativit, Art Direction, Design, Product Design, Graphic Design, Photograph, Product Photograph, 3D Modeling, Advertising, and Photo Retouching project by Francisco Cabezas - 10.25.2018
    • Tabasco souce. 3D, Design, Product Design, Photograph, 3D Modeling, Packaging, and Advertising project by Francisco Cabezas - 07.17.2018
    • Low poly mountain. 3D, Art Direction, Graphic Design, and Sculpture project by Francisco Cabezas - 05.30.2015
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    Pablo Cuello Pablo Cuello @pablocuello Director, animador e ilustrador. Buenos Aires, Argentina
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    91,955
    • Animation
    • Graphic Design
    • Deep Thoughts Characters. Animation, 2D Animation, and Character Animation project by Pablo Cuello - 02.27.2017
    • xmas. Animation, 2D Animation, and Character Animation project by Pablo Cuello - 12.24.2016
    • Job. Animation, 2D Animation, and Character Animation project by Pablo Cuello - 08.19.2017
    • The Big Jump. Animation, and 2D Animation project by Pablo Cuello - 08.21.2017
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    Domestika Domestika @domestika Berkeley, United States
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    1. Creatives
    2. Lima District, Peru
    3. Design in Lima District, Peru
    4. Daniel Chavez

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