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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Daniela Xaiet

Daniela Xaiet

@daniela_xai

Barcelona, Spain

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    Melissa Castrillón Melissa Castrillón @mv_castrillon Cambridgeshire, United Kingdom
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    • My project for course: Picturebook Illustration: Explore Color and Composition. Traditional illustration, Pencil Drawing, Drawing, Digital Illustration, Children's Illustration, Color Theor, and Picturebook project by Melissa Castrillón - 02.09.2023
    • Phillip Pullman's His Dark Materials. Traditional illustration project by Melissa Castrillón - 02.09.2023
    • The balcony. Traditional illustration, and Picturebook project by Melissa Castrillón - 03.22.2022
    • Che Bello!. Traditional illustration, and Picturebook project by Melissa Castrillón - 03.22.2022
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    Ana Pavez Ana Pavez @anapavez Tulsa, Chile
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      • Explora tu mundo natural. Writing, Design, and Children's Illustration project by Ana Pavez - 06.05.2021
      • El insólito viaje de Jemmy Button. Writing, and Children's Illustration project by Ana Pavez - 06.05.2021
      • Popol Vuh: una animación y un libro ilustrado. Writing, and Children's Illustration project by Ana Pavez - 06.05.2021
      • Darwin, un viaje al fin del mundo. Writing, and Children's Illustration project by Ana Pavez - 06.05.2021
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      Coco Dávez Coco Dávez @cocodavez ilustrador, creativo, fotógrafo Madrid, Spain
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      • BOMBAY SAPPHIRE . Design project by Coco Dávez - 02.15.2022
      • PLAY THE GAME | Coco Dávez x Brava Fabrics. Design, and Fashion Design project by Coco Dávez - 02.15.2022
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      Jesús Cisneros Jesús Cisneros @jecislag Zaragoza, Spain
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        • Limericks. Traditional illustration, and Drawing project by Jesús Cisneros - 06.01.2021
        • Cartel. Design, and Traditional illustration project by Jesús Cisneros - 06.01.2021
        • Cuentos de Shakespeare. Traditional illustration, and Drawing project by Jesús Cisneros - 06.01.2021
        • The Alchemist. Traditional illustration, Painting, and Drawing project by Jesús Cisneros - 06.01.2021
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        María Luque María Luque @mariajluque Buenos Aires, Argentina
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        • Mi Proyecto del curso: Bordado XL con aguja mágica. Embroider project by María Luque - 10.03.2020
        • Ilustraciones para Lenny Letter. Drawing, and Traditional illustration project by María Luque - 01.23.2018
        • Ilustraciones para Celia B. Drawing, and Traditional illustration project by María Luque - 09.23.2016
        • La mano del pintor. Comic, Drawing, and Traditional illustration project by María Luque - 12.07.2016
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        Natalia Méndez Natalia Méndez @natumendez Editora de libros infantiles y juveniles / Escritora Buenos Aires, Argentina
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        • Soñé. Collage, Digital Design, Digital Illustration, Editorial Illustration, and Traditional illustration project by Natalia Méndez - 07.29.2025
        • Caligramas. Writing, Creativit, and Drawing project by Natalia Méndez - 09.13.2021
        • Mini fanzines. Writing, Drawing, Traditional illustration, Stor, telling, and Creativit project by Natalia Méndez - 09.13.2021
        • Casa Tetera /cerámica. Ceramics, Arts, Crafts, Character Design, Art To, s, Stor, telling, and Creativit project by Natalia Méndez - 09.13.2021
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        Estelí Meza Estelí Meza @estelimu Mexico City, Mexico
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        • Traditional illustration
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        • 68 Voces. Mixe. El Rey Kong Oy. . Traditional illustration project by Estelí Meza - 12.01.2018
        • Calendario Ilustrado 2020. Traditional illustration project by Estelí Meza - 01.01.2020
        • Lino Felino. Children's Illustration project by Estelí Meza - 12.01.2019
        • Nexos. Digital Illustration project by Estelí Meza - 01.01.2020
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