Directing and Concepting for Animation
Reference search and emotional center
A course by Zeppelin , Animation directors
About the video: Reference search and emotional center
Overview
“In this lesson we will learn to search and manage the references. After seeing your references, you must be clear, which is the “emotional” center of your spot. You can usually describe it with a single word, or a phrase. The more insigh tfull, the better still. You should be as clear as your audience's emotional response when they see your animation. ”
In this video lesson Zeppelin addresses the topic: Reference search and emotional center, which is part of the Domestika online course: Directing and Concepting for Animation. Learn how to create stories and portray them in an animated spot: from the concept to the finished product.
Partial transcription of the video
“Search for references and the emotional center The time has come to look for references. It is important because here you find inspiration to give your own wave to the commercial, you will also find the emotional center of the spot, let's see it. What are references and what are they for? You will say what the references are and what they are for, I would sum it up as references are visual resources, narratives, of light, of music, of "acting" that you are going to find For you, first understand how you want to tell this story. And, in a second step, to explain to the agency or the client a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Directing and Concepting for Animation
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Category
3D & Animation -
Areas
Animation, Creativity

Zeppelin
A course by Zeppelin
Zeppelin is a Peruvian studio specialized in art, 3D and composition founded in 2008 with a mission: to offer a different, high quality, and professional creative product.
In 2012 they were rewarded for an advertising spot for coffins, and from this, they gained as animation directors and received more commissioned scripts for this type of work that ha earned them several national and international awards. Today, their effort and dedication have placed them at the height of international markets; They have worked on campaigns for agencies in New York and Mexico City, always looking for inspiration, trends and reinventing themselves.
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