Learn the secrets of design and create a visual campaign with illustrations
In graphic communication, as in any discipline, to be able to break the rules it is necessary to know them first. In this course you will learn the secrets of graphic design that you always wanted to learn, in order to become a communicator of solid ideas and concepts through your drawings and illustrations.
From the hand of Silvio Díaz - graphic designer and collaborator of the Mariscal studio in Barcelona (Spain) - you will learn to create a communication campaign from an illustration. You will work the typography in great detail and color in an identity way, while discovering the power of graphic synthesis to generate effective and technically perfect communication pieces, adaptable to any medium.
About this course
You will start knowing Silvio's work while reviewing his influences.
You will learn all the steps that good graphic communication has to go through; you will analyze the order and you will consider a concept from a briefing , you will review the basis of graphic design emphasizing the importance of color, typography and image synthesis.
Then you will learn to synthesize your illustrations through vector drawing, you will create a color palette that defines your project, at the same time that you give personality to the illustration and you will generate a graphic system through a previously chosen typeface.
You will know the most effective composition tricks so that your illustration, color and typography work as a masterpiece , while creating a reticle. Once this is done, you will make adaptations in different formats.
You will finally learn to make a final art, paying special attention to the color modes, so that your original can be reproduced in the desired medium without problems. As a last practice you will prepare an original, reducing the color to two flat inks, to be screen printed on a tote bag .
What is this course's project?
From your basic illustrations you will create a graphic campaign with a lot of identity for an NGO in defense of animals. You will make versions of posters in various formats.
Who is it for?
To illustrators, artists, designers and anyone interested in the foundations of graphic design and the exploration of illustration as a communicative language.
What you need
You will need basic knowledge of Adobe Illustrator.
As for the materials, you will only need a computer with the mentioned program installed and a few illustrations of the animals you like to draw.
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Professionally developed courses
We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.
Silvio Díaz is a graphic designer and art director based in Barcelona (Spain). He specializes in off and online art direction, corporate typography, packaging and editorial design, always establishing synergies with the best professionals.
He works at Estudio Mariscal, where he has been in the team of multidisciplinary illustrator and designer Javier Mariscal for the last six years. His role in the study is to complement and shape his illustrations to turn them into pieces of graphic communication.
He has worked for clients such as Desigual, Ajuntament de Barcelona, Movistar, La Casacend, Brugal, Roca, Louis Vuitton and Camper, among others. His work has been recognized by the National Design Awards Anuaria, published in books such as Selec C of Indexbook and exhibited at Typo_mad fest.