Learn to design the packaging for wine based on a provided concept
With the help of Daniel Morales and Javier Euba (Moruba), designers specialized in packaging for wine, you will learn about the creative process and design of a real project, the new label of young wines from the Pyrenees.
You will learn to conceptualize a project, give shape to the presentation to the client and the subsequent technical part to make the final label.
What's included in this course?
You will start knowing who and how Moruba is formed, what has led them to do what they do and, above all, why.
Next, Daniel and Javier will explain how to design a wine packaging from start to finish. For this, they will serve, as an example, the process followed in the redesign of the wine label Pirineos, in whose image, traditionally, the figure of the horse appears as a metaphor of the wild and exuberant nature that, guided by the hand of man, gives your best fruits
First you will know how the order arrives, the meeting with the client and the visit to the winery to collect information. Then you will learn about the creative process and design of sketches for the presentation to the client.
Once approved, you will know the keys of a photo session (with horse included), you will discover how the final art is prepared, as well as the technical part of materials and printing necessary to take the project to a good port.
What is this course project?
You must select a wine packaging that you find in the supermarket and you think it is time to give it a change. You will have to create a fictitious briefing that argues the change.
Who is it aimed at?
To graphic, industrial and product designers and all those people interested in wine who want to delve into the world of packaging.
A computer, internet, Photoshop and Illustrator. In addition, if it is necessary to produce an image for the label, a camera of photos and lights is required to illuminate a small set of photographs.
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Moruba are Daniel Morales and Javier Euba. Two designers unable to get excited about each of their jobs and who are not satisfied with finding the best formal solution, they also get it to be based on a solid concept. When his passion for design meets the full confidence of his clients, the best of conjunctions occurs: works that transcend his initial objective and end up being recognized with national and international awards and published in books and magazines.
Graduated in graphic design at the EASD Serra i Abella (Barcelona). They have worked in different studios and agencies before creating Moruba. Members of ADG / FAD; They have given workshops and conferences on design. His works have been awarded and published nationally and internationally (AIGA, Red Dot, D & AD, Laus, etc.).