Learn to design a wine label based on a provided concept
Hand in hand with Daniel Morales and Javier Euba (Moruba), designers specializing in wine labels, learn about the creative and design process of a real project, a new label for young Pyrenees wines.
Learn to conceptualize a project, shape the presentation to the client, and complete the subsequent technical part to make the final label.
What will you learn in this online course?
14 lessons & 8 downloads
The order
5 minutes, 8 seconds
The trip to the Pyrenees
9 minutes, 27 seconds
Documentation and sketches 1
9 minutes, 17 seconds
Documentation and sketches 2
9 minutes, 32 seconds
Sketches and presentation
16 minutes, 35 seconds
The collaborators
2 minutes, 49 seconds
What's included in this course?
Begin by learning who makes up Moruba and how it was formed, what has led them to do what they do, and above all, why.
Daniel and Javier explain how to design a wine label from start to finish. They use as an example the process followed in the redesign of a Pyrenees wine label, in whose image the figure of a horse traditionally appears as a metaphor for the indomitable and exuberant nature that, guided by the human hand, yields its best fruits.
Understand how a project lands, how to approach meeting with the client, and the process of visiting the winery to gather information. Learn about the creative process and designing sketches for the presentation to the client.
Once the sketch is approved, understand the keys to the photo shoot (with a horse included) and discover how the final art is prepared, as well as the technical side of the required materials and printing in order to bring the project to a successful conclusion.
Recommended software & tools for this course
What is this course's project?
Select a wine label in the supermarket that you think could use a change. Create a fictitious brief that argues for the change.
Projects by course students
Who is this online course for?
This course is for graphic, industrial, and product designers and anyone interested in wine who wants to delve into the world of wine labels.
Requirements and materials
You need a computer, internet, Photoshop, and Illustrator. In addition, if you need to produce an image for the label, a camera and lights are required to light a small photography set.
Reviews
- 8 months ago
Excellent and comprehensive introduction to design for wine labelling - it was pitched at the right level for professional designers and that was right for me. I learned lots and the terminology and options for wine design are really useful. Highly recommended and good fun.
- soggynutsPLUS1 year ago
This is course was useful but I wish the translation was a little more clear.
- 1 year ago
Me interesa hacer este curso, se ve muy bueno!
- 2 years ago
muito bom.
- javosanvalPLUS2 years ago
Muy bueno!!
They graduated in graphic design from EASD Serra i Abella (Barcelona). Before creating Moruba they worked in different studios and agencies. They are ADG/FAD members and have led workshops and given lectures on design. Their works have been awarded and published nationally and internationally (AIGA, Red Dot, D&AD, Laus, etc.).
Content
- U1
Moruba
- Presentation
- Influences and differences
- U2
Pyrenees Project
- The order
- The trip to the Pyrenees
- Documentation and sketches 1
- Documentation and sketches 2
- Sketches and presentation
- U3
Let's do it
- The collaborators
- Production of the photo
- Retouching the photo
- Work materials
- Final arts
- U4
The impression
- Papers and printing techniques
- The impression of the Pyrenees
- FP
Final project
- Design a label with arguments
What to expect from a Domestika course
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Learn valuable methods and techniques explained by top experts in the creative sector.
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FAQs
You’ll learn how to manage creative projects, conceptualize and design wine labels, choose materials, collaborate with photographers and printers, and prepare final artwork ready for professional production.
This is an intermediate-level course; basic knowledge of graphic design and familiarity with programs like Illustrator and Photoshop is recommended.
You’ll need access to design software such as Adobe Illustrator and Photoshop, basic graphic design skills, and a computer that supports these programs.
You’ll develop skills in creative conceptualization, project management, label design, material selection, typographic composition, applied photography, and file preparation for printing.
You’ll learn how to organize creative meetings, align client expectations, and manage inputs to ensure a coherent development that meets project goals.
The course covers planning and producing photo shoots, selecting collaborators, and post-processing images to create labels with a unique identity and visual story.
Visiting the winery and studying its environment helps capture the essence and values of the place, enriching the concept and visual identity of the packaging.