Visual Storytelling for Animation Projects

A course by Luigi Esparza Santa María , Audiovisual Communicator

Audiovisual Communicator. Lima District, Peru.
Joined April 2019

Learn how to tell a story with simple sketches and prepare a pitch for investors

  • Spanish with subtitles in English
  • 98% positive reviews (45)
  • 1024 students

Learn how to tell a story with simple sketches and prepare a pitch for investors

If you are passionate about animation, cartoons and the audiovisual world in general, you may have wondered at some point: how can a small idea become a great production animation project? It is not enough to have the idea, you have to develop and dress it to be able to sell it in a pitch , and get investment to carry it out.

That is precisely what you will learn in this Domestika course by the hand of the audiovisual communicator, director and screenwriter Luigi Esparza. With a long career in the sector and co-founder of the animation studio Polirama, Luigi will teach you the whole work process to create a good story focused on the audiovisual medium, structured and with a defined character; also creating the visual storytelling for your pitch .

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What will you learn in this online course?

18 lessons & 10 downloads

Why the pitch?
5 minutes, 43 seconds
The history pitch
9 minutes, 20 seconds
The generation of ideas
9 minutes, 57 seconds
The investigation
7 minutes, 23 seconds
The protagonist's construction
7 minutes, 20 seconds
Spanish with subtitles in English
  • 98% positive reviews (45)
  • 1024 students
  • 18 lessons (1h 49m)
  • 10 additional resources (3 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

You will develop a pitch of a well-structured story — beginning, middle and end — with a defined character. You will organize this storytelling in a series of simple bullet points and develop it to obtain the necessary feedback to continue.

Who is this online course for?

Anyone who has seen movies, series, be a fan of manga or cartoons and has been inspired to tell a story of their own.

Requirements and materials

You do not need any previous knowledge to take this course; just the desire to tell a story, whether personal or invented, realistic or fantasy, innocent or corrupt.

You will need pencil and paper or a graphics tablet and drawing software such as Adobe Photoshop, and some way to record your vignettes and your voice to tell the story. It can be through a screenshot or a video of your physical vignettes.


1024 Students
45 Reviews
98% Positive ratings

Luigi Esparza Santa María

Teacher Plus
Audiovisual Communicator

Luigi Esparza is an Audiovisual Communicator and master in creative writing. He has been a university professor for ten years, as well as a screenwriter and animation director for fifteen.

He has his own animation company, Polirama, along with his partner Mauricio. He wrote an award-winning script in Peru and Spain, Mochica, which is still in production. He also developed a preschool series called Ciudad Jardín, the first one in Peru. He currently works on another called Babi and Maiki, and another for a teenage audience called Ultraviolet.


  • U1


    • Presentation
    • Influences
    • What will we do during the course?
  • U2

    First steps of a project

    • Why the pitch?
    • The history pitch
    • The generation of ideas
    • The investigation
  • U3

    Your written story: the script

    • The protagonist's construction
    • The backbone of the story
    • The arc of transformation
    • The structure
    • The three acts
    • The heart of your story
  • U4

    Your visual story: the storyboard

    • Sketches of the plot points
    • Final storyboard
  • U5

    Your oral story: the pitch

    • Project profile and dimension
    • Graphic line
    • Pitching and feedback
  • FP

    Final project

    • Visual Storytelling for Animation Projects

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Visual Storytelling for Animation Projects. 3D, and Animation course by Luigi Esparza Santa María

Visual Storytelling for Animation Projects

A course by Luigi Esparza Santa María
Audiovisual Communicator. Lima District, Peru.
Joined April 2019
  • 98% positive reviews (45)
  • 1024 students