Visual Storytelling for Animation Projects

A course by Luigi Esparza Santa María
Audiovisual Communicator. Distrito de Lima, Peru.
On Domestika since 04/24/2019
, Audiovisual Communicator

Learn how to tell a story with simple sketches and prepare a pitch for investors

  • Spanish with subtitles in English
  • 100% Positive reviews (24)
  • 600 students

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Visual Storytelling for Animation Projects

Learn how to tell a story with simple sketches and prepare a pitch for investors

Spanish with subtitles in English
  • 100% Positive reviews (24)
  • 600 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 18 Lessons (1h 49m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever

If you are passionate about animation, cartoons and the audiovisual world in general, you may have wondered at some point: how can a small idea become a great production animation project? It is not enough to have the idea, you have to develop and dress it to be able to sell it in a pitch , and get investment to carry it out.

That is precisely what you will learn in this Domestika course by the hand of the audiovisual communicator, director and screenwriter Luigi Esparza. With a long career in the sector and co-founder of the animation studio Polirama, Luigi will teach you the whole work process to create a good story focused on the audiovisual medium, structured and with a defined character; also creating the visual storytelling for your pitch .

About this course

Course table of contents

  • U1
    U1. Presentation
  • U2
    U2. First steps of a project
  • U3
    U3. Your written story: the script
  • U4
    U4. Your visual story: the storyboard
  • U5
    U5. Your oral story: the pitch
  • FP
    FP Final Project
View details

You will start by knowing Luigi, who will tell you more about his career directing, writing and producing cartoons. He will also talk to you about his influences and references in literature, film and animation.

You will learn the process of how an idea can become a great project, with investment and collaborators. For this it is necessary to create pitch with a great visual storytelling where you sell your idea with: history, graphic line and commercial viability.

Luigi will give you the keys to tell a good story and to reach the public; It will also show you how to set it in the pitch . But first, it will explain how to generate ideas and find inspiration.

You will carry out an exhaustive investigation phase where your ideas will turn around; They will charge personality and authenticity.

Hands on the script! You will learn to build your characters based on three axes: the physical, the socio-cultural and the psychological. Next, Luigi will show you how to create the thread of your story, what you are looking for and what your character should fight for. This fight will not be easy for him, so his arc of transformation must be seen.

Then, you will define the structure and acts of your story: presentation, knot and outcome. When you have it, you should ask yourself certain questions to see what you are telling.

When you have your story written, the visual storytelling . You will make a sketch with each plot point . You must reduce it to ten drawings to pass it to the storyboard . Then you will see the steps to define the medium in which the product plans to be distributed.

Finally, you will see tips and aspects that you should contemplate in the pitch as your oral presentation, the rhythm it should have or how to tell the story.

What is this course's project?

You will develop a pitch of a well-structured story — beginning, middle and end — with a defined character. You will organize this storytelling in a series of simple bullet points and develop it to obtain the necessary feedback to continue.

Who is it for?

Anyone who has seen movies, series, be a fan of manga or cartoons and has been inspired to tell a story of their own.

What you need

You do not need any previous knowledge to take this course; just the desire to tell a story, whether personal or invented, realistic or fantasy, innocent or corrupt.

You will need pencil and paper or a graphics tablet and drawing software such as Adobe Photoshop, and some way to record your vignettes and your voice to tell the story. It can be through a screenshot or a video of your physical vignettes.


600 Students
24 Reviews
100% Positive ratings

Luigi Esparza Santa María

Audiovisual Communicator

Luigi Esparza is an Audiovisual Communicator and master in creative writing. He has been a university professor for ten years, as well as a screenwriter and animation director for fifteen.

He has his own animation company, Polirama, along with his partner Mauricio. He wrote an award-winning script in Peru and Spain, Mochica, which is still in production. He also developed a preschool series called Ciudad Jardín, the first one in Peru. He currently works on another called Babi and Maiki, and another for a teenage audience called Ultraviolet.


  • U1


    • Presentation
    • Influences
    • What will we do during the course?
  • U2

    First steps of a project

    • Why the pitch?
    • The history pitch
    • The generation of ideas
    • The investigation
  • U3

    Your written story: the script

    • The protagonist's construction
    • The backbone of the story
    • The arc of transformation
    • The structure
    • The three acts
    • The heart of your story
  • U4

    Your visual story: the storyboard

    • Sketches of the plot points
    • Final storyboard
  • U5

    Your oral story: the pitch

    • Project profile and dimension
    • Graphic line
    • Pitching and feedback
  • FP

    Final Project

    • Visual Storytelling for Animation Projects

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Frequently Asked Questions

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Visual Storytelling for Animation Projects. A 3D, and Animation course by Luigi Esparza Santa María

Visual Storytelling for Animation Projects

A course by Luigi Esparza Santa María
Audiovisual Communicator. Distrito de Lima, Peru.
On Domestika since 04/24/2019
  • 100% Positive reviews (24)
  • 600 students